“Since its inception, MAC stands for unrivalled expertise in makeup and its popularity has grown through a tradition of word-of-mouth endorsements from makeup artists, models, photographers, and journalists around the world. At MAC, we are constantly looking to innovate with new trends and features to make a consumer's shopping journey memorable! Through Insider we have been able to further strengthen gamification and through the exciting ideas deployed on our website, we aim to be seen as a forward looking brand with a long-term desirability to purchase.”
“No one would have to think twice about choosing Insider. I am completely on board with the idea of Insider, and I have been very intrigued by how Insider functions, how they think—not out of the box, but very far away from the box when it comes to their innovation or their skilled team that have become friends, not just people we work with.”