"Fun is at the center of what we do, and this test showed that customers respond well to promotions that fit in the with the feel of our brand. We’ve got loads of ideas for more tests to run, and using Insider, they’ll be simple to implement. We were delighted …

“Our traffic has been growing exponentially during the lockdown phase and we realized that we were ill-equipped to engage these visitors and retain them. We needed a solution that would help us implement segmentation scenarios and deliver personalization at scale in order to boost engagement and drive conversions. Insider had …