"As a digital marketing platform for ecommerce merchants, we pull relevant data from many sources to save our users countless hours of work and enable them to run ads with a precision that was previously not feasible. Alloy enabled us to abstract the fulfillment of integration (both backend and frontend) so that we could focus on value-added workflows."
"There's quite a big difference between the NRR of customers that don't have any apps installed and the ones that do. My hypothesis is that it drastically simplifies their workflow. They can do a lot more within Gorgias without having to leave and break their workflow. It becomes harder for them to switch and find another provider that gives them the same experience."