Customer Data Platform (CDP) is a marketer-managed application that creates a unified consumer database that can be accessed by other systems. In essence, it is a solution that centralizes consumer information from all sources, combines this data into consumer profiles, and makes this information accessible to other programs for marketing campaigns, and customer experience, and customer service initiatives.
What to Look For In Customer Data Platforms SoftwareBrowse 2,038 reviews, 1,668 case studies & customer success stories, and 348 customer videos of the best Customer Data Platforms Software for your business needs
Simon AI empowers marketing teams with the data, tools, and support to deliver 1:1 personalization across every customer touchpoint. Simon AI combines a composable customer data platform with agentic AI …
Acquia CDP ingests first party data into the platform via real-time connectors and APIs, including profile data from customer facing systems, transaction data from order management and POS systems, and …
Tealium is the leader in enterprise tag management and digital data distribution platforms. Tealium gives marketers a comprehensive solution for managing their third-party digital marketing vendor tags and then correlating …
Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, …
Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes. Klaviyo’s modern and intuitive …
Totango is a customer success platform that helps recurring revenue businesses simplify the complexities of customer success by connecting the dots of customer data, actively monitoring customer health changes, and …
Ascent360 provides cloud-based software that enables highly targeted, multi-channel communications direct to prospects and customers. Their secure, scalable software aggregates all inbound data including promotional, transactional (PoS/eCommerce), product registration, etc. …
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Iterable are making the growth and user engagement tools used by leaders …
Bloomreach is a fast-growing Silicon Valley firm that brings the first open and intelligent Digital Experience Platform (DXP) to leading global brands. Bloomreach drives customer experience to accelerate the path …
Bloomreach Engagement is a Customer Data & Experience Platform that collects and unifies data from all customer touchpoints into a unified Single Customer View and utilizes this data to help …
Dun & Bradstreet grows the most valuable relationships in business. By uncovering truth and meaning from data, they connect customers with the prospects, suppliers, clients and partners that matter most, …
BlueConic is the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it available wherever and whenever it is …
Optimove is the leading CRM Marketing Platform, empowering marketing teams to create and manage large-scale, customer-led journeys. Recognized by Forrester as a Leader for Cross-Channel Campaign Management, Optimove leverages AI …
Amperity is the Intelligent Customer Data Platform empowering global consumer brands to create unique and personalized experiences by unlocking all their customer data. Using machine learning and massive computing power, …
Treasure Data is a best-of-breed enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. We do this by connecting …
mParticle is the leading Customer Data Platform (CDP) for multi-channel consumer brands. Companies such as Airbnb, Burger King, NBCUniversal, Spotify, and Starbucks use mParticle to create a unified, real-time customer …
Piwik PRO Marketing Suite provides analytics, tag management, content personalization and data activation tools tailored to the individual needs of enterprise clients. What makes Piwik PRO unique is their commitment …
San Francisco-based Blueshift helps brands automate and personalize engagement across every marketing channel. The Blueshift Intelligent Customer Engagement platform uses patented AI technology to unify, inform, and activate the fullness …
At Redpoint, we tackle your toughest customer data challenges: eliminating poor data quality, resolving unreliable identities, and understanding complex customer journeys. Redpoint’s Data Readiness Hub and Customer Data Platform unify …
Dun & Bradstreet is a leading global provider of mission-critical data and insights to help our clients compete, grow and thrive. Delivered through the Dun & Bradstreet Data Cloud and …
Lytics helps enterprises automate personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP). Popular retailing, media, consumer goods, banking, and tech brands use Lytics to execute one-to-one …
Session AI (formerly ZineOne) is revolutionizing ecommerce with in-session marketing. Ninety percent of ecommerce sessions are anonymous, and Session AI addresses this challenge by leveraging ML models to understand real-time …
Leadspace is the leading B2B Customer Data Platform (CDP) helping companies take back control of their marketing and sales data, and empowering go-to-market teams to accelerate growth through accurate, personalized …
NGDATA lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles (Customer DNA) and drives truly personalized customer experiences through real-time interaction management. …
ONEcount is the only customer data platform (CDP) that includes DMP capabilities into a single, highly-integrated platform. Designed for media companies, the software features a powerful targeting engine that can …
Spotler is an AI powered marketing automation and lead generation software provider. They offer an all in one inbound & outbound platform, allowing marketing & sales teams get more leads, …
RedEye was born in 1997 and has been developing great technology solutions to empower your marketing strategies ever since. All RedEye products are driven by a unique database that combines …
Algonomy (previously Manthan-RichRelevance) is a global leader in algorithmic customer engagement powering digital first strategies for retailers and brands. With industry-leading retail expertise connecting demand to supply with a real-time …
Lexer Customer Data Platform is an easy-to-use marketing hub for customer insights, segmentation, and targeting. There are over 13 Billion people and things connected to the internet generating data. Most …
FirstHive is a Customer Data Platform that builds Unique Customer Identities by aggregating data from across all sources of customer interactions and customer transactions. It integrates with all the customer …
Commanders Act allows its customers to manage their digital transformation more efficiently. They are a European company helping digital teams work better thanks to data management, thus improving online marketing …
CaliberMind offers ABM and Analytics power without the big platform overhead. Their ABM Converter & Revenue Analytics solution, built on top of their leading Customer Data Platform, lets marketers repurpose …
SessionM is a customer engagement platform empowering the world’s most innovative brands to forge stronger and more profitable customer relationships. The platform scales for the enterprise, globally. SessionM is funded …
Hull solves this by collecting, enriching and synchronizing customer data across all your services without writing any code. People deserve better than the sales, marketing and support of today. It’s …
Kevel Audience Precision that scales, AI that outperforms Activate and optimize your first-party data across channels with the flexibility, control, efficiency and value of precise decisioning. Kevel gives retailers tools …
UniFida is serviced technology that provides customer data platform set-up and on-line and off-line data integration, building personalised dashboards, developing propensity, customer value and attrition models, making complex campaign selections, …
Convertr is an API-first data routing and optimization platform that takes data from any source, optimizes it and securely delivers it to any endpoint with real-time data processing and quality …
Alterian is a leading provider of cross-channel campaign and real time interaction management software, which is used by its direct clients, agencies, and marketing services providers to deliver compelling and …
Nominow is a Customer Data Platform (CDP) also to be described as a data integration software product. Nominow collects and combines customer data from online and offline Journeys into a …
NectarOM is a Dallas-based Omnichannel Personalization company with a suite of software solutions. They help leading brands create a 360-degree view of their customers to grow their customer satisfaction, loyalty, …
Customer Data Platform (CDP) is a marketer-managed application that creates a unified consumer database that can be accessed by other systems. In essence, it is a solution that centralizes consumer information from all sources, combines this data into consumer profiles, and makes this information accessible to other programs for marketing campaigns, and customer experience, and customer service initiatives.
A CDP is a type of consumer database that aggregates all kinds of customer data, including phone numbers, the browsing behavior of website visitors, and transcripts of engagements with support agents over web chat and email. Thus, a CDP serves as a central repository for all consumer data. All consumer behaviors are linked to an exclusive identifier, whether the consumer is anonymous or identified.
A CDP offers a web-based, marketer-friendly interface that facilitates the following activities:
A main feature of CDPs is the capability to collect individual-level, first-party consumer data from several sources in real time, without storage restrictions. Data sustains as long it is required for processing. The data collection should include first-party identifiers like device IDs or emails and attributes like demographic info.
CDPs consolidate profiles at the individual level and link attributes to identities. This includes connecting several devices to one individual after they’ve been identified personally as well as deduplicating consumer records.
CDPs have the ability to produce and manage rule-based segments. Sophisticated segmentation functionalities may include propensity or automated segment discovery models.
CDPs can send segments as well as instructions for these segments to selected tools for implementation of advertising, mobile messaging, and email campaigns, and other channel or campaign activities. However, marketers still require execution capabilities for the final stage. Top CDPs include activation features like self-optimization and testing capabilities, dynamic creative optimization, and next-best recommendations.
CDPs are designed to gather data from multiple sources, combine it to create a comprehensive overview of the consumer across channels and devices, and make this data accessible to other platforms. This view of the customer can be easily transferred to the systems and places your business requires.
It is resource-intensive and unreliable to integrate point applications and set up new tools and technologies because custom programs can be difficult to maintain. A CDP centralizes consumer data with turnkey integrations which saves the time spend on the integration task. In addition, you can set up business rules and audiences in a single location and apply them across multiple tools which saves huge volumes of duplicated work.
Modern consumers are utilizing multiple devices and channels, and expect consistent buying experience on all of them. They don’t like see online ads of a product that they’ve bought in-store. A CDP provides enterprises a comprehensive view of buyer behavior that they can utilize to provide a uniform and high-quality customer experience on all channels and devices.
Customer data is invaluable for any company as the customer service, business intelligence, and marketing departments depend on getting reliable information for their operations. CDPs democratize access to and the capability to utilize consumer data across business units and consumer touch points.
A CDP enables organizations to create and link a flexible technology collection that adapts to changing technology trends and consumer behavior. The CDP focuses on the data foundation and provides businesses with tools to gather data from all sources and utilize them on all channels to deliver superior consumer experiences.
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