Customer Data Platform (CDP) is a marketer-managed application that creates a unified consumer database that can be accessed by other systems. In essence, it is a solution that centralizes consumer information from all sources, combines this data into consumer profiles, and makes this information accessible to other programs for marketing campaigns, and customer experience, and customer service initiatives.
What to Look For In Customer Data Platforms SoftwareBrowse 6,193 reviews, 6,228 case studies & customer success stories, and 1,084 customer videos of the best Customer Data Platforms Software for your business needs
BounceX’s People-Based Marketing (PBM) cloud is the first new revenue channel with scale in 10 years. With offices in NYC and London and named the fastest growing software company in …
Snowplow is a best-in-class data collection platform built for Data Teams. With Snowplow you can collect rich, high-quality event data from all your platforms and products. Your data is available …
Totango is a customer success platform that helps recurring revenue businesses simplify the complexities of customer success by connecting the dots of customer data, actively monitoring customer health changes, and …
Infobip provides a comprehensive omnichannel marketing platform that enables businesses to engage customers through various communication channels, including SMS, email, and chatbots, while offering customizable solutions via advanced APIs to …
Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes. Klaviyo’s modern and intuitive …
Sailthru, the leader in driving customer lifetime value through personalization, is at the forefront of a major shift in how companies engage with their individual customers and optimize their revenue …
Wisely helps turn the tools in your restaurant into a real solution for finding and keeping guests. Data without action is useless. Wisely offers the hospitality, control, and speed you …
Bloomreach is a fast-growing Silicon Valley firm that brings the first open and intelligent Digital Experience Platform (DXP) to leading global brands. Bloomreach drives customer experience to accelerate the path …
Braze (formerly Appboy) is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today’s mobile-first world and tomorrow’s ambient computing …
Innovative Global 2000 companies trust Reltio to manage their mission-critical data to win in the experience economy. Reltio Connected Customer 360 is at the heart of customer experience to drive …
Acquia CDP ingests first party data into the platform via real-time connectors and APIs, including profile data from customer facing systems, transaction data from order management and POS systems, and …
Simon AI empowers marketing teams with the data, tools, and support to deliver 1:1 personalization across every customer touchpoint. Simon AI combines a composable customer data platform with agentic AI …
Census is the data automation platform that syncs your data warehouse with the apps you use. Get your customer success, sales & marketing teams on the same page by sharing …
Ascent360 provides cloud-based software that enables highly targeted, multi-channel communications direct to prospects and customers. Their secure, scalable software aggregates all inbound data including promotional, transactional (PoS/eCommerce), product registration, etc. …
Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, …
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Iterable are making the growth and user engagement tools used by leaders …
Knowledge Marketing is a technology and services company that leverages their integrated Marketing Automation and Customer Data Platform to drive marketing ROI through customer intelligence and marketing communication efficiencies. The …
Hightouch is the leading Composable CDP that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, …
Fresh Relevance is the Personalization Platform to Boost ROI. Built to Help Marketers Get Their Jobs Done. Delight your customers and your boss. Blend marketing creativity with smart technology to …
Tealium is the leader in enterprise tag management and digital data distribution platforms. Tealium gives marketers a comprehensive solution for managing their third-party digital marketing vendor tags and then correlating …
CleverTap is the leading customer engagement and retention platform that helps brands maximize user lifetime value. With CleverTap, brands can create optimized app experiences and automate campaigns across 11+ messaging …
MoEngage is an intelligent customer engagement platform for the customer obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior …
Salesforce Marketing Cloud is part of the Salesforce Customer Success Platform, a set of cloud-based applications for sales, service, marketing, and more. Marketers don’t require IT experts to set up …
Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through …
Bloomreach Engagement is a Customer Data & Experience Platform that collects and unifies data from all customer touchpoints into a unified Single Customer View and utilizes this data to help …
Salesforce DMP helps companies worldwide deliver more valuable, more personal marketing, media, and commerce experiences. Salesforce DMP’s cloud-based data platform operates in real time, unifying people data from all screens …
Dun & Bradstreet grows the most valuable relationships in business. By uncovering truth and meaning from data, they connect customers with the prospects, suppliers, clients and partners that matter most, …
Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide …
BlueConic is the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it available wherever and whenever it is …
Ibexa provides a single, unified platform to create and optimize your digital channels (known and unknown). Their platforms help you support and enhance existing sales and business models. It also …
Epsilon is an all-encompassing global marketing innovator. They provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s …
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical …
Jebbit has built the world’s first declared data platform. Their platform enables marketing and sales teams to create beautiful, mobile experiences aimed at capturing the most important consumer data an …
Piwik PRO Marketing Suite provides analytics, tag management, content personalization and data activation tools tailored to the individual needs of enterprise clients. What makes Piwik PRO unique is their commitment …
Amperity is the Intelligent Customer Data Platform empowering global consumer brands to create unique and personalized experiences by unlocking all their customer data. Using machine learning and massive computing power, …
Optimove is the leading CRM Marketing Platform, empowering marketing teams to create and manage large-scale, customer-led journeys. Recognized by Forrester as a Leader for Cross-Channel Campaign Management, Optimove leverages AI …
Treasure Data is a best-of-breed enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. We do this by connecting …
Acoustic know marketing can be better. That’s why they’re focused on unleashing the brilliance in all of them. They do this by listening carefully and understanding the human dynamics of …
At Redpoint, we tackle your toughest customer data challenges: eliminating poor data quality, resolving unreliable identities, and understanding complex customer journeys. Redpoint’s Data Readiness Hub and Customer Data Platform unify …
mParticle is the leading Customer Data Platform (CDP) for multi-channel consumer brands. Companies such as Airbnb, Burger King, NBCUniversal, Spotify, and Starbucks use mParticle to create a unified, real-time customer …
San Francisco-based Blueshift helps brands automate and personalize engagement across every marketing channel. The Blueshift Intelligent Customer Engagement platform uses patented AI technology to unify, inform, and activate the fullness …
Gigya is now the SAP Customer Data Cloud, part of the SAP C/4HANA Suite of Customer Experience (CX) solutions. SAP Customer Data Cloud provides the foundation for building trusted customer …
Ebsta is the first to bring sales enablement and data management products into one platform, helping businesses to maintain accurate customer information whilst accelerating sales processes. Today Ebsta maintains the …
Drip is the CRM Salesforce didn’t build. The first e-commerce CRM - ECRM - is built to drive sales, not sales teams. Build personal, profitable customer relationships at scale with …
Dun & Bradstreet is a leading global provider of mission-critical data and insights to help our clients compete, grow and thrive. Delivered through the Dun & Bradstreet Data Cloud and …
Lytics helps enterprises automate personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP). Popular retailing, media, consumer goods, banking, and tech brands use Lytics to execute one-to-one …
Autopilot is based in San Francisco and has raised $20.5M in venture funding. Backers include Salesforce Ventures, Stage One Capital, Rembrandt Venture Partners, Southern Cross Venture Partners, Blackbird Ventures, Tim …
Session AI (formerly ZineOne) is revolutionizing ecommerce with in-session marketing. Ninety percent of ecommerce sessions are anonymous, and Session AI addresses this challenge by leveraging ML models to understand real-time …
Retention Science is the best way to understand, engage, and retain your customers. ReSci's AI marketing technology predicts customer behavior and helps you create one-to-one campaigns via email, mobile, and …
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI …
Adobe Marketing Cloud gives you the most complete set of integrated digital marketing solutions available. It provides everything you need to organize, access, and personalize your marketing content. It gives …
CACI offers an unrivalled range of data, marketing and IT solutions to a wide range of industries across both the public and private sectors. Their Integrated Marketing and Location Planning …
Spotler is an AI powered marketing automation and lead generation software provider. They offer an all in one inbound & outbound platform, allowing marketing & sales teams get more leads, …
RedEye was born in 1997 and has been developing great technology solutions to empower your marketing strategies ever since. All RedEye products are driven by a unique database that combines …
Scribe is an established global provider of solutions that easily bring customer data anywhere it is needed – regardless of IT infrastructure. Scribe’s award-winning products help 12,000 customers and 1,000 …
SALESmanago is the only no-code, AI driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, …
Algonomy (previously Manthan-RichRelevance) is a global leader in algorithmic customer engagement powering digital first strategies for retailers and brands. With industry-leading retail expertise connecting demand to supply with a real-time …
Lexer Customer Data Platform is an easy-to-use marketing hub for customer insights, segmentation, and targeting. There are over 13 Billion people and things connected to the internet generating data. Most …
Jahia is an international software vendor that provides the most comprehensive and integrated open-source Java Digital Experience Platform that unifies content, applications and customer data. Because digital is now at …
Yespo is an omnichannel CDP made to embody the toughest ideas of enterprise-level solutions in a very clear and efficient way for everyone. They do not declare being the best, …
Pure360 offer UK marketers an unrivalled combination the powerful, data-driven Pure360 Marketing Suite and an industry-leading, Best Practice Framework, focussed on accelerating customer results across email, mobile, web and social. …
Team Velocity is revolutionizing the automotive industry with cutting-edge technology to help dealers sell and service more cars. Made by dealers for dealers, Team Velocity’s proprietary technology platform Apollo® analyzes …
Tinyclues is unique AI technology empowers marketers to drive sustainable engagement from their customers and to generate additional revenue, without damaging their customer equity. B2C marketing databases contain sufficient amounts …
Sociomantic Labs is a dunnhumby company that provides personalized display advertising solutions to reach people online, on mobile web and in-app. The company’s proprietary platform enables the world’s leading advertisers …
Orita helps brands maximize campaign revenue with AI Customer Segmentation. Their powerful, easy-to-use segments make email, direct mail, and SMS campaigns smarter, more profitable. Uncover missed sales from high-intent customers, …
Lotame is the universal cross-device data management platform that is humanizing the consumer decision journey by empowering enterprises to deliver more relevant content, products, and services. Through the Lotame platform, …
At Listrak they build relationships - relationships between Listrak and retail clients, but more importantly, between retailers and the customers. Their comprehensive data hub gives retailers 360° shopper insights that …
Apteco is a privately owned software development business specialising in marketing data analysis and multi-channel campaign management solutions. Their software inspires insight into action by allowing businesses to transform their …
AppCard disrupts traditional retail sales with its global platform for data-driven marketing. They analyze, target, and engage your customers to increase their lifetime value. The AppCard Dashboard offers brick and …
FirstHive is a Customer Data Platform that builds Unique Customer Identities by aggregating data from across all sources of customer interactions and customer transactions. It integrates with all the customer …
KnoCommerce help DTC brands unlock a deep understanding of their customers. KnoCommerce started in 2020 with one goal in mind: to finally solve this whole “customer attribution problem” thing. With …
Inntopia is a powerful software platform that turns the complexities of travel technology into powerful opportunities; a one-cart booking engine where everything your guests need lives side-by-side, a powerful CRM …
Vitally helps B2B SaaS teams like Segment, Zapier, and Productboard to deeply understand their customers and empower every customer success manager to 10x their effectiveness through powerful assistive automation. By …
Bluecore is the leading Decisioning Platform for Commerce, powering unique interactions by unifying customer and catalog data. They are empowering the world’s top retail marketing organizations to take meaningful, immediate …
SmartFocus’s best-of-breed Message Cloud technology allows marketers to solve many of the marketing headaches highlighted in the research and gives a holistic view of a brand’s customers, enabling them to …
Xtremepush is one of the world's leading Multi-Channel Analytics and Engagement Marketing Platform. They enable hundreds of leading enterprise brands to drive revenue and maximise brand loyalty through their digital …
Plotline is a SaaS product which enables product and growth teams in mobile-first companies to build no-code and native experiences for their users, to improve in-app funnel metrics. They provide …
Dynata is the world’s largest first-party data and insights platform. With a reach that encompasses 62 million consumers and business professionals globally and an extensive library of individual profile attributes …
Liveclicker, a CM Group brand, is a global provider of real-time email personalization solutions for B2C marketers. Top brands rely on their market-leading RealTime Email solution to deliver engaging, personalized …
Ometria is a customer insight and marketing automation platform for retailers. Based in Mayfair, central London, Ometria was founded in early 2013 by a team of entrepreneurs, technical veterans, mathematicians …
Raptor is a market-leading Personalization and Customer Data Platform provider. The solutions enable brands to recognize users’ behavior across channels, offer personalized recommendations, and activate data in all channels from …
Saras Analytics are a full-fledged data management company, empowering fast-growing e-commerce and omnichannel brands to harness their data for strategic growth. Their suite of enterprise-grade tools and expert services simplifies …
Commanders Act allows its customers to manage their digital transformation more efficiently. They are a European company helping digital teams work better thanks to data management, thus improving online marketing …
Ortto exist to empower online businesses to grow. They enable them to understand and make meaningful connections with their audiences at every step of the customer journey, creating easier, clearer, …
Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the …
Zeta Global is a data-driven marketing technology company delivering 1:1 personalization at scale. They work with leading brands looking to identify, acquire, retain and grow their customer relationships through proprietary …
Voyado is a fast-growing company that operates and develops a data-driven SaaS platform within Marketing Automation, CRM and Loyalty and Product Discovery. We are the leading tool for retail and …
Sweet Analytics is the eCommerce analytics platform that brings all your sales and marketing data into one place. Their proprietary technology allows us to unify browsing behaviour with Single Customer …
CaliberMind offers ABM and Analytics power without the big platform overhead. Their ABM Converter & Revenue Analytics solution, built on top of their leading Customer Data Platform, lets marketers repurpose …
Freshpaint is a data platform to connect and standardize customer data from your site or app to your marketing and analytics tools. Their job is to help their customers deliver …
Brij is an Omnichannel Marketing Platform that helps brands engage with buyers in unowned channels, providing insights, driving revenue, and enhancing post-purchase experiences.
GoGoGuest is an early stage, angel backed SaaS technology for brands in the food service, spirits, fashion, accessories, beauty, electronics categories. Their technology is used by experiential agencies, pop up …
Connectif Artificial Intelligence is a company offering integrations for different platforms, such as ERPs, CRMs and CMS. Their AI-powered automation technology centralizes first-party data from known and anonymous users across …
Definition 6 is a creative digital and video production agency headquartered in Atlanta with offices in New York, London, D.C., and San Francisco. They create digital and video content for …
4Cite is a People-Based Identification and Data Insights services provider that uses proprietary web visitor identification, advanced data and Shopping Elsewhere™ email trigger technology to enable e-commerce retailers to influence …
Permutive is the only publisher data platform built on edge computing. They enable publishers to increase their data driven advertising revenue and make revenue diversification a reality, whilst keeping user …
Celebrus is the leading digital identity and data platform designed to capture, contextualize, and activate true first-party data in milliseconds to improve marketing and fraud prevention across all digital channels. …
ADARA empowers the world's leading travel brands to grow the industry together. Built on the world's richest travel data co-op, ADARA offers people-based insights for travel companies. Clients get a …
Mapp Digital is one of the largest, global independent marketing technology companies. Their Customer Engagement Platform streamlines insights and pushes business results by identifying consumer and behavioral data to acquire …
Customer Data Platform (CDP) is a marketer-managed application that creates a unified consumer database that can be accessed by other systems. In essence, it is a solution that centralizes consumer information from all sources, combines this data into consumer profiles, and makes this information accessible to other programs for marketing campaigns, and customer experience, and customer service initiatives.
A CDP is a type of consumer database that aggregates all kinds of customer data, including phone numbers, the browsing behavior of website visitors, and transcripts of engagements with support agents over web chat and email. Thus, a CDP serves as a central repository for all consumer data. All consumer behaviors are linked to an exclusive identifier, whether the consumer is anonymous or identified.
A CDP offers a web-based, marketer-friendly interface that facilitates the following activities:
A main feature of CDPs is the capability to collect individual-level, first-party consumer data from several sources in real time, without storage restrictions. Data sustains as long it is required for processing. The data collection should include first-party identifiers like device IDs or emails and attributes like demographic info.
CDPs consolidate profiles at the individual level and link attributes to identities. This includes connecting several devices to one individual after they’ve been identified personally as well as deduplicating consumer records.
CDPs have the ability to produce and manage rule-based segments. Sophisticated segmentation functionalities may include propensity or automated segment discovery models.
CDPs can send segments as well as instructions for these segments to selected tools for implementation of advertising, mobile messaging, and email campaigns, and other channel or campaign activities. However, marketers still require execution capabilities for the final stage. Top CDPs include activation features like self-optimization and testing capabilities, dynamic creative optimization, and next-best recommendations.
CDPs are designed to gather data from multiple sources, combine it to create a comprehensive overview of the consumer across channels and devices, and make this data accessible to other platforms. This view of the customer can be easily transferred to the systems and places your business requires.
It is resource-intensive and unreliable to integrate point applications and set up new tools and technologies because custom programs can be difficult to maintain. A CDP centralizes consumer data with turnkey integrations which saves the time spend on the integration task. In addition, you can set up business rules and audiences in a single location and apply them across multiple tools which saves huge volumes of duplicated work.
Modern consumers are utilizing multiple devices and channels, and expect consistent buying experience on all of them. They don’t like see online ads of a product that they’ve bought in-store. A CDP provides enterprises a comprehensive view of buyer behavior that they can utilize to provide a uniform and high-quality customer experience on all channels and devices.
Customer data is invaluable for any company as the customer service, business intelligence, and marketing departments depend on getting reliable information for their operations. CDPs democratize access to and the capability to utilize consumer data across business units and consumer touch points.
A CDP enables organizations to create and link a flexible technology collection that adapts to changing technology trends and consumer behavior. The CDP focuses on the data foundation and provides businesses with tools to gather data from all sources and utilize them on all channels to deliver superior consumer experiences.
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