Customer Data Platform (CDP) is a marketer-managed application that creates a unified consumer database that can be accessed by other systems. In essence, it is a solution that centralizes consumer information from all sources, combines this data into consumer profiles, and makes this information accessible to other programs for marketing campaigns, and customer experience, and customer service initiatives.
What to Look For In Customer Data Platforms SoftwareBrowse 3,362 reviews, 2,733 case studies & customer success stories, and 576 customer videos of the best Customer Data Platforms Software for your business needs
Tealium is the leader in enterprise tag management and digital data distribution platforms. Tealium gives marketers a comprehensive solution for managing their third-party digital marketing vendor tags and then correlating …
Simon AI empowers marketing teams with the data, tools, and support to deliver 1:1 personalization across every customer touchpoint. Simon AI combines a composable customer data platform with agentic AI …
Totango is a customer success platform that helps recurring revenue businesses simplify the complexities of customer success by connecting the dots of customer data, actively monitoring customer health changes, and …
Ascent360 provides cloud-based software that enables highly targeted, multi-channel communications direct to prospects and customers. Their secure, scalable software aggregates all inbound data including promotional, transactional (PoS/eCommerce), product registration, etc. …
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Iterable are making the growth and user engagement tools used by leaders …
Bloomreach is a fast-growing Silicon Valley firm that brings the first open and intelligent Digital Experience Platform (DXP) to leading global brands. Bloomreach drives customer experience to accelerate the path …
Acquia CDP ingests first party data into the platform via real-time connectors and APIs, including profile data from customer facing systems, transaction data from order management and POS systems, and …
Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes. Klaviyo’s modern and intuitive …
Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, …
Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through …
Bloomreach Engagement is a Customer Data & Experience Platform that collects and unifies data from all customer touchpoints into a unified Single Customer View and utilizes this data to help …
Dun & Bradstreet grows the most valuable relationships in business. By uncovering truth and meaning from data, they connect customers with the prospects, suppliers, clients and partners that matter most, …
BlueConic is the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it available wherever and whenever it is …
Optimove is the leading CRM Marketing Platform, empowering marketing teams to create and manage large-scale, customer-led journeys. Recognized by Forrester as a Leader for Cross-Channel Campaign Management, Optimove leverages AI …
Amperity is the Intelligent Customer Data Platform empowering global consumer brands to create unique and personalized experiences by unlocking all their customer data. Using machine learning and massive computing power, …
Treasure Data is a best-of-breed enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. We do this by connecting …
mParticle is the leading Customer Data Platform (CDP) for multi-channel consumer brands. Companies such as Airbnb, Burger King, NBCUniversal, Spotify, and Starbucks use mParticle to create a unified, real-time customer …
Gigya is now the SAP Customer Data Cloud, part of the SAP C/4HANA Suite of Customer Experience (CX) solutions. SAP Customer Data Cloud provides the foundation for building trusted customer …
Piwik PRO Marketing Suite provides analytics, tag management, content personalization and data activation tools tailored to the individual needs of enterprise clients. What makes Piwik PRO unique is their commitment …
San Francisco-based Blueshift helps brands automate and personalize engagement across every marketing channel. The Blueshift Intelligent Customer Engagement platform uses patented AI technology to unify, inform, and activate the fullness …
At Redpoint, we tackle your toughest customer data challenges: eliminating poor data quality, resolving unreliable identities, and understanding complex customer journeys. Redpoint’s Data Readiness Hub and Customer Data Platform unify …
Ebsta is the first to bring sales enablement and data management products into one platform, helping businesses to maintain accurate customer information whilst accelerating sales processes. Today Ebsta maintains the …
Dun & Bradstreet is a leading global provider of mission-critical data and insights to help our clients compete, grow and thrive. Delivered through the Dun & Bradstreet Data Cloud and …
Lytics helps enterprises automate personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP). Popular retailing, media, consumer goods, banking, and tech brands use Lytics to execute one-to-one …
Session AI (formerly ZineOne) is revolutionizing ecommerce with in-session marketing. Ninety percent of ecommerce sessions are anonymous, and Session AI addresses this challenge by leveraging ML models to understand real-time …
Leadspace is the leading B2B Customer Data Platform (CDP) helping companies take back control of their marketing and sales data, and empowering go-to-market teams to accelerate growth through accurate, personalized …
NGDATA lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles (Customer DNA) and drives truly personalized customer experiences through real-time interaction management. …
1010data's approach to data management and analysis traces its origins to the early days of data analytics. Their first significant customer was the New York Stock Exchange – where data-driven …
Spotler is an AI powered marketing automation and lead generation software provider. They offer an all in one inbound & outbound platform, allowing marketing & sales teams get more leads, …
RedEye was born in 1997 and has been developing great technology solutions to empower your marketing strategies ever since. All RedEye products are driven by a unique database that combines …
Scribe is an established global provider of solutions that easily bring customer data anywhere it is needed – regardless of IT infrastructure. Scribe’s award-winning products help 12,000 customers and 1,000 …
SALESmanago is the only no-code, AI driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, …
Algonomy (previously Manthan-RichRelevance) is a global leader in algorithmic customer engagement powering digital first strategies for retailers and brands. With industry-leading retail expertise connecting demand to supply with a real-time …
Yespo is an omnichannel CDP made to embody the toughest ideas of enterprise-level solutions in a very clear and efficient way for everyone. They do not declare being the best, …
Lexer Customer Data Platform is an easy-to-use marketing hub for customer insights, segmentation, and targeting. There are over 13 Billion people and things connected to the internet generating data. Most …
Orita helps brands maximize campaign revenue with AI Customer Segmentation. Their powerful, easy-to-use segments make email, direct mail, and SMS campaigns smarter, more profitable. Uncover missed sales from high-intent customers, …
Apteco is a privately owned software development business specialising in marketing data analysis and multi-channel campaign management solutions. Their software inspires insight into action by allowing businesses to transform their …
KnoCommerce help DTC brands unlock a deep understanding of their customers. KnoCommerce started in 2020 with one goal in mind: to finally solve this whole “customer attribution problem” thing. With …
FirstHive is a Customer Data Platform that builds Unique Customer Identities by aggregating data from across all sources of customer interactions and customer transactions. It integrates with all the customer …
SmartFocus’s best-of-breed Message Cloud technology allows marketers to solve many of the marketing headaches highlighted in the research and gives a holistic view of a brand’s customers, enabling them to …
Plotline is a SaaS product which enables product and growth teams in mobile-first companies to build no-code and native experiences for their users, to improve in-app funnel metrics. They provide …
AppCard disrupts traditional retail sales with its global platform for data-driven marketing. They analyze, target, and engage your customers to increase their lifetime value. The AppCard Dashboard offers brick and …
Raptor is a market-leading Personalization and Customer Data Platform provider. The solutions enable brands to recognize users’ behavior across channels, offer personalized recommendations, and activate data in all channels from …
Saras Analytics are a full-fledged data management company, empowering fast-growing e-commerce and omnichannel brands to harness their data for strategic growth. Their suite of enterprise-grade tools and expert services simplifies …
Commanders Act allows its customers to manage their digital transformation more efficiently. They are a European company helping digital teams work better thanks to data management, thus improving online marketing …
Ortto exist to empower online businesses to grow. They enable them to understand and make meaningful connections with their audiences at every step of the customer journey, creating easier, clearer, …
Omatic Software powers your mission by seamlessly integrating and unifying disconnected data into consistent and personalized supporter experiences. Current, clean, and complete data leads to clear-eyed insights and decisions which, …
Sweet Analytics is the eCommerce analytics platform that brings all your sales and marketing data into one place. Their proprietary technology allows us to unify browsing behaviour with Single Customer …
Freshpaint is a data platform to connect and standardize customer data from your site or app to your marketing and analytics tools. Their job is to help their customers deliver …
CaliberMind offers ABM and Analytics power without the big platform overhead. Their ABM Converter & Revenue Analytics solution, built on top of their leading Customer Data Platform, lets marketers repurpose …
Connectif Artificial Intelligence is a company offering integrations for different platforms, such as ERPs, CRMs and CMS. Their AI-powered automation technology centralizes first-party data from known and anonymous users across …
Dynata is the world’s largest first-party data and insights platform. With a reach that encompasses 62 million consumers and business professionals globally and an extensive library of individual profile attributes …
Celebrus is the leading digital identity and data platform designed to capture, contextualize, and activate true first-party data in milliseconds to improve marketing and fraud prevention across all digital channels. …
Actito is a customer data activation platform. Designed for brands that want to win customer activation. Its web interface makes it very easy to use and deploy, even for non-specialists. …
Custobar is the only sales and marketing platform designed with retail at heart from the very beginning. Their vision has been to be the leading customer data platform in the …
Cordial empowers marketing teams to create personal relationships with every customer. Cordial is a flexible, real-time platform for marketing and technology teams to deliver personal, relevant, and emotionally intelligent messages …
Fairing (formerly EnquireLabs) brings speed & scale to zero-party data so Ecommerce brands can build sustainable customer relationships and growth models. Marketing attribution, segmentation & personalization, CRO and more — …
SessionM is a customer engagement platform empowering the world’s most innovative brands to forge stronger and more profitable customer relationships. The platform scales for the enterprise, globally. SessionM is funded …
Occtoo is an Experience Data Platform built to fast forward the way companies create relevant customer experiences everywhere. They help digital officers, marketers and developers to move into a new …
Appical is ISO certified. They guarantee quality, they ensure your customer data is safe with them and they meet the highest international quality standards. Would you like to know more …
StellarAlgo organizations want to build cohesive, transparent and sophisticated cultures anchored in data-based decision-making but often times lack the resources and “know-how” to execute in a meaningful way. StellarAlgo's customer …
Angler AI is a self-service prospect data platform that combines your customer and sales data with the power of Artificial Intelligence to predict which customers have the most potential to …
Hull solves this by collecting, enriching and synchronizing customer data across all your services without writing any code. People deserve better than the sales, marketing and support of today. It’s …
Bisnode and Dun & Bradstreet have jointly enabled clients’ competitive edge with the provision of market-leading data and analytics. Bisnode is now a Dun & Bradstreet company, marking the start …
Cinch is a customer data experience platform built for B2C marketing teams ready to grow customer value, not just chase transactions. Unlike siloed, B2B-focused tools, Cinch is designed for multi-location …
Kevel Audience Precision that scales, AI that outperforms Activate and optimize your first-party data across channels with the flexibility, control, efficiency and value of precise decisioning. Kevel gives retailers tools …
Resonate is a pioneer in AI-driven data and intelligence, delivering proprietary, privacy-safe consumer data for insights, analysis and activation. The Resonate data set includes more than 14,000 rich, relevant, real-time …
Omeda provides a full range of integrated database marketing services, combining information from multiple data streams into one cohesive, interactive database. Through their suite of SaaS (Software-as-a-Service) applications, they enable …
UniFida is serviced technology that provides customer data platform set-up and on-line and off-line data integration, building personalised dashboards, developing propensity, customer value and attrition models, making complex campaign selections, …
OgilvyOne Worldwide is The Customer Agency for the Connected World. It makes brands more valuable to customers and customers more valuable to brands by combining data and creativity to unlock …
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. They enable brands to build on a …
Fluid Topics’ Dynamic Content Delivery Platform (CDP) is a software solution that collects and unifies all types of documentation, no matter the initial source and format, and then feeds the …
Eagle Eye is on a mission to power the personalized marketing revolution globally. Their AI-powered platform combines loyalty and personalization in one place — helping retailers capture rich first-party data, …
Synerise API first, headless, customizable & scalable, real-time interaction management, low code platform driven by science with data orchestration and pragmatic business scenarios execution reinvented behavioral data processing & put …
Convertr is an API-first data routing and optimization platform that takes data from any source, optimizes it and securely delivers it to any endpoint with real-time data processing and quality …
Splio is a scale-up in the marketing and digital technology market, headquartered in Paris. The company has over 200 employees and 4 offices across Europe and MEA. As data remains …
Insycle, Inc., is a New York City based company with the mission of making it easy to manage and work with data. Insycle is the modern alternative to easily organize, …
Alterian is a leading provider of cross-channel campaign and real time interaction management software, which is used by its direct clients, agencies, and marketing services providers to deliver compelling and …
Terragon is Africa’s leading data and marketing technology (Mar Tech) company. They use DATA to help brands intelligently reach and engage with consumers on mobile. They offer data-driven multichannel marketing …
V12 is an audience and marketing solutions provider that delivers insight on movers and homeowners, with more context, and greater precision than any provider in the market. Their solutions deliver …
Tie is the first real-time B2C enrichment platform for the modern marketer. Use age, gender, and more to tailor experiences for anonymous visitors. In the early 2010s, the internet felt …
minubo enables commerce organizations to build successful omni-channel businesses that ensure rapid growth through a data-driven decision culture. Employees from all areas are able to make their daily decisions better …
Affino the Unified Business Platform for media, publishing, events, membership and professional services organisations. The complete solution for engaging with and monetising audiences. The Affino SaaS Platform delivers a full …
AdScale helps you acquire more customers and increase lifetime value by running first-party data campaigns across all channels with one platform.
Kapiche is a new breed customer insights platform that delivers deep, contextual understanding into your customer’s experience, without manual coding or hand reading thousands of customer comments.
Clutch’s Integrated Customer Management platform delivers customer intelligence and personalized engagements empowering B2C brands to identify, understand and motivate each segment of their customer base. Its advanced marketing platform integrates …
AIRDOCS helps businesses like yours to develop targeted, engaging personalised communications and notifications by making it easy to use your in-depth customer data like gender, age, location, product purchase history …
OfferFit Automated Experimentation Platform is the fastest, most scalable way to accelerate testing and learning. Automatically discover the right message, creative, incentive, channel, and timing for every customer to unlock …
Alpine IQ is a software company. They help businesses of all sizes turn their data into personalized experiences across every channel, from email and SMS to loyalty apps and shopping …
Pobuca offer a customer data platform & CRM for brands and retailers that helps them improve Customer Experience (CX) and achieve the key objectives of increased customer satisfaction, loyalty and …
Crealytics, challenging the status quo isn’t a cliché – it’s the DNA of their company. It’s who they are because it’s what they do. They help brands and retailers activate …
Wigzo helps you deliver personalized experiences across all customer touchpoints from a single, integrated digital marketing dashboard. It is a full-fledged customer data platform that helps e-commerce enterprises automate their …
Eudata is a young and innovative company born from a group of entrepreneurs with a clear mission in mind: help Enterprises to foster long-term relationships with their Customers uncovering the …
Squeezely gives you unmatched flexibility to build on your next big idea. Providing you with high-quality customer data and the tools you need to understand and build advanced buyer journeys …
Unyfy is a powerful platform builder for sports organizations, publishers, and content creators. They help you turn your fans into loyal active users, collect quality first- and zero-party data and …
Pej helps you understand guests, create standout experiences, cut admin, and turn centralised data into growth. They do this by building a guest platform tailored for contract catering. It’s your …
Bound is an audience profiling, segmentation, and personalization solution. The platform delivers powerful insights by combining data on known and anonymous audience, leveraging over 30 data partners including LinkedIn and …
Nominow is a Customer Data Platform (CDP) also to be described as a data integration software product. Nominow collects and combines customer data from online and offline Journeys into a …
Markopolo is an AI infrastructure for Growth Marketing. Capture/Consolidate First Party Data, Segment & Extract Insight using Proprietary Algorithms and LLMs. Marketing/BI Teams can interact directly with the data without …
The dunnhumby Customer Science Platform is their unique mix of technology, software and consulting enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, …
Customer Data Platform (CDP) is a marketer-managed application that creates a unified consumer database that can be accessed by other systems. In essence, it is a solution that centralizes consumer information from all sources, combines this data into consumer profiles, and makes this information accessible to other programs for marketing campaigns, and customer experience, and customer service initiatives.
A CDP is a type of consumer database that aggregates all kinds of customer data, including phone numbers, the browsing behavior of website visitors, and transcripts of engagements with support agents over web chat and email. Thus, a CDP serves as a central repository for all consumer data. All consumer behaviors are linked to an exclusive identifier, whether the consumer is anonymous or identified.
A CDP offers a web-based, marketer-friendly interface that facilitates the following activities:
A main feature of CDPs is the capability to collect individual-level, first-party consumer data from several sources in real time, without storage restrictions. Data sustains as long it is required for processing. The data collection should include first-party identifiers like device IDs or emails and attributes like demographic info.
CDPs consolidate profiles at the individual level and link attributes to identities. This includes connecting several devices to one individual after they’ve been identified personally as well as deduplicating consumer records.
CDPs have the ability to produce and manage rule-based segments. Sophisticated segmentation functionalities may include propensity or automated segment discovery models.
CDPs can send segments as well as instructions for these segments to selected tools for implementation of advertising, mobile messaging, and email campaigns, and other channel or campaign activities. However, marketers still require execution capabilities for the final stage. Top CDPs include activation features like self-optimization and testing capabilities, dynamic creative optimization, and next-best recommendations.
CDPs are designed to gather data from multiple sources, combine it to create a comprehensive overview of the consumer across channels and devices, and make this data accessible to other platforms. This view of the customer can be easily transferred to the systems and places your business requires.
It is resource-intensive and unreliable to integrate point applications and set up new tools and technologies because custom programs can be difficult to maintain. A CDP centralizes consumer data with turnkey integrations which saves the time spend on the integration task. In addition, you can set up business rules and audiences in a single location and apply them across multiple tools which saves huge volumes of duplicated work.
Modern consumers are utilizing multiple devices and channels, and expect consistent buying experience on all of them. They don’t like see online ads of a product that they’ve bought in-store. A CDP provides enterprises a comprehensive view of buyer behavior that they can utilize to provide a uniform and high-quality customer experience on all channels and devices.
Customer data is invaluable for any company as the customer service, business intelligence, and marketing departments depend on getting reliable information for their operations. CDPs democratize access to and the capability to utilize consumer data across business units and consumer touch points.
A CDP enables organizations to create and link a flexible technology collection that adapts to changing technology trends and consumer behavior. The CDP focuses on the data foundation and provides businesses with tools to gather data from all sources and utilize them on all channels to deliver superior consumer experiences.
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