161 Segment Testimonials

“This experiment was key in boosting our homepage performance across a number of key metrics, but also in underlining our strategic shift from fast acquisition to longer-term customer retention and lifetime value. Working with Segment is enhancing and accelerating this transition and providing a platform for us to change the way we engage our customers and meet their evolving needs.”

"Segment is the bedrock of the marketing technologies that allow us to be better, faster, stronger, and do more than we’d normally be able to do."

"Using Segment enables us to spend more time improving Product Hunt and less on managing our metrics."

"Segment saves us a crazy amount of money. We’ve cut engineering time from months to seconds and given our analytics and marketing teams the power to easily test and try new apps with replay."

"Although Bonobos was born online, our Guideshop locations are an important touch-point to our customers’ shopping experience because they serve as an opportunity to experience our brand in real life. As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible."

"When we started building our new app, we needed a flexible analytics architecture that was easy to maintain. We didn’t want to spend a lot of time instrumenting tracking and individual SDKs for each analytics, product and marketing tool we needed to use. Instead, Segment takes care of all of our integrations for us."

"Segment made it easy for us to track and analyze events our users didn’t directly trigger, like GPS location changes—something most analytics providers don’t do well. Based on this information, we were able to cycle through rapid improvements that upped user retention and limited battery use for our new app. We’re big Segment fans."

"With Segment, we use one SDK to easily turn on and off all of our integrations and try new ones. Instead of wasting vendor trials on setup, we can just switch on a tool and see how it works with our live data. This is a big win for our engineering and product teams."

"Without Segment, it would’ve taken months of time to setup, test and validate, then ongoing time for maintenance. Now, we can just enable a tool and focus on how we want to use those events."

"We were initially drawn to Segment by the large list of tools they could integrate for us, and then they hooked us with simplicity of their product—one API to connect all of our tools, a simple UI to turn them on and off, and incredibly helpful documentation. I’d recommend Segment to any organization that cares about analytics."

"Almost 100 people, including product managers, engineers, and people working in business intelligence, design, nance and marketing are making decisions with data collected by Segment."

"When I started at Product Hunt I would have a number of data related questions, I would have to bother the engineers to pull data out of our database as it was only accessible to them. I was able to learn SQL and now, thanks to Segment Warehouses, I run most of my own reports. It has been the most gratifying thing to be able to answer some of those questions myself.”

"We have a full and complete picture of the performance of our campaigns and our return on investment because we’re not limited by the reporting of any one platform."

"If we did all the data engineering and integrations in-house we'd be spending a lot of time building and maintaining instead of analyzing."

"Segment helps us track user activity in our website and application and easily manage where we route that data. With just one API call our data is clean, reliable and available where we need it."