160 Segment Testimonials

“Segment has allowed us to effortlessly set up and maintain an invaluable flow of A/B testing data. Their integration with Mutiny is already paying huge dividends by enabling us to monitor our users' end-to-end experience, and we're only just starting to scratch the surface on building and tracking a personalized marketplace.”

“With Twilio Segment Personas, we’ve witnessed a direct positive impact to our advertising revenue. Our data science team can now pass probability scores to Twilio Segment Personas for teams to create audience segments based on the buyer journey. These targeting audiences perform better and drive higher value on Google Ad Manager and direct deals with advertisers.”

"Segment is a central piece of data infrastructure that can grow with us. We have the ability to continually innovate at an accelerated pace with this rich, real-time data at our fingertips. Segment enables us to service and connect with our customers better than ever before.”

"Segment saves us a crazy amount of money. We’ve cut engineering time from months to seconds and given our analytics and marketing teams the power to easily test and try new apps with replay."

"Although Bonobos was born online, our Guideshop locations are an important touch-point to our customers’ shopping experience because they serve as an opportunity to experience our brand in real life. As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible."

"When we started building our new app, we needed a flexible analytics architecture that was easy to maintain. We didn’t want to spend a lot of time instrumenting tracking and individual SDKs for each analytics, product and marketing tool we needed to use. Instead, Segment takes care of all of our integrations for us."

"Segment made it easy for us to track and analyze events our users didn’t directly trigger, like GPS location changes—something most analytics providers don’t do well. Based on this information, we were able to cycle through rapid improvements that upped user retention and limited battery use for our new app. We’re big Segment fans."

"With Segment, we use one SDK to easily turn on and off all of our integrations and try new ones. Instead of wasting vendor trials on setup, we can just switch on a tool and see how it works with our live data. This is a big win for our engineering and product teams."

"Without Segment, it would’ve taken months of time to setup, test and validate, then ongoing time for maintenance. Now, we can just enable a tool and focus on how we want to use those events."

"We were initially drawn to Segment by the large list of tools they could integrate for us, and then they hooked us with simplicity of their product—one API to connect all of our tools, a simple UI to turn them on and off, and incredibly helpful documentation. I’d recommend Segment to any organization that cares about analytics."

"Almost 100 people, including product managers, engineers, and people working in business intelligence, design, nance and marketing are making decisions with data collected by Segment."

"Using Segment enables us to spend more time improving Product Hunt and less on managing our metrics."

"When I started at Product Hunt I would have a number of data related questions, I would have to bother the engineers to pull data out of our database as it was only accessible to them. I was able to learn SQL and now, thanks to Segment Warehouses, I run most of my own reports. It has been the most gratifying thing to be able to answer some of those questions myself.”

"We have a full and complete picture of the performance of our campaigns and our return on investment because we’re not limited by the reporting of any one platform."

"Segment is the bedrock of the marketing technologies that allow us to be better, faster, stronger, and do more than we’d normally be able to do."