160 Segment Testimonials

“We now have a better understanding of our target market ‘outdoor enthusiasts' which enables us to sell more camping products and become the one-stop-shop for our customers’ RV needs.”

“Segment has given us the foundation to become a genuinely customer-centric, data-driven business. We now have a far deeper understanding of our customers’ needs and drivers and this insight is enabling us to ensure that everything we do is aimed at providing our clients with the products and support that will deliver most value to them.”

"Segment helps us track user activity in our website and application and easily manage where we route that data. With just one API call our data is clean, reliable and available where we need it."

"As customers move down the funnel, we can show them different ads based on what actions they’ve taken so far. It’s yet another step in allowing us to acquire better customers at a lower cost.”

“Until we started standardizing our data, people didn’t realize how messy it had become. With Protocols, we can be confident that data quality issues don’t happen anymore.”

“As an analyst, you frequently get asked about the data you provide: what does this event track or what does this property mean? Having a Tracking Plan in Segment provides the context my teams need to effectively use our customer data in campaigns and analyses. I believe Protocols is the best thing that could happen for any company that uses Segment.”

“Segment allows us to smoothly handle the disparate datasets we use. With real-time integrated data flows, we can truly understand what people are doing with our platform. It doesn’t matter where you look at the data; with Segment, it’s always consistent.”

“We had a vision of being able to track everything consistently. We knew we had to start small. The starting point was delivering better insight into our customers and communicating with them in a seamless way. We set up a pilot program with our nurture tool and Segment to test the viability of this vision.”

“The cost of a Segment investment completely beat our in-house options out of the water. It was a no-brainer in terms of cost.”

“We didn’t really have real-time data available until Segment. We used to have to wait 24 hours to be able to get our hands on the data and analyze it. Segment surfaces any issues in the customer experience that might hurt monetization and has allowed us to make better business decisions faster.”

“We use Segment as an easy one-stop solution for a mess of tracking and third-party SDKs. They have robust client-side libraries and empower our team with a comprehensive set of data.”

“Thanks to Segment, by tracking the usage data in our mobile app we were able to notice that initially, something about the date of birth field increased our drop off rate significantly. We tested some different takes on it, and ended up increasing our conversion rates by several percentage points.”

“With Segment’s platform seamlessly managing the data stream between our systems, Segment is at the center of all decisions we make.”

“Maintaining a data pipeline is usually very costly. With Segment, we can rely on a service that’s doing it perfectly with no need to manage the infrastructure ourselves.”

“Instead of updating event tracking separately for destinations like Google Analytics or Mixpanel, Segment enabled us to do it in one place. This allowed us to really fine-tune our data definitions and make sure that there was alignment across all teams.”