160 Segment Testimonials

"I have no idea what the next challenge our business is going to face, but with an integrated data pipeline and a single view of our customers, we’re as well positioned as we can be for the future."

“Segment has provided us with fast and easy access to high quality data. This is allowing us to develop our product based directly according to customer needs and to track and measure the performance of all our marketing activity. Plus we now have a way to integrate new tools at speed and this is having a massive impact on how we can engage customers on an ongoing basis.”

“Segment made it possible to create a best-in-class stack with a lean team! Segment also makes it very easy to test and switch new tools. This would not be possible without Segment Connections.”

“I can create audiences of our best customers easily with Personas. I just pick the purchase event, go to properties, and create audiences based on the amount paid. This is much faster than building unique queries in our database and manually uploading them to our ad platforms.”

"As customers move down the funnel, we can show them different ads based on what actions they’ve taken so far. It’s yet another step in allowing us to acquire better customers at a lower cost.”

“Until we started standardizing our data, people didn’t realize how messy it had become. With Protocols, we can be confident that data quality issues don’t happen anymore.”

“As an analyst, you frequently get asked about the data you provide: what does this event track or what does this property mean? Having a Tracking Plan in Segment provides the context my teams need to effectively use our customer data in campaigns and analyses. I believe Protocols is the best thing that could happen for any company that uses Segment.”

“Segment allows us to smoothly handle the disparate datasets we use. With real-time integrated data flows, we can truly understand what people are doing with our platform. It doesn’t matter where you look at the data; with Segment, it’s always consistent.”

“We had a vision of being able to track everything consistently. We knew we had to start small. The starting point was delivering better insight into our customers and communicating with them in a seamless way. We set up a pilot program with our nurture tool and Segment to test the viability of this vision.”

“The cost of a Segment investment completely beat our in-house options out of the water. It was a no-brainer in terms of cost.”

“We didn’t really have real-time data available until Segment. We used to have to wait 24 hours to be able to get our hands on the data and analyze it. Segment surfaces any issues in the customer experience that might hurt monetization and has allowed us to make better business decisions faster.”

“We use Segment as an easy one-stop solution for a mess of tracking and third-party SDKs. They have robust client-side libraries and empower our team with a comprehensive set of data.”

“Thanks to Segment, by tracking the usage data in our mobile app we were able to notice that initially, something about the date of birth field increased our drop off rate significantly. We tested some different takes on it, and ended up increasing our conversion rates by several percentage points.”

“With Segment’s platform seamlessly managing the data stream between our systems, Segment is at the center of all decisions we make.”

“Maintaining a data pipeline is usually very costly. With Segment, we can rely on a service that’s doing it perfectly with no need to manage the infrastructure ourselves.”