“Segment has given us the foundation to become a genuinely customer-centric, data-driven business. We now have a far deeper understanding of our customers’ needs and drivers and this insight is enabling us to ensure that everything we do is aimed at providing our clients with the products and support that …

“Segment allows us to easily stress test ideas in a fast and cost effective way. We can easily see if an idea has legs without embarking on a hugely complex and expensive experimentation initiative. And we can ensure that our product engineering teams are focusing on the innovation projects which …

"Now that we’ve seen just what’s possible with Segment and Google Cloud (and how easy it is) the ways in which we can use our recommendation system are only up to our imagination."

“I can create audiences of our best customers easily with Personas. I just pick the purchase event, go to properties, and create audiences based on the amount paid. This is much faster than building unique queries in our database and manually uploading them to our ad platforms.”

"As customers move down the funnel, we can show them different ads based on what actions they’ve taken so far. It’s yet another step in allowing us to acquire better customers at a lower cost.”

“Until we started standardizing our data, people didn’t realize how messy it had become. With Protocols, we can be confident that data quality issues don’t happen anymore.”

“As an analyst, you frequently get asked about the data you provide: what does this event track or what does this property mean? Having a Tracking Plan in Segment provides the context my teams need to effectively use our customer data in campaigns and analyses. I believe Protocols is the …

“Segment allows us to smoothly handle the disparate datasets we use. With real-time integrated data flows, we can truly understand what people are doing with our platform. It doesn’t matter where you look at the data; with Segment, it’s always consistent.”

“We had a vision of being able to track everything consistently. We knew we had to start small. The starting point was delivering better insight into our customers and communicating with them in a seamless way. We set up a pilot program with our nurture tool and Segment to test …

“The cost of a Segment investment completely beat our in-house options out of the water. It was a no-brainer in terms of cost.”

“We didn’t really have real-time data available until Segment. We used to have to wait 24 hours to be able to get our hands on the data and analyze it. Segment surfaces any issues in the customer experience that might hurt monetization and has allowed us to make better business …

“We use Segment as an easy one-stop solution for a mess of tracking and third-party SDKs. They have robust client-side libraries and empower our team with a comprehensive set of data.”

“Thanks to Segment, by tracking the usage data in our mobile app we were able to notice that initially, something about the date of birth field increased our drop off rate significantly. We tested some different takes on it, and ended up increasing our conversion rates by several percentage points.”

“With Segment’s platform seamlessly managing the data stream between our systems, Segment is at the center of all decisions we make.”

“Maintaining a data pipeline is usually very costly. With Segment, we can rely on a service that’s doing it perfectly with no need to manage the infrastructure ourselves.”