160 Segment Testimonials

“Working with Segment has dramatically improved our ability to make good decisions, based on trusted, consistent customer data. We’re now able to deliver more tailored and timely experiences to our customers and our teams can easily integrate the innovative tools they need to drive performance.”

“Every time we have a use case, it gets prioritized based on how it contributes to the overall objectives of the business. Although marketing drives revenue, other important initiatives were being prioritized, so we looked for a solution where we rely less on data science resources and more on platforms to do the hard work for us."

“We had a vision of being able to track everything consistently. We knew we had to start small. The starting point was delivering better insight into our customers and communicating with them in a seamless way. We set up a pilot program with our nurture tool and Segment to test the viability of this vision.”

"Investors aren’t interested in linear growth. Segment helped us see hockey stick growth."

"Segment helped save us from making several very costly errors."

"The developer experience with Segment was super easy. Docs were robust enough for us to follow and build an integration within a day."

"When I turn on any tool in Segment, I can start fully utilizing that service in two minutes with zero code. That’s amazing. Just one integration could take months without Segment."

"Before Segment, we had a 15 person team, the Metrics team, that built out and maintained our own data pipeline to collect, extract, transform and load customer data from each product into Db2 Warehouse on Cloud."

“Segment makes it easy for our marketing team to try new products. When they decided to try Facebook advertising they logged in, flipped the switch, and deployed an advertising pixel deploy–no developer required.”

“We're starting with the owner and the admins that are getting the account set up. But we also want to do the users, the responders, the stakeholders and their flow will be a little different. [It's] equally important that they understand the value and the purpose of PagerDuty as it relates directly to them.”

“The most important aspect of our customer journey is the first 30 days when they are trialling our product, and we were providing exactly the same experience to everyone. We had so many different products and each product had a different team, different databases, different backlogs, and it was taking us 6 months + to get a simple email change out to market.”

“Segment Data Lakes saves us time by cutting a step out of moving data to a warehouse. We can now query directly from Amazon S3. Segment also saves us money because we can now query what we want when we want without worrying about costs. In fact, we no longer need a data warehouse. ”

“Segment has proven not only to be simple, fast, and reliable — but also an accelerant. Engineering can now focus on features and use cases, rather than infrastructure to get our events from the edge to downstream systems.”

"With Segment Sources, we’re calculating cost per ticket and prioritizing feedback for the product team."

“B2B tools take a lot of time to prove their utility. With Segment, we are able to see adoption ramping up in a very short timeframe. It’s a powerful way to keep everyone from developers to product management teams motivated.”