160 Segment Testimonials

"When we started building our new app, we needed a flexible analytics architecture that was easy to maintain. We didn’t want to spend a lot of time instrumenting tracking and individual SDKs for each analytics, product and marketing tool we needed to use. Instead, Segment takes care of all of our integrations for us."

"We were initially drawn to Segment by the large list of tools they could integrate for us, and then they hooked us with simplicity of their product—one API to connect all of our tools, a simple UI to turn them on and off, and incredibly helpful documentation. I’d recommend Segment to any organization that cares about analytics."

"Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop."

"Segment helped save us from making several very costly errors."

"The developer experience with Segment was super easy. Docs were robust enough for us to follow and build an integration within a day."

"When I turn on any tool in Segment, I can start fully utilizing that service in two minutes with zero code. That’s amazing. Just one integration could take months without Segment."

"Before Segment, we had a 15 person team, the Metrics team, that built out and maintained our own data pipeline to collect, extract, transform and load customer data from each product into Db2 Warehouse on Cloud."

“Segment makes it easy for our marketing team to try new products. When they decided to try Facebook advertising they logged in, flipped the switch, and deployed an advertising pixel deploy–no developer required.”

“We're starting with the owner and the admins that are getting the account set up. But we also want to do the users, the responders, the stakeholders and their flow will be a little different. [It's] equally important that they understand the value and the purpose of PagerDuty as it relates directly to them.”

“The most important aspect of our customer journey is the first 30 days when they are trialling our product, and we were providing exactly the same experience to everyone. We had so many different products and each product had a different team, different databases, different backlogs, and it was taking us 6 months + to get a simple email change out to market.”

“Segment Data Lakes saves us time by cutting a step out of moving data to a warehouse. We can now query directly from Amazon S3. Segment also saves us money because we can now query what we want when we want without worrying about costs. In fact, we no longer need a data warehouse. ”

“Segment has proven not only to be simple, fast, and reliable — but also an accelerant. Engineering can now focus on features and use cases, rather than infrastructure to get our events from the edge to downstream systems.”

"With Segment Sources, we’re calculating cost per ticket and prioritizing feedback for the product team."

“B2B tools take a lot of time to prove their utility. With Segment, we are able to see adoption ramping up in a very short timeframe. It’s a powerful way to keep everyone from developers to product management teams motivated.”

“Segment is the glue that holds our experimentation infrastructure together.”