161 Segment Testimonials

"We were initially drawn to Segment by the large list of tools they could integrate for us, and then they hooked us with simplicity of their product—one API to connect all of our tools, a simple UI to turn them on and off, and incredibly helpful documentation. I’d recommend Segment to any organization that cares about analytics."

“This experiment was key in boosting our homepage performance across a number of key metrics, but also in underlining our strategic shift from fast acquisition to longer-term customer retention and lifetime value. Working with Segment is enhancing and accelerating this transition and providing a platform for us to change the way we engage our customers and meet their evolving needs.”

“Bringing in Segment has had a huge impact on the quality of our customer data and this is enabling us to push the boundaries when it comes to personalization and experimentation. But what’s really exciting is the fact that there are still so many untapped opportunities for us to go after. This really is only the start in terms of what we can achieve with Segment.”

"We were a typical startup—we just didn’t have the resources to run the reports we desperately needed. Segment became that resource."

"Investors aren’t interested in linear growth. Segment helped us see hockey stick growth."

"Segment helped save us from making several very costly errors."

"The developer experience with Segment was super easy. Docs were robust enough for us to follow and build an integration within a day."

"When I turn on any tool in Segment, I can start fully utilizing that service in two minutes with zero code. That’s amazing. Just one integration could take months without Segment."

"Before Segment, we had a 15 person team, the Metrics team, that built out and maintained our own data pipeline to collect, extract, transform and load customer data from each product into Db2 Warehouse on Cloud."

“Segment makes it easy for our marketing team to try new products. When they decided to try Facebook advertising they logged in, flipped the switch, and deployed an advertising pixel deploy–no developer required.”

“We're starting with the owner and the admins that are getting the account set up. But we also want to do the users, the responders, the stakeholders and their flow will be a little different. [It's] equally important that they understand the value and the purpose of PagerDuty as it relates directly to them.”

“The most important aspect of our customer journey is the first 30 days when they are trialling our product, and we were providing exactly the same experience to everyone. We had so many different products and each product had a different team, different databases, different backlogs, and it was taking us 6 months + to get a simple email change out to market.”

“Segment Data Lakes saves us time by cutting a step out of moving data to a warehouse. We can now query directly from Amazon S3. Segment also saves us money because we can now query what we want when we want without worrying about costs. In fact, we no longer need a data warehouse. ”

“Segment has proven not only to be simple, fast, and reliable — but also an accelerant. Engineering can now focus on features and use cases, rather than infrastructure to get our events from the edge to downstream systems.”

"With Segment Sources, we’re calculating cost per ticket and prioritizing feedback for the product team."