179 Segment Testimonials

"If Segment didn't exist, we would have to build it ourselves to reliably support the many business units under the Endeavor umbrella."

“A very valuable event is when a customer connects a database to Retool. Being able to see that event occurring and being able to say ‘you’ve done this action, or you haven’t done this action, and this is what we recommend to help drive better results,’ is invaluable.”

"Segment’s Privacy Portal gives us the confidence to align our event data streams with our company’s data privacy and governance standards. With real-time visibility across our event streams, we are able to proactively respect our customers’ privacy."

“We have seen personalization increase our user signups by up to 98%. That’s double the users without spending an additional dollar on user acquisition.“

“Segment has allowed us to effortlessly set up and maintain an invaluable flow of A/B testing data. Their integration with Mutiny is already paying huge dividends by enabling us to monitor our users' end-to-end experience, and we're only just starting to scratch the surface on building and tracking a personalized marketplace.”

"We created a marketing stack with Segment at the center because the other tools were not cutting it. We helped marketing work in a much more progressive way."

"I have no idea what the next challenge our business is going to face, but with an integrated data pipeline and a single view of our customers, we’re as well positioned as we can be for the future."

"You can’t have artificial intelligence without information architecture."

"We accepted the death of the cookie and loss of our third party data and doubled down on our first party data, which yields a better personalized ad experience for the users."

"Now that we’ve seen just what’s possible with Segment and Google Cloud (and how easy it is) the ways in which we can use our recommendation system are only up to our imagination."

"Before Segment, I used to think that customer data platforms were vaporware."

“We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our customers we can deliver downstream to them.”

“Segment saved us time and money, gave us capabilities we never would have had with a small team, and set us up for a data-driven future.”

“Segment is much more of a self-service platform. Whereas before we were limited in how we could message or target prospects and members, we can now build and activate audiences almost immediately.”

“It felt like we were shining a light on events that had always been happening, but that we hadn’t been able to see clearly before. We were taking ownership of that data.”