160 Segment Testimonials

"We had a vision of creating a single source of truth for event data right across the organization but we knew that this couldn’t be a distraction for our engineering teams. We need our engineers focused on product features that have a direct revenue impact. That’s where Segment has been game-changing, helping us to centralize our customer data far more quickly, efficiently and cost effectively than we could have imagined."

"Segment helps us track user activity in our website and application and easily manage where we route that data. With just one API call our data is clean, reliable and available where we need it."

“Segment makes it easy for our marketing team to try new products. When they decided to try Facebook advertising they logged in, flipped the switch, and deployed an advertising pixel deploy–no developer required.”

“Segment has allowed us to effortlessly set up and maintain an invaluable flow of A/B testing data. Their integration with Mutiny is already paying huge dividends by enabling us to monitor our users' end-to-end experience, and we're only just starting to scratch the surface on building and tracking a personalized marketplace.”

"We created a marketing stack with Segment at the center because the other tools were not cutting it. We helped marketing work in a much more progressive way."

"I have no idea what the next challenge our business is going to face, but with an integrated data pipeline and a single view of our customers, we’re as well positioned as we can be for the future."

"You can’t have artificial intelligence without information architecture."

"We accepted the death of the cookie and loss of our third party data and doubled down on our first party data, which yields a better personalized ad experience for the users."

"Now that we’ve seen just what’s possible with Segment and Google Cloud (and how easy it is) the ways in which we can use our recommendation system are only up to our imagination."

"Before Segment, I used to think that customer data platforms were vaporware."

“We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our customers we can deliver downstream to them.”

“Segment saved us time and money, gave us capabilities we never would have had with a small team, and set us up for a data-driven future.”

“Segment is much more of a self-service platform. Whereas before we were limited in how we could message or target prospects and members, we can now build and activate audiences almost immediately.”

“It felt like we were shining a light on events that had always been happening, but that we hadn’t been able to see clearly before. We were taking ownership of that data.”

“Allergan brands are rooted around our loyalty program that gives consumers rewards and benefits that serve the end user. With the Allē loyalty program, we want to empower customers to feel comfortable and confident throughout the process.”