"We played around and built a couple of prototypes for our own data pipeline, but we quickly realized that it would take three engineers six months to stabilize a platform, and even then it would not be as feature-rich as Segment."

“Segment is much more of a self-service platform. Whereas before we were limited in how we could message or target prospects and members, we can now build and activate audiences almost immediately.”

"Having worked in affiliates and partnerships for close to a decade, I can say without a doubt that impact.com is the best platform to manage and grow partners at scale. It’s super easy to use, is extremely flexible, and has so many powerful features and capabilities. The integration with Twilio …

“We have seen personalization increase our user signups by up to 98%. That’s double the users without spending an additional dollar on user acquisition.“

“Segment has allowed us to effortlessly set up and maintain an invaluable flow of A/B testing data. Their integration with Mutiny is already paying huge dividends by enabling us to monitor our users' end-to-end experience, and we're only just starting to scratch the surface on building and tracking a personalized …

"We created a marketing stack with Segment at the center because the other tools were not cutting it. We helped marketing work in a much more progressive way."

"I have no idea what the next challenge our business is going to face, but with an integrated data pipeline and a single view of our customers, we’re as well positioned as we can be for the future."

"You can’t have artificial intelligence without information architecture."

"We accepted the death of the cookie and loss of our third party data and doubled down on our first party data, which yields a better personalized ad experience for the users."

"Now that we’ve seen just what’s possible with Segment and Google Cloud (and how easy it is) the ways in which we can use our recommendation system are only up to our imagination."

"Before Segment, I used to think that customer data platforms were vaporware."

“We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience …

“Segment saved us time and money, gave us capabilities we never would have had with a small team, and set us up for a data-driven future.”

“It felt like we were shining a light on events that had always been happening, but that we hadn’t been able to see clearly before. We were taking ownership of that data.”

“Allergan brands are rooted around our loyalty program that gives consumers rewards and benefits that serve the end user. With the Allē loyalty program, we want to empower customers to feel comfortable and confident throughout the process.”