161 Segment Testimonials

“Nearly six years after Pomelo started, we were still using virtually the same algorithm we built in-house. It ranked the products shown to customers based on overall page views and purchases by geo, delivering the same generic product recommendations to every customer in a given country.”

"When setting out, our general principle was to work with best-in-class tools right across the board. We didn’t want to deploy a second rate option and then have to change further down the line because we didn’t have the capabilities we needed. We could see from day one that Twilio Segment would enable us to create a world-class infrastructure for customer data and that the platform would support and accelerate rapid growth in the future."

“Segment allows us to easily stress test ideas in a fast and cost effective way. We can easily see if an idea has legs without embarking on a hugely complex and expensive experimentation initiative. And we can ensure that our product engineering teams are focusing on the innovation projects which are going to have the biggest impact on our customers and our business.”

“To launch a new integration with Segment, we just write it once, and it works.”

“Segment allowed our engineers to focus on optimizing our product and making a real impact for our customers.”

“We have seen personalization increase our user signups by up to 98%. That’s double the users without spending an additional dollar on user acquisition.“

“Segment has allowed us to effortlessly set up and maintain an invaluable flow of A/B testing data. Their integration with Mutiny is already paying huge dividends by enabling us to monitor our users' end-to-end experience, and we're only just starting to scratch the surface on building and tracking a personalized marketplace.”

"We created a marketing stack with Segment at the center because the other tools were not cutting it. We helped marketing work in a much more progressive way."

"I have no idea what the next challenge our business is going to face, but with an integrated data pipeline and a single view of our customers, we’re as well positioned as we can be for the future."

"You can’t have artificial intelligence without information architecture."

"We accepted the death of the cookie and loss of our third party data and doubled down on our first party data, which yields a better personalized ad experience for the users."

"Now that we’ve seen just what’s possible with Segment and Google Cloud (and how easy it is) the ways in which we can use our recommendation system are only up to our imagination."

"Before Segment, I used to think that customer data platforms were vaporware."

“We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our customers we can deliver downstream to them.”

“Segment saved us time and money, gave us capabilities we never would have had with a small team, and set us up for a data-driven future.”