"Segment is a central piece of data infrastructure that can grow with us. We have the ability to continually innovate at an accelerated pace with this rich, real-time data at our fingertips. Segment enables us to service and connect with our customers better than ever before.”

"When I turn on any tool in Segment, I can start fully utilizing that service in two minutes with zero code. That’s amazing. Just one integration could take months without Segment."

“Segment is a facilitator. In fact, even when I look to start a relationship with a vendor, the first thing I do is check the Segment partner list. If the answer is yes, then I know I can move fast.”

“Allergan brands are rooted around our loyalty program that gives consumers rewards and benefits that serve the end user. With the Allē loyalty program, we want to empower customers to feel comfortable and confident throughout the process.”

“The machine learning team loads custom audiences and data science scores for consumer profiles into the Snowflake database. From Snowflake we leverage the Segment’s SQL traits to ingest that data into the segment user profile. Now, marketing, personalization and CRM teams can use Segment’s audience builder to create target audience …

“Twilio Segment’s CDP gives us the ability to be more nimble in the hyper growth stage we are in. Segment allows us to quickly use our customer data so we can focus on what makes us competitive.”

"We had a vision of creating a single source of truth for event data right across the organization but we knew that this couldn’t be a distraction for our engineering teams. We need our engineers focused on product features that have a direct revenue impact. That’s where Segment has been …

“Working with Segment has dramatically improved our ability to make good decisions, based on trusted, consistent customer data. We’re now able to deliver more tailored and timely experiences to our customers and our teams can easily integrate the innovative tools they need to drive performance.”

“Having a single source of truth for customer data has been a real game changer in terms of how we run and measure our marketing campaigns. We can now replicate data from Segment into all of our downstream tools, with complete accuracy, and this is having a huge impact on …

“Segment has given us the foundation to become a genuinely customer-centric, data-driven business. We now have a far deeper understanding of our customers’ needs and drivers and this insight is enabling us to ensure that everything we do is aimed at providing our clients with the products and support that …

“Segment has provided us with fast and easy access to high quality data. This is allowing us to develop our product based directly according to customer needs and to track and measure the performance of all our marketing activity. Plus we now have a way to integrate new tools at …

“We saw a huge opportunity to create business transformation enabled by technology. And COVID accelerated that quite a bit. BEES, our next generation e-commerce platform, not only enables ordering but allows us to build digital relationships with SMBs all around the world. We combine best-in-class logistics and sales systems with …

“Segment has enabled us to integrate and activate our customer data, and to develop a much deeper understanding of our customers. We’re creating an integrated ecosystem which allows us to own the fan relationship and achieve our ambition of growing our sport around the world.”

“Our customer data flowing through Segment to our Twilio communication tools has greatly improved our ability to understand the customer journey from start to finish. We now have visibility into how our customers are engaging with our brand which allows us to A/B test relevant ways of re-engagement. This has …

“You can think of us as a reverse franchise for pizza shops. They're in business for themselves, but not by themselves. We give them the digital tools they need to get business they would potentially miss out on without online ordering."