160 Segment Testimonials

"Now that we’ve seen just what’s possible with Segment and Google Cloud (and how easy it is) the ways in which we can use our recommendation system are only up to our imagination."

“Segment allowed our engineers to focus on optimizing our product and making a real impact for our customers.”

“Every time we have a use case, it gets prioritized based on how it contributes to the overall objectives of the business. Although marketing drives revenue, other important initiatives were being prioritized, so we looked for a solution where we rely less on data science resources and more on platforms to do the hard work for us."

“The machine learning team loads custom audiences and data science scores for consumer profiles into the Snowflake database. From Snowflake we leverage the Segment’s SQL traits to ingest that data into the segment user profile. Now, marketing, personalization and CRM teams can use Segment’s audience builder to create target audience groups and reach them through multiple marketing channels supported by Segment. This end to end automation has been quick and easy to accomplish with Segment and Snowflake and added instant value to our business.”

“Twilio Segment’s CDP gives us the ability to be more nimble in the hyper growth stage we are in. Segment allows us to quickly use our customer data so we can focus on what makes us competitive.”

"We had a vision of creating a single source of truth for event data right across the organization but we knew that this couldn’t be a distraction for our engineering teams. We need our engineers focused on product features that have a direct revenue impact. That’s where Segment has been game-changing, helping us to centralize our customer data far more quickly, efficiently and cost effectively than we could have imagined."

“Working with Segment has dramatically improved our ability to make good decisions, based on trusted, consistent customer data. We’re now able to deliver more tailored and timely experiences to our customers and our teams can easily integrate the innovative tools they need to drive performance.”

“Having a single source of truth for customer data has been a real game changer in terms of how we run and measure our marketing campaigns. We can now replicate data from Segment into all of our downstream tools, with complete accuracy, and this is having a huge impact on our ability to personalize customer engagement. We’re rolling out campaigns far more quickly now because we’re not having to manually filter through masses of data to define our audiences. Segment is giving us the flexibility and speed to test out new tools and technologies and try out new ways to engage our audiences.”

“Segment has given us the foundation to become a genuinely customer-centric, data-driven business. We now have a far deeper understanding of our customers’ needs and drivers and this insight is enabling us to ensure that everything we do is aimed at providing our clients with the products and support that will deliver most value to them.”

“Segment has provided us with fast and easy access to high quality data. This is allowing us to develop our product based directly according to customer needs and to track and measure the performance of all our marketing activity. Plus we now have a way to integrate new tools at speed and this is having a massive impact on how we can engage customers on an ongoing basis.”

“We saw a huge opportunity to create business transformation enabled by technology. And COVID accelerated that quite a bit. BEES, our next generation e-commerce platform, not only enables ordering but allows us to build digital relationships with SMBs all around the world. We combine best-in-class logistics and sales systems with advanced digital capabilities geared toward helping our customers grow and thrive.”

“Segment has enabled us to integrate and activate our customer data, and to develop a much deeper understanding of our customers. We’re creating an integrated ecosystem which allows us to own the fan relationship and achieve our ambition of growing our sport around the world.”

“Our customer data flowing through Segment to our Twilio communication tools has greatly improved our ability to understand the customer journey from start to finish. We now have visibility into how our customers are engaging with our brand which allows us to A/B test relevant ways of re-engagement. This has increased our overall LTV.”

“You can think of us as a reverse franchise for pizza shops. They're in business for themselves, but not by themselves. We give them the digital tools they need to get business they would potentially miss out on without online ordering."

“Whenever we have a challenge, we always look to Twilio. Twilo has amazing documentation, which helps us operate faster at scale.”