"When we started building our new app, we needed a flexible analytics architecture that was easy to maintain. We didn’t want to spend a lot of time instrumenting tracking and individual SDKs for each analytics, product and marketing tool we needed to use. Instead, Segment takes care of all of …

"Before Segment, I used to think that customer data platforms were vaporware."

“Segment was the perfect partner for us because they provided not only a data collection solution but also a really nice way to integrate with our other MarTech tools.”

“Twilio Segment’s CDP gives us the ability to be more nimble in the hyper growth stage we are in. Segment allows us to quickly use our customer data so we can focus on what makes us competitive.”

"We had a vision of creating a single source of truth for event data right across the organization but we knew that this couldn’t be a distraction for our engineering teams. We need our engineers focused on product features that have a direct revenue impact. That’s where Segment has been …

“Working with Segment has dramatically improved our ability to make good decisions, based on trusted, consistent customer data. We’re now able to deliver more tailored and timely experiences to our customers and our teams can easily integrate the innovative tools they need to drive performance.”

“Having a single source of truth for customer data has been a real game changer in terms of how we run and measure our marketing campaigns. We can now replicate data from Segment into all of our downstream tools, with complete accuracy, and this is having a huge impact on …

“Segment has given us the foundation to become a genuinely customer-centric, data-driven business. We now have a far deeper understanding of our customers’ needs and drivers and this insight is enabling us to ensure that everything we do is aimed at providing our clients with the products and support that …

“Segment has provided us with fast and easy access to high quality data. This is allowing us to develop our product based directly according to customer needs and to track and measure the performance of all our marketing activity. Plus we now have a way to integrate new tools at …

“We saw a huge opportunity to create business transformation enabled by technology. And COVID accelerated that quite a bit. BEES, our next generation e-commerce platform, not only enables ordering but allows us to build digital relationships with SMBs all around the world. We combine best-in-class logistics and sales systems with …

“Segment has enabled us to integrate and activate our customer data, and to develop a much deeper understanding of our customers. We’re creating an integrated ecosystem which allows us to own the fan relationship and achieve our ambition of growing our sport around the world.”

“Our customer data flowing through Segment to our Twilio communication tools has greatly improved our ability to understand the customer journey from start to finish. We now have visibility into how our customers are engaging with our brand which allows us to A/B test relevant ways of re-engagement. This has …

“You can think of us as a reverse franchise for pizza shops. They're in business for themselves, but not by themselves. We give them the digital tools they need to get business they would potentially miss out on without online ordering."

“Whenever we have a challenge, we always look to Twilio. Twilo has amazing documentation, which helps us operate faster at scale.”

“We’ve gone from 7-100 employees, spun up a new marketing and CRM system with Salesforce and Hubspot, switched our data warehouse, switched BI tools, onboarded a data scientist, started serving ads in many new places, hired growth and performance marketing teams, and only changed about 5-10 lines of code with …