160 Segment Testimonials

“Just being able to access this type of trusted data in real-time through Segment is transforming the way that our teams can help customers. We’re able to offer a more personalized and relevant experience for customers, communicating at the right time and providing them with the support and information they’re looking for.”

“Segment Data Lakes saves us time by cutting a step out of moving data to a warehouse. We can now query directly from Amazon S3. Segment also saves us money because we can now query what we want when we want without worrying about costs. In fact, we no longer need a data warehouse. ”

“Segment has allowed us to decentralize our measurement of digital product experiments while not impacting our agreed upon business KPIs. This inversion of control is fundamental to the evolution of Vista and we now have an agreed upon way for Digital Product teams to measure, run and evaluate experimentation.”

“Segment is a great facilitator. We can evaluate, and integrate, new tools in our tech stack without interrupting engineer's workflows.”

“Everything is easier with Segment. It’s much faster for us to build a data pipeline. You can just go to Segment’s integration catalog and select a Source or Destination, and if it isn't there, you can use custom Functions to create one.”

“Segment proved to us that our first-party data was more valuable than any third-party data – even third-party tracking cookies – could provide. We couldn’t believe the advertising results we witnessed by using in-house data models and Segment.”

“Thanks to Segment, we have coordination across engineering, data analytics, product, marketing and sales for the first time.”

“We were missing a way to gather the context around our customers in one place. We realized we needed something that would bring all this information together.”

“We knew from day one that Twilio’s solutions were the most qualified because our developers had first-hand experience, knowledge, and success working with them in the past. Twilio’s Programmable Messaging, SendGrid Email API and Segment CDP scale perfectly with the growth of our business and checked off all the necessary boxes for Crypto.com. The decision to choose Twilio was straightforward and we have been thrilled with the results.”

"Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop."

"We are very happy with how easy it is to work between all of our verticals and sites, with the help of Segment. Our teams are now working in the same way, moving in the same direction. I have no doubt that Segment has been the main driver of this transformation."

"The full power of Twilio Segment lies in the ability to quickly plug into many destinations and provide business value right away."

"With Segment, it was kind of a no-brainer. Segment is the market leader, so we didn't need to overthink it, it was just a given to go with their CDP."

"If Segment didn't exist, we would have to build it ourselves to reliably support the many business units under the Endeavor umbrella."

“We implemented custom components that aligned with how we do things internally.”