179 Segment Testimonials

“Segment was the perfect partner for us because they provided not only a data collection solution but also a really nice way to integrate with our other MarTech tools.”

“Allergan brands are rooted around our loyalty program that gives consumers rewards and benefits that serve the end user. With the Allē loyalty program, we want to empower customers to feel comfortable and confident throughout the process.”

“Segment has allowed us to decentralize our measurement of digital product experiments while not impacting our agreed upon business KPIs. This inversion of control is fundamental to the evolution of Vista and we now have an agreed upon way for Digital Product teams to measure, run and evaluate experimentation.”

“Everything is easier with Segment. It’s much faster for us to build a data pipeline. You can just go to Segment’s integration catalog and select a Source or Destination, and if it isn't there, you can use custom Functions to create one.”

“Segment proved to us that our first-party data was more valuable than any third-party data – even third-party tracking cookies – could provide. We couldn’t believe the advertising results we witnessed by using in-house data models and Segment.”

“Thanks to Segment, we have coordination across engineering, data analytics, product, marketing and sales for the first time.”

“We were missing a way to gather the context around our customers in one place. We realized we needed something that would bring all this information together.”

“We knew from day one that Twilio’s solutions were the most qualified because our developers had first-hand experience, knowledge, and success working with them in the past. Twilio’s Programmable Messaging, SendGrid Email API and Segment CDP scale perfectly with the growth of our business and checked off all the necessary boxes for Crypto.com. The decision to choose Twilio was straightforward and we have been thrilled with the results.”

"Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop."

"We are very happy with how easy it is to work between all of our verticals and sites, with the help of Segment. Our teams are now working in the same way, moving in the same direction. I have no doubt that Segment has been the main driver of this transformation."

"The full power of Twilio Segment lies in the ability to quickly plug into many destinations and provide business value right away."

"With Segment, it was kind of a no-brainer. Segment is the market leader, so we didn't need to overthink it, it was just a given to go with their CDP."

"If Segment didn't exist, we would have to build it ourselves to reliably support the many business units under the Endeavor umbrella."

“We implemented custom components that aligned with how we do things internally.”

"When you use any of our apps, you should be greeted like an old friend. When we deliver an ad to you, it should be relevant. When we suggest content to you, it should be in line with your tastes. This is all thanks to Twilio Segment."