“The machine learning team loads custom audiences and data science scores for consumer profiles into the Snowflake database. From Snowflake we leverage the Segment’s SQL traits to ingest that data into the segment user profile. Now, marketing, personalization and CRM teams can use Segment’s audience builder to create target audience …

“It’s difficult to overstate the impact that Segment had on our ability to get to market quickly. We built a high-performing tech stack, with full integration and tracking set-up, in just a few months, and we’ve not looked back since.”

"We went from a system of batched, general recommendations at a country level to a system of one-to-one recommendations based on your actions. We’ve seen a massive improvement in not only revenue generated, but also customer loyalty."

“Everything is easier with Segment. It’s much faster for us to build a data pipeline. You can just go to Segment’s integration catalog and select a Source or Destination, and if it isn't there, you can use custom Functions to create one.”

“Segment proved to us that our first-party data was more valuable than any third-party data – even third-party tracking cookies – could provide. We couldn’t believe the advertising results we witnessed by using in-house data models and Segment.”

“Thanks to Segment, we have coordination across engineering, data analytics, product, marketing and sales for the first time.”

“We were missing a way to gather the context around our customers in one place. We realized we needed something that would bring all this information together.”

“We knew from day one that Twilio’s solutions were the most qualified because our developers had first-hand experience, knowledge, and success working with them in the past. Twilio’s Programmable Messaging, SendGrid Email API and Segment CDP scale perfectly with the growth of our business and checked off all the necessary …

"Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop."

"We are very happy with how easy it is to work between all of our verticals and sites, with the help of Segment. Our teams are now working in the same way, moving in the same direction. I have no doubt that Segment has been the main driver of this …

"The full power of Twilio Segment lies in the ability to quickly plug into many destinations and provide business value right away."

"With Segment, it was kind of a no-brainer. Segment is the market leader, so we didn't need to overthink it, it was just a given to go with their CDP."

"If Segment didn't exist, we would have to build it ourselves to reliably support the many business units under the Endeavor umbrella."

“We implemented custom components that aligned with how we do things internally.”

"When you use any of our apps, you should be greeted like an old friend. When we deliver an ad to you, it should be relevant. When we suggest content to you, it should be in line with your tastes. This is all thanks to Twilio Segment."