"We were initially drawn to Segment by the large list of tools they could integrate for us, and then they hooked us with simplicity of their product—one API to connect all of our tools, a simple UI to turn them on and off, and incredibly helpful documentation. I’d recommend Segment …

“With many people involved in building the website and tracking the results, we initially had to clear out our integration with the data warehouse multiple times because of data in very strange shape. During the implementation of Segment Protocols, we realised just how much value it adds to our work. …

"Martin knew that Twilio Segment could provide the scalable platform Veo needed to activate its customer data and optimize its marketing and product development programs."

“Segment is a great facilitator. We can evaluate, and integrate, new tools in our tech stack without interrupting engineer's workflows.”

“Everything is easier with Segment. It’s much faster for us to build a data pipeline. You can just go to Segment’s integration catalog and select a Source or Destination, and if it isn't there, you can use custom Functions to create one.”

“Segment proved to us that our first-party data was more valuable than any third-party data – even third-party tracking cookies – could provide. We couldn’t believe the advertising results we witnessed by using in-house data models and Segment.”

“Thanks to Segment, we have coordination across engineering, data analytics, product, marketing and sales for the first time.”

“We were missing a way to gather the context around our customers in one place. We realized we needed something that would bring all this information together.”

“We knew from day one that Twilio’s solutions were the most qualified because our developers had first-hand experience, knowledge, and success working with them in the past. Twilio’s Programmable Messaging, SendGrid Email API and Segment CDP scale perfectly with the growth of our business and checked off all the necessary …

"Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop."

"We are very happy with how easy it is to work between all of our verticals and sites, with the help of Segment. Our teams are now working in the same way, moving in the same direction. I have no doubt that Segment has been the main driver of this …

"The full power of Twilio Segment lies in the ability to quickly plug into many destinations and provide business value right away."

"With Segment, it was kind of a no-brainer. Segment is the market leader, so we didn't need to overthink it, it was just a given to go with their CDP."

"If Segment didn't exist, we would have to build it ourselves to reliably support the many business units under the Endeavor umbrella."

“We implemented custom components that aligned with how we do things internally.”