“We're seeing conservatively a 10% increase in ad performance on Facebook using Personas.”

“We knew that we couldn’t scale things on assumptions and intuition. We needed to be data-driven and let the data speak for us when it came time to manage stakeholders and make product decisions.”

“Segment proved to us that our first-party data was more valuable than any third-party data – even third-party tracking cookies – could provide. We couldn’t believe the advertising results we witnessed by using in-house data models and Segment.”

“We’ve gone from 7-100 employees, spun up a new marketing and CRM system with Salesforce and Hubspot, switched our data warehouse, switched BI tools, onboarded a data scientist, started serving ads in many new places, hired growth and performance marketing teams, and only changed about 5-10 lines of code with …

“A very valuable event is when a customer connects a database to Retool. Being able to see that event occurring and being able to say ‘you’ve done this action, or you haven’t done this action, and this is what we recommend to help drive better results,’ is invaluable.”

“Segment has become the data hub that we needed. There isn’t a question on how or when data will get from one place to another. We feel confident we can execute communications and insights in the right way with the right data.”

"Segment is a central piece of data infrastructure that can grow with us. We have the ability to continually innovate at an accelerated pace with this rich, real-time data at our fingertips. Segment enables us to service and connect with our customers better than ever before.”

“One of our largest problems is that we have so much information and so many things that are occurring on our sites, and we didn't have a great place or way to distribute that information. Segment has allowed us to take that information, parse it out, and then send it …

“Segment has empowered our company to make decisions smarter and faster to give our customers the best experience possible. With constant experimentation, sophisticated customer data models, and journey mapping, we can deliver personalization at scale and across all channels.”

“Our values at Cazoo are being customer-obsessed and data-driven, and working with Segment supports these completely. We see Segment as a conduit for robust, compliant and high-value customer data. We know that whatever new platform we bring on, Segment will enable us to integrate it quickly, with minimal engineering required. …

“It’s difficult to overstate the impact that Segment had on our ability to get to market quickly. We built a high-performing tech stack, with full integration and tracking set-up, in just a few months, and we’ve not looked back since.”

“Segment has enabled us to optimize engagement and deliver true customer-first experiences. With an extensible platform and cross-channel journey orchestration, we’ve unified online and offline data, improved our ad performance, and designed omnichannel campaigns through Segment.”

“Segment made it possible to create a best-in-class stack with a lean team! Segment also makes it very easy to test and switch new tools. This would not be possible without Segment Connections.”

“We use data from our mobile app to send more targeted messages on the channel users are most likely to take action on. For example, depending on the customer journey, somebody may act on our push notifications more than emails.”

“Segment is a great facilitator. We can evaluate, and integrate, new tools in our tech stack without interrupting engineer's workflows.”