160 Segment Testimonials

“Every time we have a use case, it gets prioritized based on how it contributes to the overall objectives of the business. Although marketing drives revenue, other important initiatives were being prioritized, so we looked for a solution where we rely less on data science resources and more on platforms to do the hard work for us."

"We accepted the death of the cookie and loss of our third party data and doubled down on our first party data, which yields a better personalized ad experience for the users."

“We rely on Segment pretty heavily to feed all of the platforms to understand where the breakdowns are within the customer journey."

"When you use any of our apps, you should be greeted like an old friend. When we deliver an ad to you, it should be relevant. When we suggest content to you, it should be in line with your tastes. This is all thanks to Twilio Segment."

“Bringing in Segment has had a huge impact on the quality of our customer data and this is enabling us to push the boundaries when it comes to personalization and experimentation. But what’s really exciting is the fact that there are still so many untapped opportunities for us to go after. This really is only the start in terms of what we can achieve with Segment.”

“With many people involved in building the website and tracking the results, we initially had to clear out our integration with the data warehouse multiple times because of data in very strange shape. During the implementation of Segment Protocols, we realised just how much value it adds to our work. We are actively using Segment Protocols to have clean and consistent data.”

“Working with Segment has enabled us to develop a better understanding of our customers and provide them with personalized experiences which genuinely help them to grow their businesses. Having access to high-quality customer data allows us to continually test new tools and approaches and be genuinely innovative in how we engage each individual customer.”

“This experiment was key in boosting our homepage performance across a number of key metrics, but also in underlining our strategic shift from fast acquisition to longer-term customer retention and lifetime value. Working with Segment is enhancing and accelerating this transition and providing a platform for us to change the way we engage our customers and meet their evolving needs.”

“Segment has allowed us to decentralize our measurement of digital product experiments while not impacting our agreed upon business KPIs. This inversion of control is fundamental to the evolution of Vista and we now have an agreed upon way for Digital Product teams to measure, run and evaluate experimentation.”

“Being able to collect all of our event data in Segment is enabling us to deliver a far higher level of experimentation than before. Already we’re seeing significant benefits from the experiments we’ve run around personalized recommendations. Our goal is to use experimentation across all site features and then to make any site feature completely customizable.”

“Looking ahead, our teams will be focusing on how we can better centralize data across all of our systems and use that to create more personalized experiences. We want to move from more transactional to meaningful relationships. From a technical enablement standpoint, Segment will play a pivotal role in us meeting these goals."

“What we have in Segment is a platform for serendipity. We’re able to react to many scenarios, innovate quickly, scale resources, and bolster a culture of digital transformation.”

"It’s more important than ever to evolve beyond past standards and stay relevant with shifting consumer expectations. However, this requires a shift in mindset."

“Segment is a facilitator. In fact, even when I look to start a relationship with a vendor, the first thing I do is check the Segment partner list. If the answer is yes, then I know I can move fast.”

"Segment Personas is really exciting because it's the future of Fender. Educating ourselves about our users in a responsible way – to give them the ideal learning and shopping experience – is what's going to help them become players for life."