“Segment has empowered our company to make decisions smarter and faster to give our customers the best experience possible. With constant experimentation, sophisticated customer data models, and journey mapping, we can deliver personalization at scale and across all channels.”

"With Segment Sources, we’re calculating cost per ticket and prioritizing feedback for the product team."

"When I started at Product Hunt I would have a number of data related questions, I would have to bother the engineers to pull data out of our database as it was only accessible to them. I was able to learn SQL and now, thanks to Segment Warehouses, I run …

“With many people involved in building the website and tracking the results, we initially had to clear out our integration with the data warehouse multiple times because of data in very strange shape. During the implementation of Segment Protocols, we realised just how much value it adds to our work. …

“Working with Segment has enabled us to develop a better understanding of our customers and provide them with personalized experiences which genuinely help them to grow their businesses. Having access to high-quality customer data allows us to continually test new tools and approaches and be genuinely innovative in how we …

“This experiment was key in boosting our homepage performance across a number of key metrics, but also in underlining our strategic shift from fast acquisition to longer-term customer retention and lifetime value. Working with Segment is enhancing and accelerating this transition and providing a platform for us to change the …

“Segment has allowed us to decentralize our measurement of digital product experiments while not impacting our agreed upon business KPIs. This inversion of control is fundamental to the evolution of Vista and we now have an agreed upon way for Digital Product teams to measure, run and evaluate experimentation.”

“Being able to collect all of our event data in Segment is enabling us to deliver a far higher level of experimentation than before. Already we’re seeing significant benefits from the experiments we’ve run around personalized recommendations. Our goal is to use experimentation across all site features and then to …

“Looking ahead, our teams will be focusing on how we can better centralize data across all of our systems and use that to create more personalized experiences. We want to move from more transactional to meaningful relationships. From a technical enablement standpoint, Segment will play a pivotal role in us …

“What we have in Segment is a platform for serendipity. We’re able to react to many scenarios, innovate quickly, scale resources, and bolster a culture of digital transformation.”

"It’s more important than ever to evolve beyond past standards and stay relevant with shifting consumer expectations. However, this requires a shift in mindset."

“Segment is a facilitator. In fact, even when I look to start a relationship with a vendor, the first thing I do is check the Segment partner list. If the answer is yes, then I know I can move fast.”

"Segment Personas is really exciting because it's the future of Fender. Educating ourselves about our users in a responsible way – to give them the ideal learning and shopping experience – is what's going to help them become players for life."

"We are a small team, so we needed an easy-to-use solution, compatible with our existing ecosystem (e.g. Shopify and Klaviyo). And we needed an infrastructure that would allow us to scale without any technical debt in the future. From what I’ve seen, Twilio Segment is the best product on the …

"The biggest impact Segment has provided is improved efficiency. Once our data stack was in place, we were able to optimize marketing campaigns much faster. Something that used to take two and a half weeks of work can now be done in three days, without the need to tap Engineering."