"We wanted a platform that could integrate seamlessly with our custom systems, feel like Rocket in every interaction, and empower us to design experiences that meet clients where they are."

“We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience …

“Using Segment and Looker contributes to our bottom line, and we are really happy with the end results.”

"The biggest impact Segment has provided is improved efficiency. Once our data stack was in place, we were able to optimize marketing campaigns much faster. Something that used to take two and a half weeks of work can now be done in three days, without the need to tap Engineering."

“The kinds of attributes we pull into Segment help create a more diverse range of personalization capabilities. Before, it was mostly just purchase behavior we were looking at. Now, we look at intent and behavior data, rather than just transactional data.”

“We use Segment on a daily basis to create audiences to target and personalize the offers and communications that go out to our restaurant clients’ guests.”

"Once we’d made the decision that we needed a CDP, Segment was the obvious choice. We recognized Segment as the standard bearers for the collection, management and activation of customer data. The fact that the platform has been designed with developers in mind and has been stress tested over time …

“Just being able to access this type of trusted data in real-time through Segment is transforming the way that our teams can help customers. We’re able to offer a more personalized and relevant experience for customers, communicating at the right time and providing them with the support and information they’re …

“Segment allows us to easily stress test ideas in a fast and cost effective way. We can easily see if an idea has legs without embarking on a hugely complex and expensive experimentation initiative. And we can ensure that our product engineering teams are focusing on the innovation projects which …

“We use Segment to understand everything going on with our customers. We are able to understand active user behavior, where usage drop-off occurs and who might be at churn risk. I can't even begin to imagine how we would have done any of this before Segment.”

“We rely on Segment pretty heavily to feed all of the platforms to understand where the breakdowns are within the customer journey."

"Twilio Segment is a vital part in helping us grow our business. From how we develop and optimize our product, to how we deliver engaging, personalized experiences to our community, we can now make decisions based on trusted, real-time insights."

"Martin knew that Twilio Segment could provide the scalable platform Veo needed to activate its customer data and optimize its marketing and product development programs."

"With Twilio Segment, we can get visibility into the complete environment in which our cameras are being used. We can see how and when cameras are being used, and also when people within the club are accessing the recordings. Ultimately, we’re working towards gaining a complete picture of how people …

"Segment touches every part of our business. There isn’t a single campaign, tool or piece of content that doesn’t rely on Segment to deliver success. Having Segment data is now absolutely critical to our ability to move at speed, respond to new opportunities and drive customer experience."