161 Segment Testimonials

"Based on anecdotal data, we had an idea that Into The Gloss was driving traffic to Glossier, but we were never really able to measure it. Worse, we didn’t have the data to know how to engage with our readers on Into The Gloss in a way that would encourage them to check out Glossier. Now that we have Cross-Domain Analytics, this information is easily accessible."

“Segment proves its value with every new tool we onboard. With FullStory, for example, I didn’t have to rely on a team to set up an integration. I was able to get the platform up, running, and recording (custom events included) within minutes.”

"You can’t have artificial intelligence without information architecture."

"The biggest impact Segment has provided is improved efficiency. Once our data stack was in place, we were able to optimize marketing campaigns much faster. Something that used to take two and a half weeks of work can now be done in three days, without the need to tap Engineering."

“The kinds of attributes we pull into Segment help create a more diverse range of personalization capabilities. Before, it was mostly just purchase behavior we were looking at. Now, we look at intent and behavior data, rather than just transactional data.”

“We use Segment on a daily basis to create audiences to target and personalize the offers and communications that go out to our restaurant clients’ guests.”

"Once we’d made the decision that we needed a CDP, Segment was the obvious choice. We recognized Segment as the standard bearers for the collection, management and activation of customer data. The fact that the platform has been designed with developers in mind and has been stress tested over time means that you can really trust it."

“Just being able to access this type of trusted data in real-time through Segment is transforming the way that our teams can help customers. We’re able to offer a more personalized and relevant experience for customers, communicating at the right time and providing them with the support and information they’re looking for.”

“Segment allows us to easily stress test ideas in a fast and cost effective way. We can easily see if an idea has legs without embarking on a hugely complex and expensive experimentation initiative. And we can ensure that our product engineering teams are focusing on the innovation projects which are going to have the biggest impact on our customers and our business.”

“We use Segment to understand everything going on with our customers. We are able to understand active user behavior, where usage drop-off occurs and who might be at churn risk. I can't even begin to imagine how we would have done any of this before Segment.”

“We rely on Segment pretty heavily to feed all of the platforms to understand where the breakdowns are within the customer journey."

"Twilio Segment is a vital part in helping us grow our business. From how we develop and optimize our product, to how we deliver engaging, personalized experiences to our community, we can now make decisions based on trusted, real-time insights."

"Martin knew that Twilio Segment could provide the scalable platform Veo needed to activate its customer data and optimize its marketing and product development programs."

"With Twilio Segment, we can get visibility into the complete environment in which our cameras are being used. We can see how and when cameras are being used, and also when people within the club are accessing the recordings. Ultimately, we’re working towards gaining a complete picture of how people within a club are connected. And this will be game changing in terms of how we communicate and engage different stakeholders in a relevant and timely manner."

"Segment touches every part of our business. There isn’t a single campaign, tool or piece of content that doesn’t rely on Segment to deliver success. Having Segment data is now absolutely critical to our ability to move at speed, respond to new opportunities and drive customer experience."