179 Segment Testimonials

"When we started building our new app, we needed a flexible analytics architecture that was easy to maintain. We didn’t want to spend a lot of time instrumenting tracking and individual SDKs for each analytics, product and marketing tool we needed to use. Instead, Segment takes care of all of our integrations for us."

"Based on anecdotal data, we had an idea that Into The Gloss was driving traffic to Glossier, but we were never really able to measure it. Worse, we didn’t have the data to know how to engage with our readers on Into The Gloss in a way that would encourage them to check out Glossier. Now that we have Cross-Domain Analytics, this information is easily accessible."

“Being able to collect all of our event data in Segment is enabling us to deliver a far higher level of experimentation than before. Already we’re seeing significant benefits from the experiments we’ve run around personalized recommendations. Our goal is to use experimentation across all site features and then to make any site feature completely customizable.”

"We have our blindspots, we are trying to reach people across the community but we don't have that information readily available."

"This is only possible because the entire Creditas architecture centers on Twilio’s platform, with intelligent flows, improved service, and an AI co-pilot boosting productivity. For our customers, everything happens behind the scenes, but every piece of data is used for the benefit of the customer."

"Twilio’s full range of communication integrations lets us meet customers on their preferred channel with secure, real-time messaging. We’ve seen an increase in both customer loyalty and a 150% uplift in click rates since moving to a more personalized engagement strategy."

"By exploring new automation and AI capabilities with Twilio, we’re focused on delivering even faster, more personalized service while keeping the customer experience seamless and secure."

"We were really excited to partner with Twilio, because many of Twilio’s tools can improve our speed to market."

"We saw an opportunity to move away from point-to-point integrations and toward a composable architecture that could scale across teams."

"We're now sending all of this data from a unified data set within the warehouse directly to Segment. Once we have that data collected and stitched together, orchestrating it from different platforms becomes much easier."

"We chose Twilio Segment because it gives Asana a unified, trusted foundation for our customer data, turning fragmented information across systems into actionable insights. Segment helps us understand the full customer journey, personalize engagement, and measure impact with precision. It’s not just a CDP for us; it’s the backbone of our AI-ready GTM data stack, enabling every team at Asana to move faster, smarter, and more strategically."

“We have many cases where people are using different emails for those different purchases or accounts, which makes connecting that experience end to end very difficult.”

"We wanted a platform that could integrate seamlessly with our custom systems, feel like Rocket in every interaction, and empower us to design experiences that meet clients where they are."

"Rocket’s partnership with Twilio enables us to give our users exactly the experience they desire."

“When I saw Segment’s dashboard with all the data streaming in and out in real time, I was impressed.”