“Thanks to Segment, by tracking the usage data in our mobile app we were able to notice that initially, something about the date of birth field increased our drop off rate significantly. We tested some different takes on it, and ended up increasing our conversion rates by several percentage points.”

"One of the things we realized was that adding all of these additional tools and features made it really difficult for us to maintain a tracking plan or unified data definitions across teams."

“Our customer data flowing through Segment to our Twilio communication tools has greatly improved our ability to understand the customer journey from start to finish. We now have visibility into how our customers are engaging with our brand which allows us to A/B test relevant ways of re-engagement. This has …

"We have our blindspots, we are trying to reach people across the community but we don't have that information readily available."

"This is only possible because the entire Creditas architecture centers on Twilio’s platform, with intelligent flows, improved service, and an AI co-pilot boosting productivity. For our customers, everything happens behind the scenes, but every piece of data is used for the benefit of the customer."

"Twilio’s full range of communication integrations lets us meet customers on their preferred channel with secure, real-time messaging. We’ve seen an increase in both customer loyalty and a 150% uplift in click rates since moving to a more personalized engagement strategy."

"By exploring new automation and AI capabilities with Twilio, we’re focused on delivering even faster, more personalized service while keeping the customer experience seamless and secure."

"We were really excited to partner with Twilio, because many of Twilio’s tools can improve our speed to market."

"We saw an opportunity to move away from point-to-point integrations and toward a composable architecture that could scale across teams."

"We're now sending all of this data from a unified data set within the warehouse directly to Segment. Once we have that data collected and stitched together, orchestrating it from different platforms becomes much easier."

"We chose Twilio Segment because it gives Asana a unified, trusted foundation for our customer data, turning fragmented information across systems into actionable insights. Segment helps us understand the full customer journey, personalize engagement, and measure impact with precision. It’s not just a CDP for us; it’s the backbone of …

“We have many cases where people are using different emails for those different purchases or accounts, which makes connecting that experience end to end very difficult.”

"We wanted a platform that could integrate seamlessly with our custom systems, feel like Rocket in every interaction, and empower us to design experiences that meet clients where they are."

"Rocket’s partnership with Twilio enables us to give our users exactly the experience they desire."

“When I saw Segment’s dashboard with all the data streaming in and out in real time, I was impressed.”