“Bringing in Segment has had a huge impact on the quality of our customer data and this is enabling us to push the boundaries when it comes to personalization and experimentation. But what’s really exciting is the fact that there are still so many untapped opportunities for us to go after. This really is only the start in terms of what we can achieve with Segment.”
"Segment for us is the beginning point for all of our event data and our behavioral data."
"We are very happy with how easy it is to work between all of our verticals and sites, with the help of Segment. Our teams are now working in the same way, moving in the same direction. I have no doubt that Segment has been the main driver of this transformation."
"We have our blindspots, we are trying to reach people across the community but we don't have that information readily available."
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