161 Segment Testimonials

“Segment is much more of a self-service platform. Whereas before we were limited in how we could message or target prospects and members, we can now build and activate audiences almost immediately.”

“The most important aspect of our customer journey is the first 30 days when they are trialling our product, and we were providing exactly the same experience to everyone. We had so many different products and each product had a different team, different databases, different backlogs, and it was taking us 6 months + to get a simple email change out to market.”

"Although Bonobos was born online, our Guideshop locations are an important touch-point to our customers’ shopping experience because they serve as an opportunity to experience our brand in real life. As our business grows, it has become increasingly important to understand how online spend influences offline behavior, which Facebook and Segment have made possible."

“Every time we have a use case, it gets prioritized based on how it contributes to the overall objectives of the business. Although marketing drives revenue, other important initiatives were being prioritized, so we looked for a solution where we rely less on data science resources and more on platforms to do the hard work for us."

"We have our blindspots, we are trying to reach people across the community but we don't have that information readily available."