"We were diligent about ensuring we were porting data to a centralized place in addition to making the data universally actionable for all teams. Sure, some of the event tracking we’re doing is for product engineering, but it’s actually also helpful for consumer marketing. It’s really important that we’re unbiased …

"We tested everything. No matter what experiments we launch to unify the iOS and Android app experiences, they always perform worse."

“We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience …

"It was also the ability to improve the experience of our contact center agents by providing them with customer information in real time, allowing us to deliver a more personalized customer experience."

"We didn't want a basic tool, we wanted something we knew we could rely on to solve real problems. We knew that Twilio was good, so we started with a proof of concept and once we realized that it worked well, we decided to incorporate other Twilio tools. We chose …

"With Twilio Segment and Amplitude, we're getting more comprehensive customer insights, spending more time making decisions, and less time pulling data."

"Twilio Segment helped us unify customer data in real-time, enabling us to offer a personalized, seamless trading experience and provide fast, reliable support for traders."

"Fragmented data and manual processes were slowing down our marketing operations, making it difficult to scale efficiently or execute at pace. We’ve since initiated a structured audit, defined next steps, and are building towards a full-stack setup to support operational excellence for our marketing team."

"The integration of Segment gave us the tools to optimize marketing and engagement, making every customer interaction more impactful."

"Data is essential for successful personalisation in e-commerce. The more accurate data you have, the more tailored you can make the customer experience."

"We have a much deeper and more complete understanding of our audience now that we've made the move to Twilio Segment."