“We’re now confident it's the same data that we see in all our different tools. Segment is that single source of truth.”

“Using Segment and Looker contributes to our bottom line, and we are really happy with the end results.”

“We're seeing conservatively a 10% increase in ad performance on Facebook using Personas.”

"It was also the ability to improve the experience of our contact center agents by providing them with customer information in real time, allowing us to deliver a more personalized customer experience."

"We didn't want a basic tool, we wanted something we knew we could rely on to solve real problems. We knew that Twilio was good, so we started with a proof of concept and once we realized that it worked well, we decided to incorporate other Twilio tools. We chose …

"With Twilio Segment and Amplitude, we're getting more comprehensive customer insights, spending more time making decisions, and less time pulling data."

"Twilio Segment helped us unify customer data in real-time, enabling us to offer a personalized, seamless trading experience and provide fast, reliable support for traders."

"Fragmented data and manual processes were slowing down our marketing operations, making it difficult to scale efficiently or execute at pace. We’ve since initiated a structured audit, defined next steps, and are building towards a full-stack setup to support operational excellence for our marketing team."

"The integration of Segment gave us the tools to optimize marketing and engagement, making every customer interaction more impactful."

"Data is essential for successful personalisation in e-commerce. The more accurate data you have, the more tailored you can make the customer experience."

"We have a much deeper and more complete understanding of our audience now that we've made the move to Twilio Segment."