Segment

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Read 160 Segment reviews and testimonials from customers, explore 118 case studies and customer success stories, and watch 11 customer videos to see why companies chose Segment as their Customer Data Platforms

Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.

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Customer Rating Review Scorebased on 4547 reference ratings
4.8/5.0 (4547)
  • Market Leader 2025 2025
    Winter 2025Market LeaderCustomer Data Platforms

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Featured Testimonials

  • “Using Personas allows Curology to save money by excluding unnecessary audiences from the new user acquisition campaigns. By doing so, we’ve been able to decrease our ad spend by more than 10% and still see the same returns.”

  • "Segment has been a pleasure to work with on both the product and the support side. Implementing it was easy and straightforward, and it has saved us a significant amount of engineering time and effort that we can now devote to leveraging our data to improve our product."

  • "Using Segment enables us to spend more time improving Product Hunt and less on managing our metrics."

Featured Case Studies

  • DigitalOcean uses Personas to drive ad and email conversions

  • How FOX generates 376% more visitors with personalized content

  • How Nomasei increased revenue per customer by 3x, whilst decreasing customer acquisition costs (CAC) by 5x

Featured Customer Videos

Additional Segment Information & Resources

Read Segment Reviews, Testimonials & Customer References from 160 real Segment customers.

Browse Segment Case Studies, Customer Success Stories, & Customer References from 118 businesses that use Segment.

Watch Segment Customer Videos to learn why 11 businesses chose Segment.