Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.
“We knew that we couldn’t scale things on assumptions and intuition. We needed to be data-driven and let the data speak for us when it came time to manage stakeholders and make product decisions.”
“Until we started standardizing our data, people didn’t realize how messy it had become. With Protocols, we can be confident that data quality issues don’t happen anymore.”
"Segment touches every part of our business. There isn’t a single campaign, tool or piece of content that doesn’t rely on Segment to deliver success. Having Segment data is now absolutely critical to our ability to move at speed, respond to new opportunities and drive customer experience."
Read Segment Reviews, Testimonials & Customer References from 160 real Segment customers.
Browse Segment Case Studies, Customer Success Stories, & Customer References from 118 businesses that use Segment.
Watch Segment Customer Videos to learn why 11 businesses chose Segment.
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