Segment

Premium
Read 179 Segment reviews and testimonials from customers, explore 129 case studies and customer success stories, and watch 13 customer videos to see why companies chose Segment as their Customer Data Platforms

Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.

Show more
  • 179 Testimonials View
  • 129 Case Studies View
  • 13 Customer Videos View
Customer Rating Review Score based on 4686 reference ratings
4.8/5.0 (4686)
  • Winter 2026 Market Leader Customer Data Platforms

More from Segment

Featured Testimonials

  • “Using Personas allows Curology to save money by excluding unnecessary audiences from the new user acquisition campaigns. By doing so, we’ve been able to decrease our ad spend by more …

  • "Data is essential for successful personalisation in e-commerce. The more accurate data you have, the more tailored you can make the customer experience."

  • "Segment Personas is really exciting because it's the future of Fender. Educating ourselves about our users in a responsible way – to give them the ideal learning and shopping experience …

Featured Case Studies

  • SmarttBot connects data and customizes its product with Segment

  • Prosper reduces analytics installation from months to minutes

  • How Tillster delivered 3X repurchase rates with a personalized loyalty campaign

Featured Customer Videos

  • How Rocket Built a Custom Solution for their Client's Needs with Twilio
  • How D2iQ measures and optimizes its support teams
  • How G-Loot used Segment to build its tech stack to adapt to any challenge

Additional Segment Information & Resources

Read Segment Reviews, Testimonials & Customer References from 179 real Segment customers.

Browse Segment Case Studies, Customer Success Stories, & Customer References from 129 businesses that use Segment.

Watch Segment Customer Videos to learn why 13 businesses chose Segment.