Segment

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Read 179 Segment reviews and testimonials from customers, explore 129 case studies and customer success stories, and watch 13 customer videos to see why companies chose Segment as their Customer Data Platforms

Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.

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Customer Rating Review Scorebased on 4590 reference ratings
4.8/5.0 (4590)
  • Market Leader 2025 2025
    Winter 2025Market LeaderCustomer Data Platforms

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Featured Testimonials

  • "We are very happy with how easy it is to work between all of our verticals and sites, with the help of Segment. Our teams are now working in the same way, moving in the same direction. I have no doubt that Segment has been the main driver of this transformation."

  • “We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our customers we can deliver downstream to them.”

  • "We are a small team, so we needed an easy-to-use solution, compatible with our existing ecosystem (e.g. Shopify and Klaviyo). And we needed an infrastructure that would allow us to scale without any technical debt in the future. From what I’ve seen, Twilio Segment is the best product on the market since it can evolve with you as your business grows. I can see us still using Twilio Segment 10 years down the line! It’s a tool that follows us as we build our business – we started with acquisition use cases, now we’re moving towards retention use cases and soon business intelligence!"

Featured Case Studies

  • How Parabol used Twilio Segment to provide investors with customer insights and analysis to raise funds

  • How Dialpad uses Twilio Segment to create personalized solutions and solve self-service onboarding challenges

  • How Glossier built a personal relationship with their customers across every touchpoint

Featured Customer Videos

Additional Segment Information & Resources

Read Segment Reviews, Testimonials & Customer References from 179 real Segment customers.

Browse Segment Case Studies, Customer Success Stories, & Customer References from 129 businesses that use Segment.

Watch Segment Customer Videos to learn why 13 businesses chose Segment.