Segment

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Read 160 Segment reviews and testimonials from customers, explore 118 case studies and customer success stories, and watch 11 customer videos to see why companies chose Segment as their Customer Data Platforms

Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.

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Customer Rating Review Scorebased on 4557 reference ratings
4.8/5.0 (4557)
  • Market Leader 2025 2025
    Winter 2025Market LeaderCustomer Data Platforms
    Press ReleaseReport

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Featured Testimonials

  • "With Segment Sources, we’re calculating cost per ticket and prioritizing feedback for the product team."

    Graham MurphyHead of Customer Operations

  • "Now that we’ve seen just what’s possible with Segment and Google Cloud (and how easy it is) the ways in which we can use our recommendation system are only up to our imagination."

    Thomas GarielProduct Manager

  • "Overall this should take about a day of work. You need to add a bit of time for data monitoring in the beginning, but then you are good to go. It is that easy."

    Axelle HeemsGrowth Operations
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Featured Case Studies

  • How VWO used product analytics to increase new feature adoption and reduce churn

    Rahul JainProduct Manager

  • How The Motley Fool uses Personas to optimize return on ad spend

    Nate WallingsfordHead of US Marketing Operations and Optimization

  • How Norrøna built a recommendation engine that increased conversions by 50%

    Thomas GarielProduct Manager
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Featured Customer Videos

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Additional Segment Information & Resources

Read Segment Reviews, Testimonials & Customer References from 160 real Segment customers.

Browse Segment Case Studies, Customer Success Stories, & Customer References from 118 businesses that use Segment.

Watch Segment Customer Videos to learn why 11 businesses chose Segment.

FeaturedCustomers has 1,880,918+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.