Segment

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Read 160 Segment reviews and testimonials from customers, explore 118 case studies and customer success stories, and watch 11 customer videos to see why companies chose Segment as their Customer Data Platforms

Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.

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Customer Rating Review Scorebased on 4526 reference ratings
4.8/5.0 (4526)
  • Market Leader 2025 2025
    Winter 2025Market LeaderCustomer Data Platforms

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Featured Testimonials

  • "With Segment Sources, we’re calculating cost per ticket and prioritizing feedback for the product team."

  • "Before Segment, I used to think that customer data platforms were vaporware."

  • “Segment has provided us with fast and easy access to high quality data. This is allowing us to develop our product based directly according to customer needs and to track and measure the performance of all our marketing activity. Plus we now have a way to integrate new tools at speed and this is having a massive impact on how we can engage customers on an ongoing basis.”

Featured Case Studies

  • Schnucks increased personalized campaigns 200% with Segment

  • How Parabol used Twilio Segment to provide investors with customer insights and analysis to raise funds

  • How FOX generates 376% more visitors with personalized content

Featured Customer Videos

Additional Segment Information & Resources

Read Segment Reviews, Testimonials & Customer References from 160 real Segment customers.

Browse Segment Case Studies, Customer Success Stories, & Customer References from 118 businesses that use Segment.

Watch Segment Customer Videos to learn why 11 businesses chose Segment.