Segment

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Read 160 Segment reviews and testimonials from customers, explore 118 case studies and customer success stories, and watch 11 customer videos to see why companies chose Segment as their Customer Data Platforms

Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.

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Customer Rating Review Scorebased on 4475 reference ratings
4.8/5.0 (4475)
  • Market Leader 2025 2025
    Winter 2025Market LeaderCustomer Data Platforms

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Featured Testimonials

  • "With Segment Sources, we’re calculating cost per ticket and prioritizing feedback for the product team."

  • "If Segment didn't exist, we would have to build it ourselves to reliably support the many business units under the Endeavor umbrella."

  • “We knew from day one that Twilio’s solutions were the most qualified because our developers had first-hand experience, knowledge, and success working with them in the past. Twilio’s Programmable Messaging, SendGrid Email API and Segment CDP scale perfectly with the growth of our business and checked off all the necessary boxes for Crypto.com. The decision to choose Twilio was straightforward and we have been thrilled with the results.”

Featured Case Studies

  • Rugs.com unified the customer journey to achieve 400% revenue growth with Segment

  • How Jersey Mike's drove 2x mobile app orders with personalized messages on users preferred channels

  • Reducing a 40% drag on your business how Houseparty experiments

Featured Customer Videos

Additional Segment Information & Resources

Read Segment Reviews, Testimonials & Customer References from 160 real Segment customers.

Browse Segment Case Studies, Customer Success Stories, & Customer References from 118 businesses that use Segment.

Watch Segment Customer Videos to learn why 11 businesses chose Segment.