Segment

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Read 160 Segment reviews and testimonials from customers, explore 118 case studies and customer success stories, and watch 11 customer videos to see why companies chose Segment as their Customer Data Platforms

Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.

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Customer Rating Review Scorebased on 4529 reference ratings
4.8/5.0 (4529)
  • Market Leader 2025 2025
    Winter 2025Market LeaderCustomer Data Platforms

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Featured Testimonials

  • “We knew that we couldn’t scale things on assumptions and intuition. We needed to be data-driven and let the data speak for us when it came time to manage stakeholders and make product decisions.”

  • "Without Segment, it would’ve taken months of time to setup, test and validate, then ongoing time for maintenance. Now, we can just enable a tool and focus on how we want to use those events."

  • "Segment helped save us from making several very costly errors."

Featured Case Studies

  • How Quartz Media is preparing to thrive in a world without 3rd-party cookies while respecting customer privacy

  • How Jumbo Interactive built a scalable customer data pipeline with Twilio Segment

  • How Typeform used Twilio Segment Protocols to enforce its overall data governance strategy and ensure trusted customer data across the business

Featured Customer Videos

Additional Segment Information & Resources

Read Segment Reviews, Testimonials & Customer References from 160 real Segment customers.

Browse Segment Case Studies, Customer Success Stories, & Customer References from 118 businesses that use Segment.

Watch Segment Customer Videos to learn why 11 businesses chose Segment.