Segment

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Read 160 Segment reviews and testimonials from customers, explore 118 case studies and customer success stories, and watch 11 customer videos to see why companies chose Segment as their Customer Data Platforms

Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.

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Customer Rating Review Scorebased on 4242 reference ratings
4.8/5.0 (4242)
  • Market Leader 2025 2025
    Winter 2025Market LeaderCustomer Data Platforms

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Featured Testimonials

  • “With Segment, you become free from your engineering team, allowing you to test tools without waiting for technical support. This freedom helps you play around with ideas when you please, driving innovation faster than ever before.”

  • "Twilio Segment is a vital part in helping us grow our business. From how we develop and optimize our product, to how we deliver engaging, personalized experiences to our community, we can now make decisions based on trusted, real-time insights."

  • "The biggest impact Segment has provided is improved efficiency. Once our data stack was in place, we were able to optimize marketing campaigns much faster. Something that used to take two and a half weeks of work can now be done in three days, without the need to tap Engineering."

Featured Case Studies

  • Reducing a 40% drag on your business how Houseparty experiments

  • How D2iQ measures and optimizes its support teams

  • How Rokfin uses Data Lakes to unlock new customer journey insights to power advanced dashboards

Featured Customer Videos

Additional Segment Information & Resources

Read Segment Reviews, Testimonials & Customer References from 160 real Segment customers.

Browse Segment Case Studies, Customer Success Stories, & Customer References from 118 businesses that use Segment.

Watch Segment Customer Videos to learn why 11 businesses chose Segment.