Segment

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Read 160 Segment reviews and testimonials from customers, explore 118 case studies and customer success stories, and watch 11 customer videos to see why companies chose Segment as their Customer Data Platforms

Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.

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Customer Rating Review Scorebased on 4376 reference ratings
4.8/5.0 (4376)
  • Market Leader 2025 2025
    Winter 2025Market LeaderCustomer Data Platforms

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Featured Testimonials

  • "Investors aren’t interested in linear growth. Segment helped us see hockey stick growth."

  • "When setting out, our general principle was to work with best-in-class tools right across the board. We didn’t want to deploy a second rate option and then have to change further down the line because we didn’t have the capabilities we needed. We could see from day one that Twilio Segment would enable us to create a world-class infrastructure for customer data and that the platform would support and accelerate rapid growth in the future."

  • “We use Segment as our CDP and the biggest thing it’s given us is flexibility. We have the flexibility to define what the ideal experience is for our customers. We’re able to focus on the most optimal journey and know that it will be possible; we know that any experience we want to deliver to our customers we can deliver downstream to them.”

Featured Case Studies

  • Product Hunt Uses Segment to Make Data-Driven Redesign Decisions

  • How D2iQ measures and optimizes its support teams

  • How Good Eggs uses Twilio Segment & Snowflake to boost operational efficiencies and improve shopper experience

Featured Customer Videos

Additional Segment Information & Resources

Read Segment Reviews, Testimonials & Customer References from 160 real Segment customers.

Browse Segment Case Studies, Customer Success Stories, & Customer References from 118 businesses that use Segment.

Watch Segment Customer Videos to learn why 11 businesses chose Segment.