Segment

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Read 160 Segment reviews and testimonials from customers, explore 118 case studies and customer success stories, and watch 11 customer videos to see why companies chose Segment as their Customer Data Platforms

Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.

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Customer Rating Review Scorebased on 4375 reference ratings
4.8/5.0 (4375)
  • Market Leader 2025 2025
    Winter 2025Market LeaderCustomer Data Platforms

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Featured Testimonials

  • “Segment has empowered our company to make decisions smarter and faster to give our customers the best experience possible. With constant experimentation, sophisticated customer data models, and journey mapping, we can deliver personalization at scale and across all channels.”

  • “With Segment, you become free from your engineering team, allowing you to test tools without waiting for technical support. This freedom helps you play around with ideas when you please, driving innovation faster than ever before.”

  • “Segment is much more of a self-service platform. Whereas before we were limited in how we could message or target prospects and members, we can now build and activate audiences almost immediately.”

Featured Case Studies

  • How Halp used Twilio Segment to improve user activation and engagement with a new onboarding flow

  • How UP Entertainment optimized email campaign engagement and decreased churn with Twilio Segment

  • How Shift increased marketing campaign performance and created long-term relationships with its customers with Twilio Segment and Iterable

Featured Customer Videos

Additional Segment Information & Resources

Read Segment Reviews, Testimonials & Customer References from 160 real Segment customers.

Browse Segment Case Studies, Customer Success Stories, & Customer References from 118 businesses that use Segment.

Watch Segment Customer Videos to learn why 11 businesses chose Segment.