“Instead of updating event tracking separately for destinations like Google Analytics or Mixpanel, Segment enabled us to do it in one place. This allowed us to really fine-tune our data definitions and make sure that there was alignment across all teams.”

“We have many cases where people are using different emails for those different purchases or accounts, which makes connecting that experience end to end very difficult.”

“Segment is a great facilitator. We can evaluate, and integrate, new tools in our tech stack without interrupting engineer's workflows.”

“Segment is the glue that holds our experimentation infrastructure together.”

“With Segment, you become free from your engineering team, allowing you to test tools without waiting for technical support. This freedom helps you play around with ideas when you please, driving innovation faster than ever before.”

“Segment proves its value with every new tool we onboard. With FullStory, for example, I didn’t have to rely on a team to set up an integration. I was able to get the platform up, running, and recording (custom events included) within minutes.”

“As long as the end result is the same and there are automated ways available, there’s no point going into the coding. Also, Visual Tagger eases out the page load times and code length. Visual Tagger gives me the flexibility to bypass the whole deployment process every time. That’s a …

“Segment was the perfect partner for us because they provided not only a data collection solution but also a really nice way to integrate with our other MarTech tools.”

“Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works.”

“We’re now confident it's the same data that we see in all our different tools. Segment is that single source of truth.”

“By bringing Segment and Looker into the same stack, we were able to improve attribution and reporting for our affiliate partners.”

“Using Segment and Looker contributes to our bottom line, and we are really happy with the end results.”

“This really created a feedback loop. Our cycle of technology drives a strategy. That strategy then drives operations that utilize events along with the data, so everything feeds back into the analysis and decision process and refines our models over time.”

“To launch a new integration with Segment, we just write it once, and it works.”

“Segment allowed our engineers to focus on optimizing our product and making a real impact for our customers.”