"We were a typical startup—we just didn’t have the resources to run the reports we desperately needed. Segment became that resource."

"We tested everything. No matter what experiments we launch to unify the iOS and Android app experiences, they always perform worse."

“Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.”

“Segment proves its value with every new tool we onboard. With FullStory, for example, I didn’t have to rely on a team to set up an integration. I was able to get the platform up, running, and recording (custom events included) within minutes.”

“As long as the end result is the same and there are automated ways available, there’s no point going into the coding. Also, Visual Tagger eases out the page load times and code length. Visual Tagger gives me the flexibility to bypass the whole deployment process every time. That’s a …

“Segment was the perfect partner for us because they provided not only a data collection solution but also a really nice way to integrate with our other MarTech tools.”

“Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works.”

“We’re now confident it's the same data that we see in all our different tools. Segment is that single source of truth.”

“By bringing Segment and Looker into the same stack, we were able to improve attribution and reporting for our affiliate partners.”

“Using Segment and Looker contributes to our bottom line, and we are really happy with the end results.”

“This really created a feedback loop. Our cycle of technology drives a strategy. That strategy then drives operations that utilize events along with the data, so everything feeds back into the analysis and decision process and refines our models over time.”

“To launch a new integration with Segment, we just write it once, and it works.”

“Segment allowed our engineers to focus on optimizing our product and making a real impact for our customers.”

“We have seen personalization increase our user signups by up to 98%. That’s double the users without spending an additional dollar on user acquisition.“

“Segment has allowed us to effortlessly set up and maintain an invaluable flow of A/B testing data. Their integration with Mutiny is already paying huge dividends by enabling us to monitor our users' end-to-end experience, and we're only just starting to scratch the surface on building and tracking a personalized …