161 Segment Testimonials

“Nearly six years after Pomelo started, we were still using virtually the same algorithm we built in-house. It ranked the products shown to customers based on overall page views and purchases by geo, delivering the same generic product recommendations to every customer in a given country.”

"When setting out, our general principle was to work with best-in-class tools right across the board. We didn’t want to deploy a second rate option and then have to change further down the line because we didn’t have the capabilities we needed. We could see from day one that Twilio Segment would enable us to create a world-class infrastructure for customer data and that the platform would support and accelerate rapid growth in the future."

“Segment allows us to easily stress test ideas in a fast and cost effective way. We can easily see if an idea has legs without embarking on a hugely complex and expensive experimentation initiative. And we can ensure that our product engineering teams are focusing on the innovation projects which are going to have the biggest impact on our customers and our business.”

"With Segment Sources, we’re calculating cost per ticket and prioritizing feedback for the product team."

“B2B tools take a lot of time to prove their utility. With Segment, we are able to see adoption ramping up in a very short timeframe. It’s a powerful way to keep everyone from developers to product management teams motivated.”

“Segment is the glue that holds our experimentation infrastructure together.”

“With Segment, you become free from your engineering team, allowing you to test tools without waiting for technical support. This freedom helps you play around with ideas when you please, driving innovation faster than ever before.”

“Segment proves its value with every new tool we onboard. With FullStory, for example, I didn’t have to rely on a team to set up an integration. I was able to get the platform up, running, and recording (custom events included) within minutes.”

“As long as the end result is the same and there are automated ways available, there’s no point going into the coding. Also, Visual Tagger eases out the page load times and code length. Visual Tagger gives me the flexibility to bypass the whole deployment process every time. That’s a great relief.”

“Segment was the perfect partner for us because they provided not only a data collection solution but also a really nice way to integrate with our other MarTech tools.”

“Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works.”

“We’re now confident it's the same data that we see in all our different tools. Segment is that single source of truth.”

“By bringing Segment and Looker into the same stack, we were able to improve attribution and reporting for our affiliate partners.”

“Using Segment and Looker contributes to our bottom line, and we are really happy with the end results.”

“This really created a feedback loop. Our cycle of technology drives a strategy. That strategy then drives operations that utilize events along with the data, so everything feeds back into the analysis and decision process and refines our models over time.”