160 Segment Testimonials

"We have a full and complete picture of the performance of our campaigns and our return on investment because we’re not limited by the reporting of any one platform."

“Segment makes it easy for our marketing team to try new products. When they decided to try Facebook advertising they logged in, flipped the switch, and deployed an advertising pixel deploy–no developer required.”

“With Twilio Segment Personas, we’ve witnessed a direct positive impact to our advertising revenue. Our data science team can now pass probability scores to Twilio Segment Personas for teams to create audience segments based on the buyer journey. These targeting audiences perform better and drive higher value on Google Ad Manager and direct deals with advertisers.”

“With Segment, you become free from your engineering team, allowing you to test tools without waiting for technical support. This freedom helps you play around with ideas when you please, driving innovation faster than ever before.”

“Segment proves its value with every new tool we onboard. With FullStory, for example, I didn’t have to rely on a team to set up an integration. I was able to get the platform up, running, and recording (custom events included) within minutes.”

“As long as the end result is the same and there are automated ways available, there’s no point going into the coding. Also, Visual Tagger eases out the page load times and code length. Visual Tagger gives me the flexibility to bypass the whole deployment process every time. That’s a great relief.”

“Segment was the perfect partner for us because they provided not only a data collection solution but also a really nice way to integrate with our other MarTech tools.”

“Segment helps us collect the data that is living throughout the process, and integrate it in the way we do work and the way our company culture works.”

“We’re now confident it's the same data that we see in all our different tools. Segment is that single source of truth.”

“By bringing Segment and Looker into the same stack, we were able to improve attribution and reporting for our affiliate partners.”

“Using Segment and Looker contributes to our bottom line, and we are really happy with the end results.”

“This really created a feedback loop. Our cycle of technology drives a strategy. That strategy then drives operations that utilize events along with the data, so everything feeds back into the analysis and decision process and refines our models over time.”

“To launch a new integration with Segment, we just write it once, and it works.”

“Segment allowed our engineers to focus on optimizing our product and making a real impact for our customers.”

“We have seen personalization increase our user signups by up to 98%. That’s double the users without spending an additional dollar on user acquisition.“