160 Segment Testimonials

"When we started building our new app, we needed a flexible analytics architecture that was easy to maintain. We didn’t want to spend a lot of time instrumenting tracking and individual SDKs for each analytics, product and marketing tool we needed to use. Instead, Segment takes care of all of our integrations for us."

"We were initially drawn to Segment by the large list of tools they could integrate for us, and then they hooked us with simplicity of their product—one API to connect all of our tools, a simple UI to turn them on and off, and incredibly helpful documentation. I’d recommend Segment to any organization that cares about analytics."

"Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop."

“Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.”

“We knew that we couldn’t scale things on assumptions and intuition. We needed to be data-driven and let the data speak for us when it came time to manage stakeholders and make product decisions.”

“The best part of using Segment for data collection is definitely that we fight with our product team and project managers a lot less. Adding or extending Segment tracking is easy and is instantly available for all downstream destinations. (thanks, Segment debugger!).”

“Segment helps businesses set up analytics the way it was meant to be—quantifying product-market fit, understanding customers, and trying new tools— all without redundant or time-consuming work."

"We were diligent about ensuring we were porting data to a centralized place in addition to making the data universally actionable for all teams. Sure, some of the event tracking we’re doing is for product engineering, but it’s actually also helpful for consumer marketing. It’s really important that we’re unbiased when it comes to powering teams with data."

"One of the things we realized was that adding all of these additional tools and features made it really difficult for us to maintain a tracking plan or unified data definitions across teams."

“For us, what’s most important about Segment are the integrations. Now we’re able to move beyond just basic emails to individualized journeys based on custom events.”

"Overall this should take about a day of work. You need to add a bit of time for data monitoring in the beginning, but then you are good to go. It is that easy."

"We tested everything. No matter what experiments we launch to unify the iOS and Android app experiences, they always perform worse."

"Segment’s Privacy Portal gives us the confidence to align our event data streams with our company’s data privacy and governance standards. With real-time visibility across our event streams, we are able to proactively respect our customers’ privacy."

"We were a typical startup—we just didn’t have the resources to run the reports we desperately needed. Segment became that resource."

"Investors aren’t interested in linear growth. Segment helped us see hockey stick growth."