160 Segment Testimonials

"Before Segment, we had a 15 person team, the Metrics team, that built out and maintained our own data pipeline to collect, extract, transform and load customer data from each product into Db2 Warehouse on Cloud."

“Nearly six years after Pomelo started, we were still using virtually the same algorithm we built in-house. It ranked the products shown to customers based on overall page views and purchases by geo, delivering the same generic product recommendations to every customer in a given country.”

“We now have a better understanding of our target market ‘outdoor enthusiasts' which enables us to sell more camping products and become the one-stop-shop for our customers’ RV needs.”

“Instead of updating event tracking separately for destinations like Google Analytics or Mixpanel, Segment enabled us to do it in one place. This allowed us to really fine-tune our data definitions and make sure that there was alignment across all teams.”

“Thanks to insights we uncovered with Segment data, we were able to significantly increase the number of developers who registered their apps on the Smartcar platform.”

“Segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.”

“We knew that we couldn’t scale things on assumptions and intuition. We needed to be data-driven and let the data speak for us when it came time to manage stakeholders and make product decisions.”

“The best part of using Segment for data collection is definitely that we fight with our product team and project managers a lot less. Adding or extending Segment tracking is easy and is instantly available for all downstream destinations. (thanks, Segment debugger!).”

“Segment helps businesses set up analytics the way it was meant to be—quantifying product-market fit, understanding customers, and trying new tools— all without redundant or time-consuming work."

"We were diligent about ensuring we were porting data to a centralized place in addition to making the data universally actionable for all teams. Sure, some of the event tracking we’re doing is for product engineering, but it’s actually also helpful for consumer marketing. It’s really important that we’re unbiased when it comes to powering teams with data."

"One of the things we realized was that adding all of these additional tools and features made it really difficult for us to maintain a tracking plan or unified data definitions across teams."

“For us, what’s most important about Segment are the integrations. Now we’re able to move beyond just basic emails to individualized journeys based on custom events.”

"Overall this should take about a day of work. You need to add a bit of time for data monitoring in the beginning, but then you are good to go. It is that easy."

"We tested everything. No matter what experiments we launch to unify the iOS and Android app experiences, they always perform worse."

"Segment’s Privacy Portal gives us the confidence to align our event data streams with our company’s data privacy and governance standards. With real-time visibility across our event streams, we are able to proactively respect our customers’ privacy."