160 Segment Testimonials

“With Twilio Segment Personas, we’ve witnessed a direct positive impact to our advertising revenue. Our data science team can now pass probability scores to Twilio Segment Personas for teams to create audience segments based on the buyer journey. These targeting audiences perform better and drive higher value on Google Ad Manager and direct deals with advertisers.”

"All in all, working with Twilio Segment has given us the chance to be proactive about data privacy changes. What could have been a mad scramble to get around the changes actually set us up for success by offering a better experience for our readers and advertisers."

“The machine learning team loads custom audiences and data science scores for consumer profiles into the Snowflake database. From Snowflake we leverage the Segment’s SQL traits to ingest that data into the segment user profile. Now, marketing, personalization and CRM teams can use Segment’s audience builder to create target audience groups and reach them through multiple marketing channels supported by Segment. This end to end automation has been quick and easy to accomplish with Segment and Snowflake and added instant value to our business.”

"Segment helps us track user activity in our website and application and easily manage where we route that data. With just one API call our data is clean, reliable and available where we need it."

"Segment for us is the beginning point for all of our event data and our behavioral data."

“With Zendesk, we’re measuring if support interactions increase orders, and with Sendgrid, we’re looking at the impact of our email campaigns on customer behavior.”

"The cost of the tool itself isn’t the issue; it’s the whole process of evaluating and implementing tools. Segment eliminates that for us."

"I saw the need for a beauty brand that speaks to its consumers directly, offering them a chance to engage beyond the traditional touch points of purchase, use and mass marketing. That’s what we’ve created with Glossier—a beauty brand that we want to be friends with."

"Based on anecdotal data, we had an idea that Into The Gloss was driving traffic to Glossier, but we were never really able to measure it. Worse, we didn’t have the data to know how to engage with our readers on Into The Gloss in a way that would encourage them to check out Glossier. Now that we have Cross-Domain Analytics, this information is easily accessible."

"We played around and built a couple of prototypes for our own data pipeline, but we quickly realized that it would take three engineers six months to stabilize a platform, and even then it would not be as feature-rich as Segment."

"Segment has been a pleasure to work with on both the product and the support side. Implementing it was easy and straightforward, and it has saved us a significant amount of engineering time and effort that we can now devote to leveraging our data to improve our product."

“With Personas, we’re able to test campaigns five times faster than before. We can define ‘persona’ in Segment and then push that to whichever platform we want to use.”

“Using Personas allows Curology to save money by excluding unnecessary audiences from the new user acquisition campaigns. By doing so, we’ve been able to decrease our ad spend by more than 10% and still see the same returns.”

“Having our entire marketing automation programming powered by Segment reduced campaign coordination time by 50%. Moreover, the personalized campaigns that we are able to run with Personas yield results that are 50% higher.”

“We're seeing conservatively a 10% increase in ad performance on Facebook using Personas.”