"We played around and built a couple of prototypes for our own data pipeline, but we quickly realized that it would take three engineers six months to stabilize a platform, and even then it would not be as feature-rich as Segment."

“Maintaining a data pipeline is usually very costly. With Segment, we can rely on a service that’s doing it perfectly with no need to manage the infrastructure ourselves.”

“Segment proved to us that our first-party data was more valuable than any third-party data – even third-party tracking cookies – could provide. We couldn’t believe the advertising results we witnessed by using in-house data models and Segment.”

"Segment helps us track user activity in our website and application and easily manage where we route that data. With just one API call our data is clean, reliable and available where we need it."

"Segment for us is the beginning point for all of our event data and our behavioral data."

“With Zendesk, we’re measuring if support interactions increase orders, and with Sendgrid, we’re looking at the impact of our email campaigns on customer behavior.”

"The cost of the tool itself isn’t the issue; it’s the whole process of evaluating and implementing tools. Segment eliminates that for us."

"I saw the need for a beauty brand that speaks to its consumers directly, offering them a chance to engage beyond the traditional touch points of purchase, use and mass marketing. That’s what we’ve created with Glossier—a beauty brand that we want to be friends with."

"Based on anecdotal data, we had an idea that Into The Gloss was driving traffic to Glossier, but we were never really able to measure it. Worse, we didn’t have the data to know how to engage with our readers on Into The Gloss in a way that would encourage …

"Segment has been a pleasure to work with on both the product and the support side. Implementing it was easy and straightforward, and it has saved us a significant amount of engineering time and effort that we can now devote to leveraging our data to improve our product."

“With Personas, we’re able to test campaigns five times faster than before. We can define ‘persona’ in Segment and then push that to whichever platform we want to use.”

“Using Personas allows Curology to save money by excluding unnecessary audiences from the new user acquisition campaigns. By doing so, we’ve been able to decrease our ad spend by more than 10% and still see the same returns.”

“Having our entire marketing automation programming powered by Segment reduced campaign coordination time by 50%. Moreover, the personalized campaigns that we are able to run with Personas yield results that are 50% higher.”

“We're seeing conservatively a 10% increase in ad performance on Facebook using Personas.”

“I can create audiences of our best customers easily with Personas. I just pick the purchase event, go to properties, and create audiences based on the amount paid. This is much faster than building unique queries in our database and manually uploading them to our ad platforms.”