179 Segment Testimonials

"Segment is a central piece of data infrastructure that can grow with us. We have the ability to continually innovate at an accelerated pace with this rich, real-time data at our fingertips. Segment enables us to service and connect with our customers better than ever before.”

“We have seen personalization increase our user signups by up to 98%. That’s double the users without spending an additional dollar on user acquisition.“

"Segment is the bedrock of the marketing technologies that allow us to be better, faster, stronger, and do more than we’d normally be able to do."

"Segment for us is the beginning point for all of our event data and our behavioral data."

“With Zendesk, we’re measuring if support interactions increase orders, and with Sendgrid, we’re looking at the impact of our email campaigns on customer behavior.”

"The cost of the tool itself isn’t the issue; it’s the whole process of evaluating and implementing tools. Segment eliminates that for us."

"I saw the need for a beauty brand that speaks to its consumers directly, offering them a chance to engage beyond the traditional touch points of purchase, use and mass marketing. That’s what we’ve created with Glossier—a beauty brand that we want to be friends with."

"Based on anecdotal data, we had an idea that Into The Gloss was driving traffic to Glossier, but we were never really able to measure it. Worse, we didn’t have the data to know how to engage with our readers on Into The Gloss in a way that would encourage them to check out Glossier. Now that we have Cross-Domain Analytics, this information is easily accessible."

"We played around and built a couple of prototypes for our own data pipeline, but we quickly realized that it would take three engineers six months to stabilize a platform, and even then it would not be as feature-rich as Segment."

"Segment has been a pleasure to work with on both the product and the support side. Implementing it was easy and straightforward, and it has saved us a significant amount of engineering time and effort that we can now devote to leveraging our data to improve our product."

“With Personas, we’re able to test campaigns five times faster than before. We can define ‘persona’ in Segment and then push that to whichever platform we want to use.”

“Using Personas allows Curology to save money by excluding unnecessary audiences from the new user acquisition campaigns. By doing so, we’ve been able to decrease our ad spend by more than 10% and still see the same returns.”

“Having our entire marketing automation programming powered by Segment reduced campaign coordination time by 50%. Moreover, the personalized campaigns that we are able to run with Personas yield results that are 50% higher.”

“We're seeing conservatively a 10% increase in ad performance on Facebook using Personas.”

“I can create audiences of our best customers easily with Personas. I just pick the purchase event, go to properties, and create audiences based on the amount paid. This is much faster than building unique queries in our database and manually uploading them to our ad platforms.”