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“The redesign of our homepage by RedEye was quite a drastic one, that clearly addressed the results we had seen from our recent user experience research. The movement of the registration form was a very successful one and we are thrilled with results the new design has generated and continues to deliver.”
"The exponential growth of Travelodge’s CRM programme in the past couple of years has been credited to the sophisticated technology of RedEye’s Contour platform coupled with the skill, creativity and experience of their team. The pre-stay email is one of many testaments to that and keeps us on track to offering all of our customers a super personalised end-to-end customer journey. The impressive traditional KPI’s aside, it has been great to see the large volume of positive customer feedback. Just little bits of key information - weather, parking and maps, delivered at the right time, added significant value to the customer’s experience and help reinforce our brand commitment to being the UK’s favourite hotel for value. Incremental uplift to the business has been forecast at over £1m based on a 10% retained control group."
Marketo, an Adobe Company, provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing’s contribution to revenue growth.
SAP Emarsys Customer Engagement is the only omnichannel marketing platform built to accelerate business outcomes. Their software enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue. Their AI-enabled marketing platform offers an intuitive, easy-to-use solution for marketers, enabling companies to scale marketing decisions and actions far beyond human capabilities.
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.
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