SAP Emarsys Customer Engagement is the only omnichannel marketing platform built to accelerate business outcomes.
Their software enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue. Their AI-enabled marketing platform offers an intuitive, easy-to-use solution for marketers, enabling companies to scale marketing decisions and actions far beyond human capabilities.
“We wanted to deliver value in real time. So when our customers show interest in a product and they have a need, we’re there with the right message in the right channel. And we also wanted to deliver more tailored product recommendations based on what we knew about our consumer.”
“We knew that we could do so much more with our existing customer data, but the question was how. Using a one size fits all strategy didn’t resonate with our customers, and trying to personalize content manually was affecting productivity.”
"In the end, we compared three other vendors to Emarsys and for me, Emarsys was very personalized compared to the others, which had a much more generic approach to loyalty."
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