Emarsys

“Our goal is to connect with our guest in a more personalized manner. Emarsys enables us to execute highly effective, automated marketing campaigns in order to achieve this goal. Thanks to Smart Insight, we are able to intelligently and strategically communicate with our customer base.”

“The level of segmentation and tools available to us on the previous systems we used were nowhere near as extensive, we’d still be targeting the wrong people with the wrong types of emails. We’ve found that relevance has been key for us; Emarsys has helped us segment down, even if it involves sending fewer emails to fewer people, we’re still getting better response rates, better open rates, better click-through rates and ultimately, more revenue.”

“Programs that automatically target defecting and inactive customers are very important to our business, and we immediately saw signifi cant improvements. We also now know who our loyal customers are, and can easily reward them at each point of their journey.”