SAP Emarsys Customer Engagement is the only omnichannel marketing platform built to accelerate business outcomes.
Their software enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue. Their AI-enabled marketing platform offers an intuitive, easy-to-use solution for marketers, enabling companies to scale marketing decisions and actions far beyond human capabilities.
"At the end of the day, we want to personalize the whole product experience. Eventually, no two people who enter [our] bubble should have the exact same experience if they use the product differently [and] we’re working to have personalized recommendations at all times. [in the future, things will become] much more diverse… real-time personalization will get much more interesting for us in the future."
"We needed to understand customer behavior and the lifecycle stages they were in. We needed to utilize data to drive decisions and priorities instead of going off a gut feeling. And we needed to migrate to a platform that would automate this for us.”
“Engaging millions of global fans with different needs is no small task. To succeed, we must communicate with each fan on a 1:1 level, delivering personalized content that aligns with their unique wants.”
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