Emarsys

"With Emarsys, we are creating personal 1-to-1 experiences for our 1.5 million customers globally. We have automated 500 unique journeys, which resulted in 70% retention."

"We were able to analyze the data we had, bring it together in one place so it’s no longer siloed, [and then] make use of all the technology that Emarsys has in terms of recommendations."

"We worked very closely with Emarsys to build all of our templates and build the logic that meant we could do that at scale. Because now, a lot of what we do happens in the background. So we know, for instance, when we send an email, the logic is built, so the subject line will always appear in the right language for that customer. Any product that we feature will feature the right currency for that customer based on where they are. The header and footer will be correct. Any promotions we run will be shown correctly for where that customer is and we can use block targeting to really focus the content to make sure everyone’s seeing the right thing. And that essentially means we only need to build every campaign once.”