“Customer engagement hinged on overcoming several key challenges. The number one was that we lacked a clear data strategy based on customer insights.”

“We were fairly basic in the CRM world until we started working with Emarsys. We were immediately able to utilize data to help us identify different personas. This allowed us to reach different types of fans in the different ways that we know that they are wanting us to connect …

“Customer confidence is one of the key pillars of every successful business. We show reciprocity to the customers willing to share their zero-party data by delivering a more tailored and relevant experience.”

“The implementation of Emarsys Predict was a clear success. The process was quick, smooth and easy. The support we received was outstanding and reinforced by the comprehensive documentation.”

“Emarsys helped us to build and progressively optimize a strategy centered around our customer journey that not only resulted in a huge improvement in all of our CRM KPI’s, but also clearly quantifiable revenue gains.”

"Emarsys technology enabled us to monitor our customers’ buying lifecycle, find ways to reengage with our customers and recapture our lost revenue opportunities."

“Our goal is to connect with our guest in a more personalized manner. Emarsys enables us to execute highly effective, automated marketing campaigns in order to achieve this goal. Thanks to Smart Insight, we are able to intelligently and strategically communicate with our customer base.”

"We've used Emarsys to focus on particular product category groups and really understand the active segments, so we're making the right marketing efforts for those customers."

“The level of segmentation and tools available to us on the previous systems we used were nowhere near as extensive, we’d still be targeting the wrong people with the wrong types of emails. We’ve found that relevance has been key for us; Emarsys has helped us segment down, even if …

"It’s so much easier to convert customers once you know how to give them what they want, when they want it. I couldn’t believe how many opportunities I was missing out on."

"Emarsys have delivered results. Those results have been quantifiable in hard cash and money through the door."

"We are really satisfied with the interface, the system and the support we received from the team. Not only do we get reliable technical support but we get sound strategic consultancy too."

"Our campaigns clearly focus on the data that we receive from our customers."

"We’re so happy with our marketing set up now, it’s so easy to do and you can enjoy watching the results come in! Set the goal > Set up the program > Define the audience > Select launch date & Go."

“We knew that we could do so much more with our existing customer data, but the question was how. Using a one size fits all strategy didn’t resonate with our customers, and trying to personalize content manually was affecting productivity.”