"We needed to understand customer behavior and the lifecycle stages they were in. We needed to utilize data to drive decisions and priorities instead of going off a gut feeling. And we needed to migrate to a platform that would automate this for us.”

"We used the recommendation engine of Emarsys. It's highly personalized based on the clicking or buying behavior of the customers. And when the customer [receives] this mailing, we will see the products [they] viewed in the shop."

"Being able to implement these customer experiences really comes down to the foundations we had in place with a unified e-commerce solution, and its ability to execute marketing automation across all touchpoints. It’s about bringing the recommendations in-store so we can create sticky retail experiences post-visit. It’s about providing upsell …

“The general mission is to personalize the dialog for every customer, and this has been made possible for us with Emarsys. The automation programs, the personalization features, the conditional targeting, etc. — this is all very good. What I wish is to continue the implementation of machine learning into the …

“Emarsys paid for itself quickly, and the software has continued to provide great ROI. Email is always going to do that, but in general, the return on the Emarsys solution compared to our previous platform is impressive.”

"One thing that really turned us off from our former ESP was it just always felt like a sales call. We had a relationship manager and an account manager, and there was a team of 10 people on our account, but they had a lot of turnover, and they forgot …

“The needs of our customers have changed, as have their preferred channels of communication. With this in mind, we knew our engagement strategy had to evolve. Emarsys has enabled us to increase our customers’ lifetime value by focusing on retention through improved engagement.”

“The biggest benefit has been having a single platform for all communication needs and the opportunity to use the same platform to support revenue growth throughout our marketing strategy — acquisition, conversion optimization, and retention.”

“I thought Emarsys would be a great solution for us. The AI element was attractive, and the personalization capabilities were a big deal.”

“I think of all the email service providers and marketing automation technologies I’ve ever used, I have learned the most with Emarsys about different ways to approach the same issues, and, with you guys, that has revolutionized the way I work because I’m able to come up with answers quickly.”

“Personalisation really works. We love Emarsys’ integrated approach between email marketing and on-site recommendations.”

“We are particularly proud that we could utilize our database and run campaigns on local sports moments, for example, the Hong Kong Marathon — this contributed a significant portion of revenue. We are looking to create and expand our customer unified profiles by bringing all our sources into the Emarsys …

“City Beach integrated Emarsys and hasn’t looked back. With a 100% increase in revenue from key channels, improved speed to market, deeper customer insights, and all with a decreased cost base, Emarsys is now the marketing team’s ROI engine and one that’s clearly designed and turned for modern communications.”

“The results were even better than we thought they would be. The Email Recommender has dramatically shortened the time it takes to create email campaigns. We now have several automated programs running, and we can still send ad-hoc campaigns without a hassle.”

"Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web interactions, call center [touchpoints], and in-store. but what about …