“Customer engagement hinged on overcoming several key challenges. The number one was that we lacked a clear data strategy based on customer insights.”

"We use product affinity reporting and share it with our laboratory partners. It allows us to direct them more effectively in the strategies we are rolling out. We also use lifecycle analytics to better understand our audience and design our loyalty program. Emarsys will be utilized for our loyalty project …

“If a computer can do something that can save time for a marketing team, enabling more creative energy to be focused on strategy and things the team feels passionate about, then every company should want to do that."

“Emarsys paid for itself quickly, and the software has continued to provide great ROI. Email is always going to do that, but in general, the return on the Emarsys solution compared to our previous platform is impressive.”

"One thing that really turned us off from our former ESP was it just always felt like a sales call. We had a relationship manager and an account manager, and there was a team of 10 people on our account, but they had a lot of turnover, and they forgot …

“The needs of our customers have changed, as have their preferred channels of communication. With this in mind, we knew our engagement strategy had to evolve. Emarsys has enabled us to increase our customers’ lifetime value by focusing on retention through improved engagement.”

“The biggest benefit has been having a single platform for all communication needs and the opportunity to use the same platform to support revenue growth throughout our marketing strategy — acquisition, conversion optimization, and retention.”

“I thought Emarsys would be a great solution for us. The AI element was attractive, and the personalization capabilities were a big deal.”

“I think of all the email service providers and marketing automation technologies I’ve ever used, I have learned the most with Emarsys about different ways to approach the same issues, and, with you guys, that has revolutionized the way I work because I’m able to come up with answers quickly.”

“Personalisation really works. We love Emarsys’ integrated approach between email marketing and on-site recommendations.”

“We are particularly proud that we could utilize our database and run campaigns on local sports moments, for example, the Hong Kong Marathon — this contributed a significant portion of revenue. We are looking to create and expand our customer unified profiles by bringing all our sources into the Emarsys …

“City Beach integrated Emarsys and hasn’t looked back. With a 100% increase in revenue from key channels, improved speed to market, deeper customer insights, and all with a decreased cost base, Emarsys is now the marketing team’s ROI engine and one that’s clearly designed and turned for modern communications.”

“The results were even better than we thought they would be. The Email Recommender has dramatically shortened the time it takes to create email campaigns. We now have several automated programs running, and we can still send ad-hoc campaigns without a hassle.”

"Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web interactions, call center [touchpoints], and in-store. but what about …

"Salling Group used their offline purchase data to drive online sales, by using automated audiences when running omnichannel campaigns. This resulted in 25% revenue growth within 5 weeks."