"In the end, we compared three other vendors to Emarsys and for me, Emarsys was very personalized compared to the others, which had a much more generic approach to loyalty."
"We wanted a single marketing solution that could scale up with our business. Emarsys helped us join the dots across an increasingly complex customer journey with touchpoints from stores to website to customer service interactions. Implementing AI was a perfect fit for our retention and reactivation activities. AI was able to predict where people were churning or defecting at a 1:1 level, and this allowed us to send campaigns based on customer’s individual life cycle."
"With Emarsys, we have been able to address business challenges within our organization by gaining deeper insights on our customers. We are excited to take this journey together and be part of this solution, which will help mobile businesses win in this highly competitive sector. As a result of these insights and new capabilities, we now serve our community through a mobile-first approach by delivering millions of personalized messages every day — all within a single platform."
“The general mission is to personalize the dialog for every customer, and this has been made possible for us with Emarsys. The automation programs, the personalization features, the conditional targeting, etc. — this is all very good. What I wish is to continue the implementation of machine learning into the system.”
“Emarsys paid for itself quickly, and the software has continued to provide great ROI. Email is always going to do that, but in general, the return on the Emarsys solution compared to our previous platform is impressive.”
"One thing that really turned us off from our former ESP was it just always felt like a sales call. We had a relationship manager and an account manager, and there was a team of 10 people on our account, but they had a lot of turnover, and they forgot whether we were a partner of theirs or not. They didn‘t even check in very often, and when they did, they were always trying to sell us something.”
“The needs of our customers have changed, as have their preferred channels of communication. With this in mind, we knew our engagement strategy had to evolve. Emarsys has enabled us to increase our customers’ lifetime value by focusing on retention through improved engagement.”
“The biggest benefit has been having a single platform for all communication needs and the opportunity to use the same platform to support revenue growth throughout our marketing strategy — acquisition, conversion optimization, and retention.”
“I thought Emarsys would be a great solution for us. The AI element was attractive, and the personalization capabilities were a big deal.”
“I think of all the email service providers and marketing automation technologies I’ve ever used, I have learned the most with Emarsys about different ways to approach the same issues, and, with you guys, that has revolutionized the way I work because I’m able to come up with answers quickly.”
“Personalisation really works. We love Emarsys’ integrated approach between email marketing and on-site recommendations.”
“We are particularly proud that we could utilize our database and run campaigns on local sports moments, for example, the Hong Kong Marathon — this contributed a significant portion of revenue. We are looking to create and expand our customer unified profiles by bringing all our sources into the Emarsys platform.”
“City Beach integrated Emarsys and hasn’t looked back. With a 100% increase in revenue from key channels, improved speed to market, deeper customer insights, and all with a decreased cost base, Emarsys is now the marketing team’s ROI engine and one that’s clearly designed and turned for modern communications.”
“The results were even better than we thought they would be. The Email Recommender has dramatically shortened the time it takes to create email campaigns. We now have several automated programs running, and we can still send ad-hoc campaigns without a hassle.”
"Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web interactions, call center [touchpoints], and in-store. but what about what the customer’s saying? How do you bring that back into your database and leverage that data to then close the loop."