"Smart Insight has helped us to highlight the different personas in our database, as well as their product affinities. The information allowed us to build better campaigns, which has in turn improved our long-term engagement rates."
“Emarsys paid for itself quickly, and the software has continued to provide great ROI. Email is always going to do that, but in general, the return on the Emarsys solution compared to our previous platform is impressive.”
"It’s so much easier to convert customers once you know how to give them what they want, when they want it. I couldn’t believe how many opportunities I was missing out on."
“The needs of our customers have changed, as have their preferred channels of communication. With this in mind, we knew our engagement strategy had to evolve. Emarsys has enabled us to increase our customers’ lifetime value by focusing on retention through improved engagement.”
“The biggest benefit has been having a single platform for all communication needs and the opportunity to use the same platform to support revenue growth throughout our marketing strategy — acquisition, conversion optimization, and retention.”
“I thought Emarsys would be a great solution for us. The AI element was attractive, and the personalization capabilities were a big deal.”
“I think of all the email service providers and marketing automation technologies I’ve ever used, I have learned the most with Emarsys about different ways to approach the same issues, and, with you guys, that has revolutionized the way I work because I’m able to come up with answers quickly.”
“Personalisation really works. We love Emarsys’ integrated approach between email marketing and on-site recommendations.”
“We are particularly proud that we could utilize our database and run campaigns on local sports moments, for example, the Hong Kong Marathon — this contributed a significant portion of revenue. We are looking to create and expand our customer unified profiles by bringing all our sources into the Emarsys platform.”
“City Beach integrated Emarsys and hasn’t looked back. With a 100% increase in revenue from key channels, improved speed to market, deeper customer insights, and all with a decreased cost base, Emarsys is now the marketing team’s ROI engine and one that’s clearly designed and turned for modern communications.”
“The results were even better than we thought they would be. The Email Recommender has dramatically shortened the time it takes to create email campaigns. We now have several automated programs running, and we can still send ad-hoc campaigns without a hassle.”
"Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web interactions, call center [touchpoints], and in-store. but what about what the customer’s saying? How do you bring that back into your database and leverage that data to then close the loop."
"Salling Group used their offline purchase data to drive online sales, by using automated audiences when running omnichannel campaigns. This resulted in 25% revenue growth within 5 weeks."
“Visual Content Editor provides superior user experience and great usability. Small changes can be done really quickly.”
"There were lots of manual processes in our email marketing. We had no possible way to react immediately to changes in the market and launch new types of campaigns. It took us too long to act."