85 Emarsys Testimonials

“The implementation of Emarsys Predict was a clear success. The process was quick, smooth and easy. The support we received was outstanding and reinforced by the comprehensive documentation.”

"We've used Emarsys to focus on particular product category groups and really understand the active segments, so we're making the right marketing efforts for those customers."

"We wanted a single marketing solution that could scale up with our business. Emarsys helped us join the dots across an increasingly complex customer journey with touchpoints from stores to website to customer service interactions. Implementing AI was a perfect fit for our retention and reactivation activities. AI was able to predict where people were churning or defecting at a 1:1 level, and this allowed us to send campaigns based on customer’s individual life cycle."

"There were lots of manual processes in our email marketing. We had no possible way to react immediately to changes in the market and launch new types of campaigns. It took us too long to act."

"We worked very closely with Emarsys to build all of our templates and build the logic that meant we could do that at scale. Because now, a lot of what we do happens in the background. So we know, for instance, when we send an email, the logic is built, so the subject line will always appear in the right language for that customer. Any product that we feature will feature the right currency for that customer based on where they are. The header and footer will be correct. Any promotions we run will be shown correctly for where that customer is and we can use block targeting to really focus the content to make sure everyone’s seeing the right thing. And that essentially means we only need to build every campaign once.”

"Our strategy at Pizza Hut is all about being relevant, easy and distinctive. We’re driven not only by delivering a functionally frictionless experience but also by building meaningful relationships with our customers. Delivering customers the right message at the right time via the right channel is paramount to that goal. Using data and personalization, Emarsys enables us to keep our customers at the heart of everything we do, powering vital lifecycle and loyalty campaigns that drive conversions, retention, and relevancy. We look forward to continuing to scale these programs through the Emarsys platform to deliver better experiences to our customers.”

"Emarsys allows us to build all of our templates and logic for different campaigns, which increases the effectiveness of the strategies we are rolling out. We can also use the Strategic Dashboard to inspire designs for our loyalty program as well as analytics from Customer Lifecycle to understand more about our customers. We are now able to run several automated targeted programs and send many ad-hoc campaigns without a hassle. We are looking forward to building more campaigns and generating more revenue through the Emarsys platform."

"Emarsys differentiated itself because it was one tool that did everything: the truly integrated omnichannel aspect, the marketing automation, and its advanced capabilities in terms of reporting. Email, SMS, Push… everything communicates well and easily. It was facilitated by the user- friendly approach of the solution. Additionally, we needed an open and scalable solution that could partner with our internal ecosystem, which the platform could easily integrate into."

"At the end of the day, we want to personalize the whole product experience. Eventually, no two people who enter [our] bubble should have the exact same experience if they use the product differently [and] we’re working to have personalized recommendations at all times. [in the future, things will become] much more diverse… real-time personalization will get much more interesting for us in the future."

"Emarsys has been a trusted long-term partner with us. With its strategy and powerful solutions, we have successfully built a meaningful relationship with athletes* and continually strive for our goal to make sport a daily habit.”

"We use product affinity reporting and share it with our laboratory partners. It allows us to direct them more effectively in the strategies we are rolling out. We also use lifecycle analytics to better understand our audience and design our loyalty program. Emarsys will be utilized for our loyalty project in particular.”

"We have great support from Emarsys. Our contacts are very present and available, and helped me define with precision my CRM objectives and roadmap for the year. That’s a level of support I have never had with the previous vendors I worked with."

"Thanks to its ergonomic solutions and user-friendly approach, we have seen precious gains in time and can communicate at 360° globally. For example, we can easily integrate digital communications and responsive emails. The Emarsys platform makes our life easier, which wasn’t the case with our previous vendors."

"Being able to implement these customer experiences really comes down to the foundations we had in place with a unified e-commerce solution, and its ability to execute marketing automation across all touchpoints. It’s about bringing the recommendations in-store so we can create sticky retail experiences post-visit. It’s about providing upsell opportunities with the AI recommendations for click and collect and within our styling sessions to make sure that we have a curated product range ready for the customers. And it’s our key partners that enable this."

"After the initial implementation phase, we were quickly able to implement automated journeys targeting customers at different stages of their journey with us. Setting up and testing multichannel tactics was easy, and being able to identify which ones are most critical based on our data and benchmarks allowed us to prioritise and focus resources on areas with the most significant revenue potential.”