85 Emarsys Testimonials

“Our goal is to connect with our guest in a more personalized manner. Emarsys enables us to execute highly effective, automated marketing campaigns in order to achieve this goal. Thanks to Smart Insight, we are able to intelligently and strategically communicate with our customer base.”

"In return, our customers know that they’re going to get a timely, sensitive email with the targeted information that they’re waiting for. This has been particularly instrumental in really coveted product launches.“

“It was life-changing for our team. Now, we’ve expanded significantly and handled a multitude of requests from global customers.”

"With Emarsys, it’s much easier, because we see the results in a day or two, and we can decide more quickly, and we can analyze the data more quickly. And actually, what we are doing now that we’re using Emarsys as a secondary analysis system, and we are putting the data next to our sales data, we now see the correlation in parallel, like in daily business. So it’s very helpful for making quick decisions, and also a very quick improvement, even in a campaign or during a campaign, which we launched."

"One metric we’re always looking at very closely is the average order value. It’s just a very important metric for us. For example, we see an uplift of more than 40% for VIP customers, which is amazing."

"Emarsys really helps a smaller team [by] making the data accessible to where we can go in and find it easily, but then also making it where we can dig down as deep as [we] want to go. So it's a black hole in the best way."

"I think relevancy is a big key, and [so is] using the tools that we have [at] our disposal within Emarsys. So again, we keep touching on segmentation and automation, but there's a wealth of that [technology] which automates the progress and promotion of 'test and learn'."

"We were able to analyze the data we had, bring it together in one place so it’s no longer siloed, [and then] make use of all the technology that Emarsys has in terms of recommendations."

"We needed to understand customer behavior and the lifecycle stages they were in. We needed to utilize data to drive decisions and priorities instead of going off a gut feeling. And we needed to migrate to a platform that would automate this for us.”

"Test, test, test. I can't emphasize it enough. I think that's one thing I love about what we're doing at the company right now is that [for] everything we do, we're running tests. We're seeing the impacts."

"We used the recommendation engine of Emarsys. It's highly personalized based on the clicking or buying behavior of the customers. And when the customer [receives] this mailing, we will see the products [they] viewed in the shop."

"We connected Zendesk with Emarsys in the hope that it would give our Customer Care team better visibility and insight of the customers reaching out. It did just that. Our Customer Care agents are now able to quickly pull up a customer’s profile without the need to reach out to the CRM team. This allows them to see on a granular level their last communication, last product/s bought, and even products to upsell based on Emarsys Predict. This visibility has improved our Care Teams’ responses, and is another action towards being truly omnichannel!”

“We had a few major goals in mind to launch the City Beach Rewards program, first being increasing our average order value per customer and purchase frequency. It was a natural next step in our customer engagement strategy so that we are touching on all parts of the customer journey turning them into advocates of the brand across our broad range of demographics.”

“Keeping the engagement of our online and in store customers is on the top of our priorities, and the City Beach Rewards loyalty program is an important tool that could not only help us maintain but also grow this. We wanted a solution that could easily be integrated within the Emarsys platform and connect the overall customer experience from digital to in-store. Since launch, we’ve seen exponential engagement and have converted about 50% of our database to our rewards customer.”

“We were fairly basic in the CRM world until we started working with Emarsys. We were immediately able to utilize data to help us identify different personas. This allowed us to reach different types of fans in the different ways that we know that they are wanting us to connect with them.”