“Emarsys gave us a more systematic and efficient way to segment and send out more one-to-one messaging. It’s a fairly easy integration, and we are actually seeing how it has created a positive return on our investment in the partnership and the cost of the tools that Emarsys has provided …

“We wanted to deliver value in real time. So when our customers show interest in a product and they have a need, we’re there with the right message in the right channel. And we also wanted to deliver more tailored product recommendations based on what we knew about our consumer.”

“The general mission is to personalize the dialog for every customer, and this has been made possible for us with Emarsys. The automation programs, the personalization features, the conditional targeting, etc. — this is all very good. What I wish is to continue the implementation of machine learning into the …

“We were fairly basic in the CRM world until we started working with Emarsys. We were immediately able to utilize data to help us identify different personas. This allowed us to reach different types of fans in the different ways that we know that they are wanting us to connect …

“Emarsys has been a valuable partner in strengthening customer relationships. Their platform empowered us to create personalized campaigns, driving engagement and loyalty. The platform’s interface and tactics capabilities facilitated launching campaigns and making decisions. We appreciate Emarsys’ technology and expertise, and recommend their platform for elevated marketing efforts.”

“Engaging millions of global fans with different needs is no small task. To succeed, we must communicate with each fan on a 1:1 level, delivering personalized content that aligns with their unique wants.”

"Connecting with fans directly and personally has always been crucial for FC Bayern. With digitalization, it's more important than ever. That's why we need the right software solution. SAP Emarsys is that solution."

“Ensuring that they feel valued from the get-go and ensuring that you can better personalize the welcome journey to capture all their needs is a very hard task, easier said than done. We were able to personalize the welcome journey in such a way that the customers found it insightful …

“We didn‘t want to jump down to a super basic in-house tool that barely had the capabilities that we wanted long-term. We needed to see what else was out there that would give us more of that good midpoint solution. At the same time, we still wanted those really cool …

“Customer engagement hinged on overcoming several key challenges. The number one was that we lacked a clear data strategy based on customer insights.”

“We are just at the very beginning of what is possible and there is so much more to explore. Focusing even more on loyalty and all the programs connected to it will be the next important step for us.”

“At Beauty Pie, we are all about being customer obsessed. Nothing is worse than having a poor product experience and then being prompted a few months later to rebuy said product. That is why as part of the optimization, we are looking to overlay Bazaarvoice review data to elevate that …

“Customer confidence is one of the key pillars of every successful business. We show reciprocity to the customers willing to share their zero-party data by delivering a more tailored and relevant experience.”