"Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web interactions, call center [touchpoints], and in-store. but what about …

“The implementation of Emarsys Predict was a clear success. The process was quick, smooth and easy. The support we received was outstanding and reinforced by the comprehensive documentation.”

"We've used Emarsys to focus on particular product category groups and really understand the active segments, so we're making the right marketing efforts for those customers."

“Emarsys has been a valuable partner in strengthening customer relationships. Their platform empowered us to create personalized campaigns, driving engagement and loyalty. The platform’s interface and tactics capabilities facilitated launching campaigns and making decisions. We appreciate Emarsys’ technology and expertise, and recommend their platform for elevated marketing efforts.”

“Engaging millions of global fans with different needs is no small task. To succeed, we must communicate with each fan on a 1:1 level, delivering personalized content that aligns with their unique wants.”

"Connecting with fans directly and personally has always been crucial for FC Bayern. With digitalization, it's more important than ever. That's why we need the right software solution. SAP Emarsys is that solution."

“We wanted to deliver value in real time. So when our customers show interest in a product and they have a need, we’re there with the right message in the right channel. And we also wanted to deliver more tailored product recommendations based on what we knew about our consumer.”

“Ensuring that they feel valued from the get-go and ensuring that you can better personalize the welcome journey to capture all their needs is a very hard task, easier said than done. We were able to personalize the welcome journey in such a way that the customers found it insightful …

“We didn‘t want to jump down to a super basic in-house tool that barely had the capabilities that we wanted long-term. We needed to see what else was out there that would give us more of that good midpoint solution. At the same time, we still wanted those really cool …

“Customer engagement hinged on overcoming several key challenges. The number one was that we lacked a clear data strategy based on customer insights.”

“We are just at the very beginning of what is possible and there is so much more to explore. Focusing even more on loyalty and all the programs connected to it will be the next important step for us.”

“At Beauty Pie, we are all about being customer obsessed. Nothing is worse than having a poor product experience and then being prompted a few months later to rebuy said product. That is why as part of the optimization, we are looking to overlay Bazaarvoice review data to elevate that …

“Customer confidence is one of the key pillars of every successful business. We show reciprocity to the customers willing to share their zero-party data by delivering a more tailored and relevant experience.”