85 Emarsys Testimonials

“Our goal is to connect with our guest in a more personalized manner. Emarsys enables us to execute highly effective, automated marketing campaigns in order to achieve this goal. Thanks to Smart Insight, we are able to intelligently and strategically communicate with our customer base.”

"It’s so much easier to convert customers once you know how to give them what they want, when they want it. I couldn’t believe how many opportunities I was missing out on."

"We wanted a single marketing solution that could scale up with our business. Emarsys helped us join the dots across an increasingly complex customer journey with touchpoints from stores to website to customer service interactions. Implementing AI was a perfect fit for our retention and reactivation activities. AI was able to predict where people were churning or defecting at a 1:1 level, and this allowed us to send campaigns based on customer’s individual life cycle."

“Programs that automatically target defecting and inactive customers are very important to our business, and we immediately saw signifi cant improvements. We also now know who our loyal customers are, and can easily reward them at each point of their journey.”

“Like a lot of retailers, we were experiencing diminishing results year-on-year from newsletter blasts to our database. We needed to modernize our email strategy and undertake database management, segmentation, targeting, and dynamic product recommendations.”

"Smart Insight has helped us to highlight the different personas in our database, as well as their product affinities. The information allowed us to build better campaigns, which has in turn improved our long-term engagement rates."

“Emarsys ingested two years’ worth of our customer data and interpreted it into really easy-tounderstand graphs and charts. So all of a sudden, my marketing team and sales team were smarter. We were able to take that insight and create meaningful and actionable, easy-to-understand data communication with the rest of the company."

“If a computer can do something that can save time for a marketing team, enabling more creative energy to be focused on strategy and things the team feels passionate about, then every company should want to do that."

“With all our data in Emarsys, we have all the segmentation that plugs straight into our Ad strategy. Automatically matching content to every audience has seriously boosted our revenue, especially with the increased reach and new streams.”

“We’re at the start of what Emarsys is doing for Cosabella. I think the first thing it did isn’t even what it’s intended to do: It opened up the mind of the company.”

“Yes, we would recommend working with Emarsys to our peers. The level of service has been excellent, and they have become an extension of our marketing team. The technology is constantly improving, and the focus on AIM is particularly exciting.”

“Emarsys gave us a more systematic and efficient way to segment and send out more one-to-one messaging. It’s a fairly easy integration, and we are actually seeing how it has created a positive return on our investment in the partnership and the cost of the tools that Emarsys has provided us.”

“I really enjoy seeing the results of my work, even if they are negative, because that drives me to look for new solutions, and that’s where Emarsys helped us most. So of course, I would recommend Emarsys! My ex-colleague switched to a different company, and she is really suffering without Emarsys.”

“The general mission is to personalize the dialog for every customer, and this has been made possible for us with Emarsys. The automation programs, the personalization features, the conditional targeting, etc. — this is all very good. What I wish is to continue the implementation of machine learning into the system.”

“Emarsys paid for itself quickly, and the software has continued to provide great ROI. Email is always going to do that, but in general, the return on the Emarsys solution compared to our previous platform is impressive.”