Lexer Customer Data Platform is an easy-to-use marketing hub for customer insights, segmentation, and targeting. There are over 13 Billion people and things connected to the internet generating data. Most of this data is ignored. Lexer solves this problem through enterprise-level SaaS tools that enrich for insight, and activate for impact. It consumes data from multiple sources, enriches that data, and make this data accessible to their clients through their dashboards.
“It was really a two-dimensional overview of our consumers and we didn’t really have an understanding of what a journey looked like. That was where the need for a single customer ID eventuated. At this stage, the consumers demanded it as well—we were no longer in a period like 2008 where we could get away with marketing with the data we had in two or three channels. We needed to bring it all together to better serve the customer.”
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