Treasure Data

“Everyone can use the data the way they want to. Our data scientists can do better segmentation to see which segments respond better. Our CRM folks can do SMS push notifications, because we are orchestrating those channels with Treasure Data Enterprise CDP, which is quite flexible that way. It also helps us drive performance. It is changing the culture here.”

“Our new customer data platform built on Treasure Data is fundamentally changing how we communicate with our customers. Blasting emails to everyone who tried samples or bought a particular product won’t lead to customer delight. Detecting a mood swing in each customer and changing the tone of push notifications does.”

“Treasure Data’s unified customer view transforms our customer touchpoints by allowing us to have more contextual interactions. Beyond digital marketing, we are in the process of leveraging Treasure Data at our contact center to improve our ability to convert the prospects into our customers.”