Tealium is the leader in enterprise tag management and digital data distribution platforms. Tealium gives marketers a comprehensive solution for managing their third-party digital marketing vendor tags and then correlating the data those tags generate into a clean, actionable source.
“Tealium has been an outstanding partner with the Morgan Automotive Group as we seek to deliver the best customer experience, reduce advertising waste, and generate new revenue streams from our first-party data.”
“As a business, we’ve always had a strong philosophy when it comes to how we gather, share and manage data. Our customers’ privacy has been a key priority and we always treated the user data with the biggest respect. This approach has enabled us to build strong, trusted relationships with customers. When GDPR arrived and with the disappearance of thirdparty cookies, Colruyt Group has been well-positioned to navigate these changes because of the way we’ve always collected, managed and used customer data. For any new solution that we implement, it is critical for it to support what we are trying to achieve in data management. Tealium iQ surpassed all of our expectations and we were surprised how quickly we saw an ROI. Even though we started with a specific issue, and in solving that we unlocked so much more.”
“We've been able to move around ten million dollars this last year into new tactics from what was there before.”
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