Tealium

“With Tealium, we can make the most of the data our clients share with us. By using first-party data with our customers’ consent to build a 360-view, we can improve engagement by delivering more useful, personalised content while prioritising their data privacy. This allows us to be there for them during the moments that matter most, whether they’re reporting a lost card or planning to buy a house. Our work with Tealium is helping us on our mission to make banking better, for generations to come. It’s an ongoing journey, and one that will see us continue to proactively adapt our services to meet our customers’ needs and improve the relevance of the digital content we serve them. Fully integrating customer data into our decision-making and maintaining high privacy standards are key components of our strategy to be the personal bank for this digital age.”

“Before we selected Tealium, we considered alternative solutions, including a popular free option that appeared better suited to technical developers. Tealium, because of its simplicity and functionality, turned out to be the best value for us in both the short and long term. We achieved ROI in less than six months and will continue to benefit from a solution that’s easier for a small team of marketers with no JavaScript expertise to learn and maintain. But most importantly, we’re much more agile in reaching new customers and launching campaigns to produce fast upticks in revenue.”

“The ease and speed at which projects can be delivered using Tealium iQ™ is a real game changer for Tryg. As a web-analyst who was heavily involved with the deployment of Tealium, I am very proud of what we have achieved.”