"Tealium, and the use of consumer data, is central to our global marketing strategy. We are seeing positive signs of success with e-commerce and some of our direct-to-consumer initiatives in key markets, such as India."

“Tealium iQ instantly removed the complexities of tag management and made our digital marketing more efficient and effective.”

“Our executive briefing was critical in securing a vision match between our business objectives and how Tealium could enable us to accomplish those objectives. And surprisingly, our briefing helped us align across our own business units participating in the briefing, accelerating our ability to realize value from our partnership with …

“Tealium's CDP was the lynchpin in our digital crosssell data strategy, enabling us to transform complex policyholder data into actionable insights. It's not just about having data; it's about making that data work for you in real-time. With Tealium, we've been able to deliver a more personalized, responsive customer experience …

“Lefebvre Dalloz takes data regulation and user consent very seriously. To uphold our exacting standards around data compliance and meet new French guidelines on cookie consent, we needed to work swiftly to transform our data collection and consent tools across numerous websites. Working with Tealium enabled us to replace the …

“Tealium IQ sanely empowers our digital solutions."

"Today, Tealium gives us essential visibility across our tags, as well as the ability to instantly make changes as needed to preserve critical functions and performance."

“Being in e-commerce, we have a lot of information on our customers, But there’s a big step in terms of turning that into data into actionable insights that can drive customer-facing communications.”

“The ease and speed at which projects can be delivered using Tealium iQ™ is a real game changer for Tryg. As a web-analyst who was heavily involved with the deployment of Tealium, I am very proud of what we have achieved.”

“Building a single view of the customer with a CDP is an absolute necessity in today’s digital age. Clients expect easy-to-use digital services, a seamless online banking experience and personal, relevant content – whether they’re logging in online or via an app. We can’t rely on personal conversations in branch …

“With Tealium, we can make the most of the data our clients share with us. By using first-party data with our customers’ consent to build a 360-view, we can improve engagement by delivering more useful, personalised content while prioritising their data privacy. This allows us to be there for them …

“Tealium’s post-processing functions and real-time data streaming are the two features that are differentiating. They are specifically why we're using Tealium instead of Adobe.”

“Moving from having pockets of siloed data to having a whole stack able to rapidly integrate additional tools and services, has revolutionised how we, as a marketing team, are able to look at our customer engagement plans. It allows for rapid strength testing of new models, which in turn gives …

"At the highest level, we wanted to modernize our marketing analytics. Conversion APIs quickly became the future-forward solution. The premise was simple: share better data, optimize smarter, and ultimately drive more revenue."

"For the past five years, Tealium has allowed us to maximise value from client investment as it plugs into pretty much every marketing cloud, arguably making those tools better through the data it provides."