"The email marketing automation campaign for our JAKO-O brand was a key indicator of success for our partnership with Tealium. The results generated by Tealium really speak for themselves, with our conversion rate rising by 81% and click rate increasing by 27% once we optimised the Customer Data Platform. This …

“Building a single view of the customer with a CDP is an absolute necessity in today’s digital age. Clients expect easy-to-use digital services, a seamless online banking experience and personal, relevant content – whether they’re logging in online or via an app. We can’t rely on personal conversations in branch …

“With a customer-centric brand ethos, Tealium’s innovative CDP was a natural fit due to our shared values. In a complex market, Tealium elevated Danone Nutricia’s data-driven CX strategy to address multifaceted requirements; including, privacy compliance, signal resilience, multibrand marketing and consumer welfare. The vast capabilities of Tealium’s solution enabled us …

“Tealium's CDP was the lynchpin in our digital crosssell data strategy, enabling us to transform complex policyholder data into actionable insights. It's not just about having data; it's about making that data work for you in real-time. With Tealium, we've been able to deliver a more personalized, responsive customer experience …

“DMPs have limited purpose, lack flexibility and have generic connectivity compared to other systems. They are good at providing additional data, finding similar segments and leveraging external sources, however, there are questions around the quality of and use of third party data.”

“Like the majority of brands, the loss of third party cookie data is something we’re really conscious of, and looking to mitigate as soon as we can. Moving our data collection from client-side to server-side has set us up brilliantly for the eventual loss of that data. Introducing the Meta …

“Layering Tealium’s predictive insights onto its CDP has been a real gamechanger. The targeted use of personalised coupons has proven instrumental to improving our conversion rates. Here in Germany, it’s a legal requirement to sell a holiday package at the same price both in-store and online, so coupons enable personalisation …

“Most of the time, [stakeholders] don’t care how things happen, just that it does and that they have an easy way to get there. We’ve delivered that From an enterprise standpoint, we also help them operate more efficiently with centralized tagging, while also building a common infrastructure for the entire …

"Being able to manage our processes in-house has been critical to the business in terms of generating savings to both revenue and time. My team previously spent up to 20% of their working week managing third-party vendors, but their time has now been redirected more strategically towards business development and …

"MitoQ’s innovative cellular health products are designed to imbue vitality into the powerhouse of the cell, known as the mitochondria. In selecting a CDP, we sought to identify a technology partner aligned to our commitment to groundbreaking innovation for the greater good. As the global CDP pioneer, Tealium was our …

“What's unique about the partnership that we have with Tealium is the ability to bring all of those interesting insights from all customer touchpoints. The legacy that Tealium has in this space is amazing, and we have a powerful integration that allows us to efficiently send customer data to Snowflake …

"We elected to work with Tealium due to the flexibility that comes hand-in-hand with its ‘build your own stack’ model. The hub means we have full visibility of customer insights both on- and offline in real-time. On top of this strong Digital and Data foundation, our team of digital experts …

“I’ve been using Tealium for 5 years and that encompasses 3 different companies Using Tealium has been great, especially on mobile."

"Right time, right message and right place; these three elements are the key ingredients for customer experience success. Unifying customer data is critical to precision personalisation that delights the customer. With Tealium CDP, Household Capital has not only deepened customer insight, but curated real-time resonant messaging to create meaningful impact."

“Loyalty is key for a business like Rakuten. Our work revolves around the customer and understanding their needs. Identifying the key insights are pivotal for us to effectively segment and target our audiences. Tealium’s solution has enabled us to find these insights and build targeted audiences. Each audience now receives …