"I would like to thank Tealium for its ongoing support. When we implemented Tealium it was quite new to our staff and the IT department, and the team provided training, checked everything was done correctly, and gave great support, helping to ensure a smooth implementation of the whole project.”
“Tealium’s role as a trusted advisor, coupled with its future-ready solutions, streamlined nib’s CX innovation journey into three simple steps: transform, optimise and accelerate.”
“We hold the largest first-party data pool in the MENA region, and we know our listeners well through the data they consent to share with us. Rather than just sitting on that data, we wanted to monetise the one billion data points we collect per month, to keep serving more listeners and investing in the platform. A deployment of this scale understandably threw up new challenges along the way – migrating some 98 million files is no mean feat. However, we were able to overcome this hurdle through close collaboration with Tealium’s engineers and implementation team. Now, as we are ramping up, we’re using Tealium’s CDP to identify more audience segments and attributes than ever. It’s a testament to the power of Tealium AudienceStream that Anghami can provide its programmatic advertising partners with deep insights into our premium audience while driving increased revenue for our platform.”
"Being able to harness data in this way opens up several channels of communication we previously didn’t have. This means being able to connect with our customers on a more personal level and meet their needs and expectations as a customer."
"Our vision was to bring all stakeholders along the CDP journey from the outset. In creating blueprints for initial use cases, the team analysed projects holistically, identifying who would benefit today and who might benefit in the future. With the rise of first-party data, Tealium’s solution activated privacy by design principles to empower us to compete on a robust foundation of trust. From an operational standpoint, Tealium was integral to integrating our martech stack for masterful and modernised data management. We believe that Tealium has enabled us to serve our valued customers optimally as the digital economy evolves."
“Tealium came alongside us, offering solutions time and time again. At the end, we got to a solution that was going to work. We’ve implemented TiQ across 11 wholly-owned brands.”
“Tealium extends our opportunities to deploy new, high-value digital marketing technologies and serves as an enabling platform for future strategies for audience segmentation and 1:1 relationship marketing. The Tealium platform helps us maintain marketing strength, giving us the functionality and agility we need to personalize the customer’s web experience for maximum response.”
“As a business, we’ve always had a strong philosophy when it comes to how we gather, share and manage data. Our customers’ privacy has been a key priority and we always treated the user data with the biggest respect. This approach has enabled us to build strong, trusted relationships with customers. When GDPR arrived and with the disappearance of thirdparty cookies, Colruyt Group has been well-positioned to navigate these changes because of the way we’ve always collected, managed and used customer data. For any new solution that we implement, it is critical for it to support what we are trying to achieve in data management. Tealium iQ surpassed all of our expectations and we were surprised how quickly we saw an ROI. Even though we started with a specific issue, and in solving that we unlocked so much more.”
“With Tealium, we’ve uncovered insights like people who add to cart are significantly more likely to purchase than people who sign up for our email. We would never know these types of insights without Tealium, but this knowledge now trickles throughout the entirety of our marketing program.”
"Right time, right message and right place; these three elements are the key ingredients for customer experience success. Unifying customer data is critical to precision personalisation that delights the customer. With Tealium CDP, Household Capital has not only deepened customer insight, but curated real-time resonant messaging to create meaningful impact."
“We wanted to leverage technology that would bring together offline and online data that would enable personalization, deeper segmentation, and more efficient targeting."
“Thanks to Tealium iQ, we can now easily implement and manage tags in real-time to optimize Mediahuis’ new site. By streaming our tag management process, Tealium’s solutions have successfully reduced our site disparity and improved our digital marketing performance."
"With challenging market trends and a constantly evolving landscape, it was critical for MoneySmart to advance our marketing capabilities and enable our acquisition efforts to become more efficient, agile and dynamic in a highly competitive space. We selected Tealium as our vendor of choice due to their platform capabilities and team expertise. Tealium has supported us as a trusted technology partner, and their commitment to understanding our business and supporting our growth ambitions has already paid back in early-stage results. We look forward to scaling our shared success as we continue to develop our path to CX-driven growth."
“We converted almost twice the rate as the second-best team. We were by far the best in the NBA, and we know that this is all due to Tealium and our data strategy.”
"The success we’ve seen simply couldn’t have been achieved without the hightouch support we received from the Tealium team — from implementation and onboarding, through to fortnightly strategic counsel. They truly feel like an extension of our internal data analytics and marketing teams."