105 Tealium Testimonials

“Loyalty is key for a business like Rakuten. Our work revolves around the customer and understanding their needs. Identifying the key insights are pivotal for us to effectively segment and target our audiences. Tealium’s solution has enabled us to find these insights and build targeted audiences. Each audience now receives a more personalised customer experience. Improved campaign performance has also led to a marked increase in revenue streams. The results we’ve seen since using Tealium have secured data a central role in Rakuten moving forwards.”

“EventStream has really been the crux of our solution. It allows us to take and flow that anonymized data over to our web analytics solution provider, and it allows us at the same time to keep that entire click stream and move it back into our data warehouses so that we can analyze that data.”

“Tealium enables us to efficiently implement new use cases quickly and helps us to grow professionally with future needs. The great support within the proof-of-concept phase, especially the hands-on approach, enabled us to be in time & budget and built a solid fundament of a trustful partnership.”

“Moving from having pockets of siloed data to having a whole stack able to rapidly integrate additional tools and services, has revolutionised how we, as a marketing team, are able to look at our customer engagement plans. It allows for rapid strength testing of new models, which in turn gives us the agility to move with external influences our customers need support with.”

“Being in e-commerce, we have a lot of information on our customers, But there’s a big step in terms of turning that into data into actionable insights that can drive customer-facing communications.”

"Tealium, and the use of consumer data, is central to our global marketing strategy. We are seeing positive signs of success with e-commerce and some of our direct-to-consumer initiatives in key markets, such as India."

"We’re able to better understand the user experience, follow the decision making process, and anticipate any problem areas in scheduling an installation or some other service."

“Using Tealium iQ has enabled the sales and marketing division to react faster to changing needs and increased digital complexity. The Tealium tech support team has made sure we get the most out of the tool.”

"If I am not there exactly at the right moment, I am not going to be there at all."

"My challenge was to maximize the use of our data ecosystem, a data layer of 200 variables from ten websites and two mobile applications, to better optimize targeting efforts.”

"The success we’ve seen simply couldn’t have been achieved without the hightouch support we received from the Tealium team — from implementation and onboarding, through to fortnightly strategic counsel. They truly feel like an extension of our internal data analytics and marketing teams."

“Tealium succeeds where many solution providers fall flat – matching a powerful platform with trusted people who will support us at every step of our customer data journey. Whilst Dunelm is the UK’s homeware market leader, we felt we could unlock more growth by improving our customer data architecture. Prior to introducing Tealium’s CDP, our customer data was fragmented and held across multiple platforms. This made enabling customer data a clunky, inefficient and self-limiting workaround that really didn’t cut the mustard in the competitive world of omnichannel retail.”

"For the past five years, Tealium has allowed us to maximise value from client investment as it plugs into pretty much every marketing cloud, arguably making those tools better through the data it provides."

"Clients have been fed the story ‘data is the new oil’ for a few years but it hasn’t really become a reality for a lot of them, despite large investments and programmes. Our core focus is how to enable our clients to use data to actually drive business outcomes."

"We've been talking for years about sending the right message at the right time. Today, it’s also about the right channel and the right placement. It gets highly complex and you need a tool like Tealium’s CDP to deliver that without a huge lift from your teams."