“Tealium IQ sanely empowers our digital solutions."
"As a trusted financial services brand, our customers do not expect to have to trawl through our website looking for the right products and services. Partnering with Tealium has helped us to raise our personalisation game, and offer the right products, to the right customers, at the right time. We now have the means to treat customers as individuals and the ability to enrich our existing data and accurately predict behaviour and needs. This is a huge advantage in a competitive market and is already yielding impressive commercial results.”
“Tealium has been an outstanding partner with the Morgan Automotive Group as we seek to deliver the best customer experience, reduce advertising waste, and generate new revenue streams from our first-party data.”
“As a business, we’ve always had a strong philosophy when it comes to how we gather, share and manage data. Our customers’ privacy has been a key priority and we always treated the user data with the biggest respect. This approach has enabled us to build strong, trusted relationships with customers. When GDPR arrived and with the disappearance of thirdparty cookies, Colruyt Group has been well-positioned to navigate these changes because of the way we’ve always collected, managed and used customer data. For any new solution that we implement, it is critical for it to support what we are trying to achieve in data management. Tealium iQ surpassed all of our expectations and we were surprised how quickly we saw an ROI. Even though we started with a specific issue, and in solving that we unlocked so much more.”
“Tealium iQ is unique in the market and integral to our data collection, providing a foundation for our overall data infrastructure."
“We've been able to move around ten million dollars this last year into new tactics from what was there before.”
“Being in e-commerce, we have a lot of information on our customers, But there’s a big step in terms of turning that into data into actionable insights that can drive customer-facing communications.”
“It eases the work of the campaign manager. You can focus on optimizing instead of setting up the targeting because this is all now done in the CDP and another nice thing is that AudienceStream works not only for programmatic but for cross-channel campaigns.”
“For a retargeting funnel, we had 1,000 different combinations live testing for each audience This helps us learn what might be the best picture or the best call to action to really engage an audience and get our CTRs higher, and of course, our conversions higher.”
“I’ve been using Tealium for 5 years and that encompasses 3 different companies Using Tealium has been great, especially on mobile."
“Tealium’s hands-on approach and continued collaboration has been key to not only a smooth deployment but also our confidence in building further on this foundation as we continue to prioritise personalisation and a data-driven marketing strategy.”
“Lefebvre Dalloz takes data regulation and user consent very seriously. To uphold our exacting standards around data compliance and meet new French guidelines on cookie consent, we needed to work swiftly to transform our data collection and consent tools across numerous websites. Working with Tealium enabled us to replace the previous patchwork of tag management tools in record time, while simultaneously improving our data management system so we can make the most of the data our clients share with us.”
“Our executive briefing was critical in securing a vision match between our business objectives and how Tealium could enable us to accomplish those objectives. And surprisingly, our briefing helped us align across our own business units participating in the briefing, accelerating our ability to realize value from our partnership with Tealium.”
"With Tealium’s CDP, Income has achieved the sophisticated segmentation of data for real-time activation. By creating an enriched 360-degree single customer view of every individual, Income reduced its cost per acquisition by 40 per cent and improved its click-through rate by 92 per cent. Tealium CDP has been integral to modernising our martech stack to achieve our CX innovation and digital business goals. In turn, Income is empowered to more effectively compete in a hyper-dynamic market."
“We are an online business in a very, very competitive industry where the barriers to entry are very small and people can move their money easily, so it’s critical that we provide our customers with the best customer experience.”