105 Tealium Testimonials

“Tealium feels like a true partner, sharing our commitments to customer satisfaction, simplified marketing, and creative problem-solving. Their engineers are some of the best we’ve worked with in tackling the unique technical considerations of our business. Tealium’s technology and expertise contribute directly to our ability to revolutionize the success formula for Constant Contact’s small business and non-profit customers.”

"My challenge was to maximize the use of our data ecosystem, a data layer of 200 variables from ten websites and two mobile applications, to better optimize targeting efforts.”

"Our vision was to bring all stakeholders along the CDP journey from the outset. In creating blueprints for initial use cases, the team analysed projects holistically, identifying who would benefit today and who might benefit in the future. With the rise of first-party data, Tealium’s solution activated privacy by design principles to empower us to compete on a robust foundation of trust. From an operational standpoint, Tealium was integral to integrating our martech stack for masterful and modernised data management. We believe that Tealium has enabled us to serve our valued customers optimally as the digital economy evolves."

"Today, Tealium gives us essential visibility across our tags, as well as the ability to instantly make changes as needed to preserve critical functions and performance."

“Tealium IQ sanely empowers our digital solutions."

"Consent management is essential to the organisation of the future. With Tealium, Kmart has consolidated company-wide consent streams to deliver privacy-first customer experiences at every touchpoint. We believe this approach has future-proofed our business to remain compliant in an evolving regulatory landscape."

“We've been able to move around ten million dollars this last year into new tactics from what was there before.”

"Rolling out Tealium AudienceStream has been a game changer for how a print-focused publisher approaches digital. Whilst our print output remains strong, it’s impossible to ignore the general shift towards digital content consumption. As a business, we knew we had to up our digital game and Tealium was invaluable in setting our objectives and understanding how to go about streamlining a complex data architecture onto a single platform.”

“By intelligently applying data strategies and audience modeling, the automaker has not only improved its ability to identify and target potential customers but has also significantly enhanced the efficiency of its marketing spend. The company’s success in leveraging first-party data to create more effective campaigns across multiple channels positions it well for continued growth in an increasingly digital-first automotive market.”

“We are an online business in a very, very competitive industry where the barriers to entry are very small and people can move their money easily, so it’s critical that we provide our customers with the best customer experience.”

“As a team, we always strive to make the property experience more seamless for both consumers and real estate agents. Partnering with Tealium has allowed us to turn consumer data into real-time personalised experiences at scale. This strategic alignment has not only scaled our approach but also provided us with deeper insights and more effective marketing strategies, driving significant growth and innovation across REA Group.”

“Loyalty is key for a business like Rakuten. Our work revolves around the customer and understanding their needs. Identifying the key insights are pivotal for us to effectively segment and target our audiences. Tealium’s solution has enabled us to find these insights and build targeted audiences. Each audience now receives a more personalised customer experience. Improved campaign performance has also led to a marked increase in revenue streams. The results we’ve seen since using Tealium have secured data a central role in Rakuten moving forwards.”

"For the past five years, Tealium has allowed us to maximise value from client investment as it plugs into pretty much every marketing cloud, arguably making those tools better through the data it provides."

"Clients have been fed the story ‘data is the new oil’ for a few years but it hasn’t really become a reality for a lot of them, despite large investments and programmes. Our core focus is how to enable our clients to use data to actually drive business outcomes."

“Our portal site, MyJCB, has become a key driver of our customer engagement while almost 50% of our new sign ups comes from online interactions and engagement as well as we are moving towards online payment statements and digitalisation."