“It eases the work of the campaign manager. You can focus on optimizing instead of setting up the targeting because this is all now done in the CDP and another nice thing is that AudienceStream works not only for programmatic but for cross-channel campaigns.”

"Our objectives with this project were to drive e-commerce revenue as well as brand awareness for all areas of the business."

“Getting the best platform is a very important step, but in the end, the most valuable asset and the key piece of the success of the projects are the teams and the synergies that are created once you get everyone involved in your project. We have had the great pleasure …

“The impact of regulatory changes around third-party data is a major challenge particularly when looking at the amount of websites and publishing assets under the JFM portfolio. Tealium AudienceStream and iQ Tag Management really was the Swiss army knife of data management systems for us. It’s flexible and applicable to …

“Moving from having pockets of siloed data to having a whole stack able to rapidly integrate additional tools and services, has revolutionised how we, as a marketing team, are able to look at our customer engagement plans. It allows for rapid strength testing of new models, which in turn gives …

“Tealium iQ is unique in the market and integral to our data collection, providing a foundation for our overall data infrastructure."

"I would like to thank Tealium for its ongoing support. When we implemented Tealium it was quite new to our staff and the IT department, and the team provided training, checked everything was done correctly, and gave great support, helping to ensure a smooth implementation of the whole project.”

"With GTM we needed to set various times to send tags to multiple agencies. With Tealium iQ it is easier to consolidate our tech into one seamless system which is more convenient for us."

“By intelligently applying data strategies and audience modeling, the automaker has not only improved its ability to identify and target potential customers but has also significantly enhanced the efficiency of its marketing spend. The company’s success in leveraging first-party data to create more effective campaigns across multiple channels positions it …

“Our portal site, MyJCB, has become a key driver of our customer engagement while almost 50% of our new sign ups comes from online interactions and engagement as well as we are moving towards online payment statements and digitalisation."

“Thanks to Tealium iQ, we can now easily implement and manage tags in real-time to optimize Mediahuis’ new site. By streaming our tag management process, Tealium’s solutions have successfully reduced our site disparity and improved our digital marketing performance."

“The path to the future of healthcare is digital healthcare.”

“What we had was this kind of complex hairball of lots of different point-to-point integrations... a customer could have a very different experience depending on which channel they came through.”

“We were given early access to Snowpipe Streaming, and it’s been a game-changer. It lets us stream in Tealium events and enrich them in real time inside Snowflake—no more waiting for a batch run."

"Our vision was to bring all stakeholders along the CDP journey from the outset. In creating blueprints for initial use cases, the team analysed projects holistically, identifying who would benefit today and who might benefit in the future. With the rise of first-party data, Tealium’s solution activated privacy by design …