"We strive to be present for our customers when life happens to ensure help is only moments away. As we continually seek more ways to care for individuals worldwide, Bupa recognises that penetrating insight into real-time consumer needs is key to providing customised care in the precise moments that matter. …

“Tealium's CDP was the lynchpin in our digital crosssell data strategy, enabling us to transform complex policyholder data into actionable insights. It's not just about having data; it's about making that data work for you in real-time. With Tealium, we've been able to deliver a more personalized, responsive customer experience …

"Right time, right message and right place; these three elements are the key ingredients for customer experience success. Unifying customer data is critical to precision personalisation that delights the customer. With Tealium CDP, Household Capital has not only deepened customer insight, but curated real-time resonant messaging to create meaningful impact."

“DMPs have limited purpose, lack flexibility and have generic connectivity compared to other systems. They are good at providing additional data, finding similar segments and leveraging external sources, however, there are questions around the quality of and use of third party data.”

“Like the majority of brands, the loss of third party cookie data is something we’re really conscious of, and looking to mitigate as soon as we can. Moving our data collection from client-side to server-side has set us up brilliantly for the eventual loss of that data. Introducing the Meta …

“Layering Tealium’s predictive insights onto its CDP has been a real gamechanger. The targeted use of personalised coupons has proven instrumental to improving our conversion rates. Here in Germany, it’s a legal requirement to sell a holiday package at the same price both in-store and online, so coupons enable personalisation …

“Tealium’s hands-on approach and continued collaboration has been key to not only a smooth deployment but also our confidence in building further on this foundation as we continue to prioritise personalisation and a data-driven marketing strategy.”

"Before a CDP, we had various agencies managing our digital properties differently, including coding things differently, leading to inconsistencies across our analytics and data flow. As we embarked on tackling our next generation engagement and personalizing our messaging within each target audience, the lack of a CDP came into the …

"The success we’ve seen simply couldn’t have been achieved without the hightouch support we received from the Tealium team — from implementation and onboarding, through to fortnightly strategic counsel. They truly feel like an extension of our internal data analytics and marketing teams."

“Our aim is always to provide the most tailored experience to our customers, and to succeed in that we knew we had to leverage a state-of-the-art MarTech architecture that had data at its heart. Tealium’s CDP, which utilizes 1st party data generated through our website, particularly through the configuration tool, …

“With Tealium’s tools, we now have a secure and standardized approach to global data collection that empowers us to understand and serve our customers better than ever before.”

“I’ve been using Tealium for 5 years and that encompasses 3 different companies Using Tealium has been great, especially on mobile."

"We launched more pixels in one week than we did in an entire year."

“After one year working with Tealium, we’ve now implemented a total of 17 use-cases like this one, based on 254 event attributes, 499 audience attributes, and 70 different audiences. As we look forward to 2023, the HABA FAMILYGROUP is planning continuous improvement through optimisation. We are turning our focus to …

“Tealium enables us to efficiently implement new use cases quickly and helps us to grow professionally with future needs. The great support within the proof-of-concept phase, especially the hands-on approach, enabled us to be in time & budget and built a solid fundament of a trustful partnership.”