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“Before we selected Tealium, we considered alternative solutions, including a popular free option that appeared better suited to technical developers. Tealium, because of its simplicity and functionality, turned out to be the best value for us in both the short and long term. We achieved ROI in less than six …
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"Before a CDP, we had various agencies managing our digital properties differently, including coding things differently, leading to inconsistencies across our analytics and data flow. As we embarked on tackling our next generation engagement and personalizing our messaging within each target audience, the lack of a CDP came into the …
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“Most of the time, [stakeholders] don’t care how things happen, just that it does and that they have an easy way to get there. We’ve delivered that From an enterprise standpoint, we also help them operate more efficiently with centralized tagging, while also building a common infrastructure for the entire …
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“Lefebvre Dalloz takes data regulation and user consent very seriously. To uphold our exacting standards around data compliance and meet new French guidelines on cookie consent, we needed to work swiftly to transform our data collection and consent tools across numerous websites. Working with Tealium enabled us to replace the …
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"Right time, right message and right place; these three elements are the key ingredients for customer experience success. Unifying customer data is critical to precision personalisation that delights the customer. With Tealium CDP, Household Capital has not only deepened customer insight, but curated real-time resonant messaging to create meaningful impact."
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"Once we brought Tealium in, things started moving 3 to 4 times faster. We could finally see where drop-offs were happening, what content was performing, and where our dollars were leaking. That clarity changed everything."
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“Tealium iQ is unique in the market and integral to our data collection, providing a foundation for our overall data infrastructure."
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"Consent management is essential to the organisation of the future. With Tealium, Kmart has consolidated company-wide consent streams to deliver privacy-first customer experiences at every touchpoint. We believe this approach has future-proofed our business to remain compliant in an evolving regulatory landscape."
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“Thanks to Tealium iQ, we can now easily implement and manage tags in real-time to optimize Mediahuis’ new site. By streaming our tag management process, Tealium’s solutions have successfully reduced our site disparity and improved our digital marketing performance."
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“Tealium was, by far, the leader in data collection. It also came with a native analytics solution, which made streamlined workflows and cost savings possible.”
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"Our vision was to bring all stakeholders along the CDP journey from the outset. In creating blueprints for initial use cases, the team analysed projects holistically, identifying who would benefit today and who might benefit in the future. With the rise of first-party data, Tealium’s solution activated privacy by design …
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"Our objectives with this project were to drive e-commerce revenue as well as brand awareness for all areas of the business."
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“Tealium iQ instantly removed the complexities of tag management and made our digital marketing more efficient and effective.”
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"There were other tools out there, including free products, but we knew we needed a robust enterprise tag management solution that could grow with us and offer the full support and feature set we needed. It wasn’t a tough decision – Tealium was the right choice to help increase the …
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“What we had was this kind of complex hairball of lots of different point-to-point integrations... a customer could have a very different experience depending on which channel they came through.”