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"We elected to work with Tealium due to the flexibility that comes hand-in-hand with its ‘build your own stack’ model. The hub means we have full visibility of customer insights both on- and offline in real-time. On top of this strong Digital and Data foundation, our team of digital experts …
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“Moving from having pockets of siloed data to having a whole stack able to rapidly integrate additional tools and services, has revolutionised how we, as a marketing team, are able to look at our customer engagement plans. It allows for rapid strength testing of new models, which in turn gives …
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“It eases the work of the campaign manager. You can focus on optimizing instead of setting up the targeting because this is all now done in the CDP and another nice thing is that AudienceStream works not only for programmatic but for cross-channel campaigns.”
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“What's unique about the partnership that we have with Tealium is the ability to bring all of those interesting insights from all customer touchpoints. The legacy that Tealium has in this space is amazing, and we have a powerful integration that allows us to efficiently send customer data to Snowflake …
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"We’re able to better understand the user experience, follow the decision making process, and anticipate any problem areas in scheduling an installation or some other service."
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“We wanted to leverage technology that would bring together offline and online data that would enable personalization, deeper segmentation, and more efficient targeting."
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“The integration engineer that we work with at Tealium was super knowledgeable and really helped us get a lot of stuff set up. If something wasn’t quite working the way we expected it to, they would be able to fix the issue quickly. They were also very responsive and willing …
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“We’ve been able to more than double the amount of retargeting emails we can send to customers through improved user matching. These incremental customers are as good of quality as we had previously been sending retargeting emails to, but now we’re sending emails to non-authenticated users, and the unit economics …
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“There were a number of benefits to Tealium. Operational, business, market engagement, and then strategic fit and scalability, which is really important."
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"MitoQ’s innovative cellular health products are designed to imbue vitality into the powerhouse of the cell, known as the mitochondria. In selecting a CDP, we sought to identify a technology partner aligned to our commitment to groundbreaking innovation for the greater good. As the global CDP pioneer, Tealium was our …
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“Being in e-commerce, we have a lot of information on our customers, But there’s a big step in terms of turning that into data into actionable insights that can drive customer-facing communications.”
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“For a retargeting funnel, we had 1,000 different combinations live testing for each audience This helps us learn what might be the best picture or the best call to action to really engage an audience and get our CTRs higher, and of course, our conversions higher.”
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“Customer Data Platforms are packaged software that helps companies solve a huge and growing problem: the need for unified, accessible customer data. Like most packaged software, a CDP reduces risk, deploys faster, costs less, and delivers a more powerful solution than custom-built alternatives. With careful planning, a CDP will provide …
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“With Tealium’s tools, we now have a secure and standardized approach to global data collection that empowers us to understand and serve our customers better than ever before.”
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“Tealium IQ sanely empowers our digital solutions."