“In a dynamic digital economy, Danone Nutricia’s complex business model demanded a CDP that could rapidly unify and transform disparate data derived from multiple portfolio brands into actionable intelligence. The implementation of Tealium’s real-time CDP has been a game changer that instigated a data-driven revolution at Danone Nutricia. With Tealium’s …

“For a retargeting funnel, we had 1,000 different combinations live testing for each audience This helps us learn what might be the best picture or the best call to action to really engage an audience and get our CTRs higher, and of course, our conversions higher.”

"Clients have been fed the story ‘data is the new oil’ for a few years but it hasn’t really become a reality for a lot of them, despite large investments and programmes. Our core focus is how to enable our clients to use data to actually drive business outcomes."

“With a customer-centric brand ethos, Tealium’s innovative CDP was a natural fit due to our shared values. In a complex market, Tealium elevated Danone Nutricia’s data-driven CX strategy to address multifaceted requirements; including, privacy compliance, signal resilience, multibrand marketing and consumer welfare. The vast capabilities of Tealium’s solution enabled us …

“By intelligently applying data strategies and audience modeling, the automaker has not only improved its ability to identify and target potential customers but has also significantly enhanced the efficiency of its marketing spend. The company’s success in leveraging first-party data to create more effective campaigns across multiple channels positions it …

"With Tealium, we’re able to get Adara the data they had been requesting for more than two years. The additional data we provided them allowed us to maximize results and increase our average monthly revenue by nearly 400 percent. This has been amazing for us, and a true success story."

"Once we brought Tealium in, things started moving 3 to 4 times faster. We could finally see where drop-offs were happening, what content was performing, and where our dollars were leaking. That clarity changed everything."

“By combining the Facebook pixel and the Conversions API, we have seen a strong improvement in conversion rates from customers. Serving people optimised campaigns has led to an increase in incremental sales, which has boosted the overall success of our business.”

"We've been talking for years about sending the right message at the right time. Today, it’s also about the right channel and the right placement. It gets highly complex and you need a tool like Tealium’s CDP to deliver that without a huge lift from your teams."

"I would like to thank Tealium for its ongoing support. When we implemented Tealium it was quite new to our staff and the IT department, and the team provided training, checked everything was done correctly, and gave great support, helping to ensure a smooth implementation of the whole project.”

"With GTM we needed to set various times to send tags to multiple agencies. With Tealium iQ it is easier to consolidate our tech into one seamless system which is more convenient for us."

“Lefebvre Dalloz takes data regulation and user consent very seriously. To uphold our exacting standards around data compliance and meet new French guidelines on cookie consent, we needed to work swiftly to transform our data collection and consent tools across numerous websites. Working with Tealium enabled us to replace the …

“The ease and speed at which projects can be delivered using Tealium iQ™ is a real game changer for Tryg. As a web-analyst who was heavily involved with the deployment of Tealium, I am very proud of what we have achieved.”

"Tealium, and the use of consumer data, is central to our global marketing strategy. We are seeing positive signs of success with e-commerce and some of our direct-to-consumer initiatives in key markets, such as India."

"The success we’ve seen simply couldn’t have been achieved without the hightouch support we received from the Tealium team — from implementation and onboarding, through to fortnightly strategic counsel. They truly feel like an extension of our internal data analytics and marketing teams."