"Rolling out Tealium AudienceStream has been a game changer for how a print-focused publisher approaches digital. Whilst our print output remains strong, it’s impossible to ignore the general shift towards digital content consumption. As a business, we knew we had to up our digital game and Tealium was invaluable in setting our objectives and understanding how to go about streamlining a complex data architecture onto a single platform.”
"With GTM we needed to set various times to send tags to multiple agencies. With Tealium iQ it is easier to consolidate our tech into one seamless system which is more convenient for us."
"Being able to harness data in this way opens up several channels of communication we previously didn’t have. This means being able to connect with our customers on a more personal level and meet their needs and expectations as a customer."
“Tealium enabled us to easily remove a faulty tag that was causing delay on our UGG site during Cyber Monday, enabling us to retain 100 percent of our orders for the day.”
“We converted almost twice the rate as the second-best team. We were by far the best in the NBA, and we know that this is all due to Tealium and our data strategy.”
“EventStream has really been the crux of our solution. It allows us to take and flow that anonymized data over to our web analytics solution provider, and it allows us at the same time to keep that entire click stream and move it back into our data warehouses so that we can analyze that data.”
“It eases the work of the campaign manager. You can focus on optimizing instead of setting up the targeting because this is all now done in the CDP and another nice thing is that AudienceStream works not only for programmatic but for cross-channel campaigns.”
“For a retargeting funnel, we had 1,000 different combinations live testing for each audience This helps us learn what might be the best picture or the best call to action to really engage an audience and get our CTRs higher, and of course, our conversions higher.”
"With Tealium, we’re able to get Adara the data they had been requesting for more than two years. The additional data we provided them allowed us to maximize results and increase our average monthly revenue by nearly 400 percent. This has been amazing for us, and a true success story."
“Thanks to Tealium iQ, we can now easily implement and manage tags in real-time to optimize Mediahuis’ new site. By streaming our tag management process, Tealium’s solutions have successfully reduced our site disparity and improved our digital marketing performance."
"Tealium has accelerated L’Oréal’s first-mover advantage by decoding data-driven digital transformation to reinvent the future of beauty. Central to our digital transformation agenda is delivering trusted digital experiences that consistently exceed customer expectations. As the mainstay of our marketing intelligence, Tealium has empowered L’Oréal to transform into a digital-first company that prioritises trust and transparency throughout the retail beauty experience. In turn, L’Oréal can look to the future with confidence as we reap the rewards of data-driven innovation in a Web 3.0 era."
“Tealium’s hands-on approach and continued collaboration has been key to not only a smooth deployment but also our confidence in building further on this foundation as we continue to prioritise personalisation and a data-driven marketing strategy.”
“Tealium iQ instantly removed the complexities of tag management and made our digital marketing more efficient and effective.”
“Tealium iQ is unique in the market and integral to our data collection, providing a foundation for our overall data infrastructure."
"MitoQ’s innovative cellular health products are designed to imbue vitality into the powerhouse of the cell, known as the mitochondria. In selecting a CDP, we sought to identify a technology partner aligned to our commitment to groundbreaking innovation for the greater good. As the global CDP pioneer, Tealium was our technology partner of choice to yield improved real-time insights that advance consumer welfare throughout a customer lifecycle. With Tealium CDP, MitoQ has enhanced customer education at critical touchpoints along a path to purchase. By empowering customers to determine the products best suited to their health needs, our subscription revenue has increased by an incredible 86% in the second year post-CDP adoption. Tealium has enabled MitoQ for performance in an AI-led future through a trusted first-party data foundation that will accelerate our roadmap for customer-centric health innovation."