“We converted almost twice the rate as the second-best team. We were by far the best in the NBA, and we know that this is all due to Tealium and our data strategy.”

"Tealium, and the use of consumer data, is central to our global marketing strategy. We are seeing positive signs of success with e-commerce and some of our direct-to-consumer initiatives in key markets, such as India."

"Right time, right message and right place; these three elements are the key ingredients for customer experience success. Unifying customer data is critical to precision personalisation that delights the customer. With Tealium CDP, Household Capital has not only deepened customer insight, but curated real-time resonant messaging to create meaningful impact."

"The success we’ve seen simply couldn’t have been achieved without the hightouch support we received from the Tealium team — from implementation and onboarding, through to fortnightly strategic counsel. They truly feel like an extension of our internal data analytics and marketing teams."

“We hold the largest first-party data pool in the MENA region, and we know our listeners well through the data they consent to share with us. Rather than just sitting on that data, we wanted to monetise the one billion data points we collect per month, to keep serving more …

"Being able to harness data in this way opens up several channels of communication we previously didn’t have. This means being able to connect with our customers on a more personal level and meet their needs and expectations as a customer."

“With Tealium’s solution, we now have a platform that can link data with other tools and put it to full use, such as more advanced advertising displays and real-time digital marketing. We are already beginning to see visible effects little by little, but in the future, we are thinking about …

“As a team, we always strive to make the property experience more seamless for both consumers and real estate agents. Partnering with Tealium has allowed us to turn consumer data into real-time personalised experiences at scale. This strategic alignment has not only scaled our approach but also provided us with …

"Tealium has accelerated L’Oréal’s first-mover advantage by decoding data-driven digital transformation to reinvent the future of beauty. Central to our digital transformation agenda is delivering trusted digital experiences that consistently exceed customer expectations. As the mainstay of our marketing intelligence, Tealium has empowered L’Oréal to transform into a digital-first company …

“With impending market shifts and evolving legislation, we brought Tealium in as a partner at a time when we felt we needed to ensure that our stack was flexible and quick enough to react to these incoming changes. We can now say with certainty that choosing a partner that excels …

“Having one centralised endpoint for all our events was very important to standardise the events and data over all the platforms and solutions we use. Also, having the audience definition and creation centralised in AudienceStream allowed us to avoid any inconsistencies. We’re now able to see exactly in which funnel …

“Using Tealium we know the data is ours to do with as we want, and limits risk strategically and operationally. We’re not wedded to a single technology vendor, so we can avoid the integration risks and concentrate on providing a great customer experience through any touch point."

“Our aim is always to provide the most tailored experience to our customers, and to succeed in that we knew we had to leverage a state-of-the-art MarTech architecture that had data at its heart. Tealium’s CDP, which utilizes 1st party data generated through our website, particularly through the configuration tool, …

"Data is key and now more than ever it must be at the frontier of activation. With Gen AI changing the game, and the hyperscalers investing billions in it, Tealium helps us to compete with other marketing teams that are already leveraging AI. We are building CX strategies that truly …

“Tealium’s role as a trusted advisor, coupled with its future-ready solutions, streamlined nib’s CX innovation journey into three simple steps: transform, optimise and accelerate.”