"The main metric proving the success of the implementation is conversion. Within the first six months Roman Originals was achieving “6x what we were spending on Tealium."

"As a trusted financial services brand, our customers do not expect to have to trawl through our website looking for the right products and services. Partnering with Tealium has helped us to raise our personalisation game, and offer the right products, to the right customers, at the right time. We …

"Being able to harness data in this way opens up several channels of communication we previously didn’t have. This means being able to connect with our customers on a more personal level and meet their needs and expectations as a customer."

“Tealium succeeds where many solution providers fall flat – matching a powerful platform with trusted people who will support us at every step of our customer data journey. Whilst Dunelm is the UK’s homeware market leader, we felt we could unlock more growth by improving our customer data architecture. Prior …

"We elected to work with Tealium due to the flexibility that comes hand-in-hand with its ‘build your own stack’ model. The hub means we have full visibility of customer insights both on- and offline in real-time. On top of this strong Digital and Data foundation, our team of digital experts …

"Tealium, and the use of consumer data, is central to our global marketing strategy. We are seeing positive signs of success with e-commerce and some of our direct-to-consumer initiatives in key markets, such as India."

“DMPs have limited purpose, lack flexibility and have generic connectivity compared to other systems. They are good at providing additional data, finding similar segments and leveraging external sources, however, there are questions around the quality of and use of third party data.”

“Like the majority of brands, the loss of third party cookie data is something we’re really conscious of, and looking to mitigate as soon as we can. Moving our data collection from client-side to server-side has set us up brilliantly for the eventual loss of that data. Introducing the Meta …

“Layering Tealium’s predictive insights onto its CDP has been a real gamechanger. The targeted use of personalised coupons has proven instrumental to improving our conversion rates. Here in Germany, it’s a legal requirement to sell a holiday package at the same price both in-store and online, so coupons enable personalisation …

"Data is key and now more than ever it must be at the frontier of activation. With Gen AI changing the game, and the hyperscalers investing billions in it, Tealium helps us to compete with other marketing teams that are already leveraging AI. We are building CX strategies that truly …

“As a business, we’ve always had a strong philosophy when it comes to how we gather, share and manage data. Our customers’ privacy has been a key priority and we always treated the user data with the biggest respect. This approach has enabled us to build strong, trusted relationships with …

"Intrepid Group is a customer-centric company, so I was fortunate enough to have a head start getting buy-in for tech that will allow us to better identify and understand our customers."

“Tealium has enhanced our approach to customer personalisation by allowing us to leverage real-time data to deliver tailored experiences across multiple online channels. Mezzo Labs and Tealium have been supportive and worked hard on bridging the gaps between our platforms, creating a near-seamless customer journey experience, enabling more effective retargeting …

“At the global scale, we have a lot of data that we collect. However, we need to be able to derive knowledge and intelligence from what we collect. We really needed a data structure that would let us make sense of what we were collecting."

“The key difference for us is that now we are still able to work with existing partners, but we can do it much more efficiently. Rather than having each of our partners own all these segments and charging us money to create them, we can do that in house now …