“Tealium iQ is unique in the market and integral to our data collection, providing a foundation for our overall data infrastructure."

“For a retargeting funnel, we had 1,000 different combinations live testing for each audience This helps us learn what might be the best picture or the best call to action to really engage an audience and get our CTRs higher, and of course, our conversions higher.”

"At the highest level, we wanted to modernize our marketing analytics. Conversion APIs quickly became the future-forward solution. The premise was simple: share better data, optimize smarter, and ultimately drive more revenue."

"As a trusted financial services brand, our customers do not expect to have to trawl through our website looking for the right products and services. Partnering with Tealium has helped us to raise our personalisation game, and offer the right products, to the right customers, at the right time. We …

“Installing Tealium’s CDP was a huge leap in our digital transformation journey. Not only have we acquired a powerful, agile technology that will fuel our drive to becoming a data-driven, customer experience-focused business, we’ve gained a trusted partner to test, learn and improve the way we communicate with our customers. …

"Our objectives with this project were to drive e-commerce revenue as well as brand awareness for all areas of the business."

"Before a CDP, we had various agencies managing our digital properties differently, including coding things differently, leading to inconsistencies across our analytics and data flow. As we embarked on tackling our next generation engagement and personalizing our messaging within each target audience, the lack of a CDP came into the …

"We strive to be present for our customers when life happens to ensure help is only moments away. As we continually seek more ways to care for individuals worldwide, Bupa recognises that penetrating insight into real-time consumer needs is key to providing customised care in the precise moments that matter. …

"Tealium’s data orchestration capability unlocked the economic value of first-party data to deliver significant commercial returns. Amid macroeconomic uncertainty, Tealium also generated operational efficiencies, saving support agents a phenomenal 145,000 messages annually, whilst reducing time to insights from 14 days to just 30 minutes. Tealium was the catalyst of Bupa’s …

“Using Tealium iQ has enabled the sales and marketing division to react faster to changing needs and increased digital complexity. The Tealium tech support team has made sure we get the most out of the tool.”

"If I am not there exactly at the right moment, I am not going to be there at all."

"My challenge was to maximize the use of our data ecosystem, a data layer of 200 variables from ten websites and two mobile applications, to better optimize targeting efforts.”

“As a business, we’ve always had a strong philosophy when it comes to how we gather, share and manage data. Our customers’ privacy has been a key priority and we always treated the user data with the biggest respect. This approach has enabled us to build strong, trusted relationships with …

“Loyalty is key for a business like Rakuten. Our work revolves around the customer and understanding their needs. Identifying the key insights are pivotal for us to effectively segment and target our audiences. Tealium’s solution has enabled us to find these insights and build targeted audiences. Each audience now receives …

"With challenging market trends and a constantly evolving landscape, it was critical for MoneySmart to advance our marketing capabilities and enable our acquisition efforts to become more efficient, agile and dynamic in a highly competitive space. We selected Tealium as our vendor of choice due to their platform capabilities and …