“The impact of regulatory changes around third-party data is a major challenge particularly when looking at the amount of websites and publishing assets under the JFM portfolio. Tealium AudienceStream and iQ Tag Management really was the Swiss army knife of data management systems for us. It’s flexible and applicable to …

“Tealium’s post-processing functions and real-time data streaming are the two features that are differentiating. They are specifically why we're using Tealium instead of Adobe.”

“In a dynamic digital economy, Danone Nutricia’s complex business model demanded a CDP that could rapidly unify and transform disparate data derived from multiple portfolio brands into actionable intelligence. The implementation of Tealium’s real-time CDP has been a game changer that instigated a data-driven revolution at Danone Nutricia. With Tealium’s …

"With Tealium’s CDP, Income has achieved the sophisticated segmentation of data for real-time activation. By creating an enriched 360-degree single customer view of every individual, Income reduced its cost per acquisition by 40 per cent and improved its click-through rate by 92 per cent. Tealium CDP has been integral to …

“While we were excited to get the green light to execute on our marketing plan for Expo 2020, the timeline put us under pressure. Tealium’s integration was swift enough to be implemented without compromising the project plan. Furthermore, once put in place, its sophistication meant that the integrity of data …

“There were a number of benefits to Tealium. Operational, business, market engagement, and then strategic fit and scalability, which is really important."

“Thanks to Tealium iQ, we can now easily implement and manage tags in real-time to optimize Mediahuis’ new site. By streaming our tag management process, Tealium’s solutions have successfully reduced our site disparity and improved our digital marketing performance."

“Tealium feels like a true partner, sharing our commitments to customer satisfaction, simplified marketing, and creative problem-solving. Their engineers are some of the best we’ve worked with in tackling the unique technical considerations of our business. Tealium’s technology and expertise contribute directly to our ability to revolutionize the success formula …

“Customer Data Platforms are packaged software that helps companies solve a huge and growing problem: the need for unified, accessible customer data. Like most packaged software, a CDP reduces risk, deploys faster, costs less, and delivers a more powerful solution than custom-built alternatives. With careful planning, a CDP will provide …

“Before we selected Tealium, we considered alternative solutions, including a popular free option that appeared better suited to technical developers. Tealium, because of its simplicity and functionality, turned out to be the best value for us in both the short and long term. We achieved ROI in less than six …

“Using Tealium we know the data is ours to do with as we want, and limits risk strategically and operationally. We’re not wedded to a single technology vendor, so we can avoid the integration risks and concentrate on providing a great customer experience through any touch point."

“After one year working with Tealium, we’ve now implemented a total of 17 use-cases like this one, based on 254 event attributes, 499 audience attributes, and 70 different audiences. As we look forward to 2023, the HABA FAMILYGROUP is planning continuous improvement through optimisation. We are turning our focus to …

“Tealium enables us to efficiently implement new use cases quickly and helps us to grow professionally with future needs. The great support within the proof-of-concept phase, especially the hands-on approach, enabled us to be in time & budget and built a solid fundament of a trustful partnership.”

"The email marketing automation campaign for our JAKO-O brand was a key indicator of success for our partnership with Tealium. The results generated by Tealium really speak for themselves, with our conversion rate rising by 81% and click rate increasing by 27% once we optimised the Customer Data Platform. This …

"Right time, right message and right place; these three elements are the key ingredients for customer experience success. Unifying customer data is critical to precision personalisation that delights the customer. With Tealium CDP, Household Capital has not only deepened customer insight, but curated real-time resonant messaging to create meaningful impact."