"With GTM we needed to set various times to send tags to multiple agencies. With Tealium iQ it is easier to consolidate our tech into one seamless system which is more convenient for us."

“Tealium’s role as a trusted advisor, coupled with its future-ready solutions, streamlined nib’s CX innovation journey into three simple steps: transform, optimise and accelerate.”

“In a dynamic digital economy, Danone Nutricia’s complex business model demanded a CDP that could rapidly unify and transform disparate data derived from multiple portfolio brands into actionable intelligence. The implementation of Tealium’s real-time CDP has been a game changer that instigated a data-driven revolution at Danone Nutricia. With Tealium’s …

"Our vision was to bring all stakeholders along the CDP journey from the outset. In creating blueprints for initial use cases, the team analysed projects holistically, identifying who would benefit today and who might benefit in the future. With the rise of first-party data, Tealium’s solution activated privacy by design …

“The decision to integrate Tealium was a calculated one. We went through a meticulous selection process to make sure we understood what a CDP could offer against the alternatives. Once we decided that a CDP was the right path, we had to make sure we selected the best partner possible. …

"This means that we can engage our customers in a highly sophisticated and personalised way. For example, we can now identify our top customers and active clients, suppress promotion seekers for certain messages and push others, meanwhile creating tailored content for product-specific audiences looking at our bags, shoes, accessories, and …

“We converted almost twice the rate as the second-best team. We were by far the best in the NBA, and we know that this is all due to Tealium and our data strategy.”

"What ends up happening is you have apples to apples view of whether I walk into an in-person event or I happen to be browsing a website that can be seen the same way, and so it can be treated the same way when it comes to presenting that data …

“Tealium’s post-processing functions and real-time data streaming are the two features that are differentiating. They are specifically why we're using Tealium instead of Adobe.”

“Tealium’s hands-on approach and continued collaboration has been key to not only a smooth deployment but also our confidence in building further on this foundation as we continue to prioritise personalisation and a data-driven marketing strategy.”

“We've been able to move around ten million dollars this last year into new tactics from what was there before.”

"Before a CDP, we had various agencies managing our digital properties differently, including coding things differently, leading to inconsistencies across our analytics and data flow. As we embarked on tackling our next generation engagement and personalizing our messaging within each target audience, the lack of a CDP came into the …

“Getting the best platform is a very important step, but in the end, the most valuable asset and the key piece of the success of the projects are the teams and the synergies that are created once you get everyone involved in your project. We have had the great pleasure …

“What's unique about the partnership that we have with Tealium is the ability to bring all of those interesting insights from all customer touchpoints. The legacy that Tealium has in this space is amazing, and we have a powerful integration that allows us to efficiently send customer data to Snowflake …

“What we had was this kind of complex hairball of lots of different point-to-point integrations... a customer could have a very different experience depending on which channel they came through.”