“Using Tealium we know the data is ours to do with as we want, and limits risk strategically and operationally. We’re not wedded to a single technology vendor, so we can avoid the integration risks and concentrate on providing a great customer experience through any touch point."

"The email marketing automation campaign for our JAKO-O brand was a key indicator of success for our partnership with Tealium. The results generated by Tealium really speak for themselves, with our conversion rate rising by 81% and click rate increasing by 27% once we optimised the Customer Data Platform. This …

"For the past five years, Tealium has allowed us to maximise value from client investment as it plugs into pretty much every marketing cloud, arguably making those tools better through the data it provides."

“The ease and speed at which projects can be delivered using Tealium iQ™ is a real game changer for Tryg. As a web-analyst who was heavily involved with the deployment of Tealium, I am very proud of what we have achieved.”

"Clients have been fed the story ‘data is the new oil’ for a few years but it hasn’t really become a reality for a lot of them, despite large investments and programmes. Our core focus is how to enable our clients to use data to actually drive business outcomes."

“Loyalty is key for a business like Rakuten. Our work revolves around the customer and understanding their needs. Identifying the key insights are pivotal for us to effectively segment and target our audiences. Tealium’s solution has enabled us to find these insights and build targeted audiences. Each audience now receives …

“Tealium iQ is unique in the market and integral to our data collection, providing a foundation for our overall data infrastructure."

"Being able to manage our processes in-house has been critical to the business in terms of generating savings to both revenue and time. My team previously spent up to 20% of their working week managing third-party vendors, but their time has now been redirected more strategically towards business development and …

“What's unique about the partnership that we have with Tealium is the ability to bring all of those interesting insights from all customer touchpoints. The legacy that Tealium has in this space is amazing, and we have a powerful integration that allows us to efficiently send customer data to Snowflake …

“Tealium enabled us to easily remove a faulty tag that was causing delay on our UGG site during Cyber Monday, enabling us to retain 100 percent of our orders for the day.”

"What ends up happening is you have apples to apples view of whether I walk into an in-person event or I happen to be browsing a website that can be seen the same way, and so it can be treated the same way when it comes to presenting that data …

"Data is key and now more than ever it must be at the frontier of activation. With Gen AI changing the game, and the hyperscalers investing billions in it, Tealium helps us to compete with other marketing teams that are already leveraging AI. We are building CX strategies that truly …

"We've been talking for years about sending the right message at the right time. Today, it’s also about the right channel and the right placement. It gets highly complex and you need a tool like Tealium’s CDP to deliver that without a huge lift from your teams."

“Tealium’s post-processing functions and real-time data streaming are the two features that are differentiating. They are specifically why we're using Tealium instead of Adobe.”

"We’re able to better understand the user experience, follow the decision making process, and anticipate any problem areas in scheduling an installation or some other service."