“DMPs have limited purpose, lack flexibility and have generic connectivity compared to other systems. They are good at providing additional data, finding similar segments and leveraging external sources, however, there are questions around the quality of and use of third party data.”

“The impact of regulatory changes around third-party data is a major challenge particularly when looking at the amount of websites and publishing assets under the JFM portfolio. Tealium AudienceStream and iQ Tag Management really was the Swiss army knife of data management systems for us. It’s flexible and applicable to …

"We've been talking for years about sending the right message at the right time. Today, it’s also about the right channel and the right placement. It gets highly complex and you need a tool like Tealium’s CDP to deliver that without a huge lift from your teams."

"The main metric proving the success of the implementation is conversion. Within the first six months Roman Originals was achieving “6x what we were spending on Tealium."

“What's unique about the partnership that we have with Tealium is the ability to bring all of those interesting insights from all customer touchpoints. The legacy that Tealium has in this space is amazing, and we have a powerful integration that allows us to efficiently send customer data to Snowflake …

“We converted almost twice the rate as the second-best team. We were by far the best in the NBA, and we know that this is all due to Tealium and our data strategy.”

"Our objectives with this project were to drive e-commerce revenue as well as brand awareness for all areas of the business."

“What we had was this kind of complex hairball of lots of different point-to-point integrations... a customer could have a very different experience depending on which channel they came through.”

“We were given early access to Snowpipe Streaming, and it’s been a game-changer. It lets us stream in Tealium events and enrich them in real time inside Snowflake—no more waiting for a batch run."

“Our aim is always to provide the most tailored experience to our customers, and to succeed in that we knew we had to leverage a state-of-the-art MarTech architecture that had data at its heart. Tealium’s CDP, which utilizes 1st party data generated through our website, particularly through the configuration tool, …

"The success we’ve seen simply couldn’t have been achieved without the hightouch support we received from the Tealium team — from implementation and onboarding, through to fortnightly strategic counsel. They truly feel like an extension of our internal data analytics and marketing teams."

“Tealium iQ is unique in the market and integral to our data collection, providing a foundation for our overall data infrastructure."

“Most of the time, [stakeholders] don’t care how things happen, just that it does and that they have an easy way to get there. We’ve delivered that From an enterprise standpoint, we also help them operate more efficiently with centralized tagging, while also building a common infrastructure for the entire …

“Tealium IQ sanely empowers our digital solutions."

“There were a number of benefits to Tealium. Operational, business, market engagement, and then strategic fit and scalability, which is really important."