“Tealium’s hands-on approach and continued collaboration has been key to not only a smooth deployment but also our confidence in building further on this foundation as we continue to prioritise personalisation and a data-driven marketing strategy.”

“We converted almost twice the rate as the second-best team. We were by far the best in the NBA, and we know that this is all due to Tealium and our data strategy.”

“As a business, we’ve always had a strong philosophy when it comes to how we gather, share and manage data. Our customers’ privacy has been a key priority and we always treated the user data with the biggest respect. This approach has enabled us to build strong, trusted relationships with …

"Tealium has accelerated L’Oréal’s first-mover advantage by decoding data-driven digital transformation to reinvent the future of beauty. Central to our digital transformation agenda is delivering trusted digital experiences that consistently exceed customer expectations. As the mainstay of our marketing intelligence, Tealium has empowered L’Oréal to transform into a digital-first company …

“Thanks to Tealium iQ, we can now easily implement and manage tags in real-time to optimize Mediahuis’ new site. By streaming our tag management process, Tealium’s solutions have successfully reduced our site disparity and improved our digital marketing performance."

“At the global scale, we have a lot of data that we collect. However, we need to be able to derive knowledge and intelligence from what we collect. We really needed a data structure that would let us make sense of what we were collecting."

“The key difference for us is that now we are still able to work with existing partners, but we can do it much more efficiently. Rather than having each of our partners own all these segments and charging us money to create them, we can do that in house now …

“Most of the time, [stakeholders] don’t care how things happen, just that it does and that they have an easy way to get there. We’ve delivered that From an enterprise standpoint, we also help them operate more efficiently with centralized tagging, while also building a common infrastructure for the entire …

"Being able to harness data in this way opens up several channels of communication we previously didn’t have. This means being able to connect with our customers on a more personal level and meet their needs and expectations as a customer."

“Everyone promises true cross-channel delivery but that’s not necessarily true. We are very lucky that Tealium has built these capabilities way before CDP used to be a word, and it allows us to truly deliver cross-channel messaging.”

“While we were excited to get the green light to execute on our marketing plan for Expo 2020, the timeline put us under pressure. Tealium’s integration was swift enough to be implemented without compromising the project plan. Furthermore, once put in place, its sophistication meant that the integrity of data …

“By intelligently applying data strategies and audience modeling, the automaker has not only improved its ability to identify and target potential customers but has also significantly enhanced the efficiency of its marketing spend. The company’s success in leveraging first-party data to create more effective campaigns across multiple channels positions it …

"Data is key and now more than ever it must be at the frontier of activation. With Gen AI changing the game, and the hyperscalers investing billions in it, Tealium helps us to compete with other marketing teams that are already leveraging AI. We are building CX strategies that truly …

"Intrepid Group is a customer-centric company, so I was fortunate enough to have a head start getting buy-in for tech that will allow us to better identify and understand our customers."

“With Tealium’s tools, we now have a secure and standardized approach to global data collection that empowers us to understand and serve our customers better than ever before.”