105 Tealium Testimonials

“Installing Tealium’s CDP was a huge leap in our digital transformation journey. Not only have we acquired a powerful, agile technology that will fuel our drive to becoming a data-driven, customer experience-focused business, we’ve gained a trusted partner to test, learn and improve the way we communicate with our customers. We now have a robust and flexible engine that allows us to continuously add more data sources and channels, and make continuous improvements to our customer experience.”

“Lefebvre Dalloz takes data regulation and user consent very seriously. To uphold our exacting standards around data compliance and meet new French guidelines on cookie consent, we needed to work swiftly to transform our data collection and consent tools across numerous websites. Working with Tealium enabled us to replace the previous patchwork of tag management tools in record time, while simultaneously improving our data management system so we can make the most of the data our clients share with us.”

"For the past five years, Tealium has allowed us to maximise value from client investment as it plugs into pretty much every marketing cloud, arguably making those tools better through the data it provides."

“EventStream has really been the crux of our solution. It allows us to take and flow that anonymized data over to our web analytics solution provider, and it allows us at the same time to keep that entire click stream and move it back into our data warehouses so that we can analyze that data.”

"We launched more pixels in one week than we did in an entire year."

“Tealium came alongside us, offering solutions time and time again. At the end, we got to a solution that was going to work. We’ve implemented TiQ across 11 wholly-owned brands.”

“While we were excited to get the green light to execute on our marketing plan for Expo 2020, the timeline put us under pressure. Tealium’s integration was swift enough to be implemented without compromising the project plan. Furthermore, once put in place, its sophistication meant that the integrity of data flowing across platforms and from external marketing channels was higher than with the previous DMP. Delivering against such ambitious targets would not have been viable without the quality of data offered by the CDP.”

"Our vision was to bring all stakeholders along the CDP journey from the outset. In creating blueprints for initial use cases, the team analysed projects holistically, identifying who would benefit today and who might benefit in the future. With the rise of first-party data, Tealium’s solution activated privacy by design principles to empower us to compete on a robust foundation of trust. From an operational standpoint, Tealium was integral to integrating our martech stack for masterful and modernised data management. We believe that Tealium has enabled us to serve our valued customers optimally as the digital economy evolves."

"There were other tools out there, including free products, but we knew we needed a robust enterprise tag management solution that could grow with us and offer the full support and feature set we needed. It wasn’t a tough decision – Tealium was the right choice to help increase the efficiency and performance of our digital marketing operations."

“Our portal site, MyJCB, has become a key driver of our customer engagement while almost 50% of our new sign ups comes from online interactions and engagement as well as we are moving towards online payment statements and digitalisation."

“Loyalty is key for a business like Rakuten. Our work revolves around the customer and understanding their needs. Identifying the key insights are pivotal for us to effectively segment and target our audiences. Tealium’s solution has enabled us to find these insights and build targeted audiences. Each audience now receives a more personalised customer experience. Improved campaign performance has also led to a marked increase in revenue streams. The results we’ve seen since using Tealium have secured data a central role in Rakuten moving forwards.”

"Our objectives with this project were to drive e-commerce revenue as well as brand awareness for all areas of the business."

“Thanks to Tealium iQ, we can now easily implement and manage tags in real-time to optimize Mediahuis’ new site. By streaming our tag management process, Tealium’s solutions have successfully reduced our site disparity and improved our digital marketing performance."

"Right time, right message and right place; these three elements are the key ingredients for customer experience success. Unifying customer data is critical to precision personalisation that delights the customer. With Tealium CDP, Household Capital has not only deepened customer insight, but curated real-time resonant messaging to create meaningful impact."

“There were a number of benefits to Tealium. Operational, business, market engagement, and then strategic fit and scalability, which is really important."