105 Tealium Testimonials

“There were a number of benefits to Tealium. Operational, business, market engagement, and then strategic fit and scalability, which is really important."

“EventStream has really been the crux of our solution. It allows us to take and flow that anonymized data over to our web analytics solution provider, and it allows us at the same time to keep that entire click stream and move it back into our data warehouses so that we can analyze that data.”

"With Tealium’s CDP, Income has achieved the sophisticated segmentation of data for real-time activation. By creating an enriched 360-degree single customer view of every individual, Income reduced its cost per acquisition by 40 per cent and improved its click-through rate by 92 per cent. Tealium CDP has been integral to modernising our martech stack to achieve our CX innovation and digital business goals. In turn, Income is empowered to more effectively compete in a hyper-dynamic market."

"Today, Tealium gives us essential visibility across our tags, as well as the ability to instantly make changes as needed to preserve critical functions and performance."

“Tealium extends our opportunities to deploy new, high-value digital marketing technologies and serves as an enabling platform for future strategies for audience segmentation and 1:1 relationship marketing. The Tealium platform helps us maintain marketing strength, giving us the functionality and agility we need to personalize the customer’s web experience for maximum response.”

"We strive to be present for our customers when life happens to ensure help is only moments away. As we continually seek more ways to care for individuals worldwide, Bupa recognises that penetrating insight into real-time consumer needs is key to providing customised care in the precise moments that matter. As the world’s most trusted CDP, Tealium was our partner of choice on a journey to data-driven CX excellence. Tealium CDP illuminated every user interaction along a path to purchase to identify interests, preferences and needs in real time. This crucial capability powered Bupa’s omnichannel personalisation performance to deliver delightful experiences tailored to unique customer needs."

"Tealium’s data orchestration capability unlocked the economic value of first-party data to deliver significant commercial returns. Amid macroeconomic uncertainty, Tealium also generated operational efficiencies, saving support agents a phenomenal 145,000 messages annually, whilst reducing time to insights from 14 days to just 30 minutes. Tealium was the catalyst of Bupa’s CX revolution by cementing the foundation for future-ready, agile growth. With a data-centric commercial strategy, Bupa is now on solid ground to propel success in an evolving global digital economy."

“It eases the work of the campaign manager. You can focus on optimizing instead of setting up the targeting because this is all now done in the CDP and another nice thing is that AudienceStream works not only for programmatic but for cross-channel campaigns.”

“For a retargeting funnel, we had 1,000 different combinations live testing for each audience This helps us learn what might be the best picture or the best call to action to really engage an audience and get our CTRs higher, and of course, our conversions higher.”

"We elected to work with Tealium due to the flexibility that comes hand-in-hand with its ‘build your own stack’ model. The hub means we have full visibility of customer insights both on- and offline in real-time. On top of this strong Digital and Data foundation, our team of digital experts can then add new technologies to suit an individual campaign or business need – rather than blindly subscribing to a pre-existing ecosystem."

“While we were excited to get the green light to execute on our marketing plan for Expo 2020, the timeline put us under pressure. Tealium’s integration was swift enough to be implemented without compromising the project plan. Furthermore, once put in place, its sophistication meant that the integrity of data flowing across platforms and from external marketing channels was higher than with the previous DMP. Delivering against such ambitious targets would not have been viable without the quality of data offered by the CDP.”

“The path to the future of healthcare is digital healthcare.”

"Our vision was to bring all stakeholders along the CDP journey from the outset. In creating blueprints for initial use cases, the team analysed projects holistically, identifying who would benefit today and who might benefit in the future. With the rise of first-party data, Tealium’s solution activated privacy by design principles to empower us to compete on a robust foundation of trust. From an operational standpoint, Tealium was integral to integrating our martech stack for masterful and modernised data management. We believe that Tealium has enabled us to serve our valued customers optimally as the digital economy evolves."

"For the past five years, Tealium has allowed us to maximise value from client investment as it plugs into pretty much every marketing cloud, arguably making those tools better through the data it provides."

"Clients have been fed the story ‘data is the new oil’ for a few years but it hasn’t really become a reality for a lot of them, despite large investments and programmes. Our core focus is how to enable our clients to use data to actually drive business outcomes."