105 Tealium Testimonials

“We’ve been able to more than double the amount of retargeting emails we can send to customers through improved user matching. These incremental customers are as good of quality as we had previously been sending retargeting emails to, but now we’re sending emails to non-authenticated users, and the unit economics are just as good. One hypothesis was that the revenue percent would come down because these customers were not as far along in their user journey as those who are logged in. But that is not the case – and for driving results, that’s been really exciting.”

"This means that we can engage our customers in a highly sophisticated and personalised way. For example, we can now identify our top customers and active clients, suppress promotion seekers for certain messages and push others, meanwhile creating tailored content for product-specific audiences looking at our bags, shoes, accessories, and beachwear.”

“At the global scale, we have a lot of data that we collect. However, we need to be able to derive knowledge and intelligence from what we collect. We really needed a data structure that would let us make sense of what we were collecting."

"Right time, right message and right place; these three elements are the key ingredients for customer experience success. Unifying customer data is critical to precision personalisation that delights the customer. With Tealium CDP, Household Capital has not only deepened customer insight, but curated real-time resonant messaging to create meaningful impact."

"The success we’ve seen simply couldn’t have been achieved without the hightouch support we received from the Tealium team — from implementation and onboarding, through to fortnightly strategic counsel. They truly feel like an extension of our internal data analytics and marketing teams."

“Tealium enabled us to easily remove a faulty tag that was causing delay on our UGG site during Cyber Monday, enabling us to retain 100 percent of our orders for the day.”

“Using Tealium iQ has enabled the sales and marketing division to react faster to changing needs and increased digital complexity. The Tealium tech support team has made sure we get the most out of the tool.”

"If I am not there exactly at the right moment, I am not going to be there at all."

"My challenge was to maximize the use of our data ecosystem, a data layer of 200 variables from ten websites and two mobile applications, to better optimize targeting efforts.”

“Tealium extends our opportunities to deploy new, high-value digital marketing technologies and serves as an enabling platform for future strategies for audience segmentation and 1:1 relationship marketing. The Tealium platform helps us maintain marketing strength, giving us the functionality and agility we need to personalize the customer’s web experience for maximum response.”

“Tealium came alongside us, offering solutions time and time again. At the end, we got to a solution that was going to work. We’ve implemented TiQ across 11 wholly-owned brands.”

"MitoQ’s innovative cellular health products are designed to imbue vitality into the powerhouse of the cell, known as the mitochondria. In selecting a CDP, we sought to identify a technology partner aligned to our commitment to groundbreaking innovation for the greater good. As the global CDP pioneer, Tealium was our technology partner of choice to yield improved real-time insights that advance consumer welfare throughout a customer lifecycle. With Tealium CDP, MitoQ has enhanced customer education at critical touchpoints along a path to purchase. By empowering customers to determine the products best suited to their health needs, our subscription revenue has increased by an incredible 86% in the second year post-CDP adoption. Tealium has enabled MitoQ for performance in an AI-led future through a trusted first-party data foundation that will accelerate our roadmap for customer-centric health innovation."

"The main metric proving the success of the implementation is conversion. Within the first six months Roman Originals was achieving “6x what we were spending on Tealium."

"Being able to harness data in this way opens up several channels of communication we previously didn’t have. This means being able to connect with our customers on a more personal level and meet their needs and expectations as a customer."

“With Tealium, we’ve uncovered insights like people who add to cart are significantly more likely to purchase than people who sign up for our email. We would never know these types of insights without Tealium, but this knowledge now trickles throughout the entirety of our marketing program.”