“Tealium iQ is unique in the market and integral to our data collection, providing a foundation for our overall data infrastructure."

"Rolling out Tealium AudienceStream has been a game changer for how a print-focused publisher approaches digital. Whilst our print output remains strong, it’s impossible to ignore the general shift towards digital content consumption. As a business, we knew we had to up our digital game and Tealium was invaluable in …

"Our campaigns are working better, because they are built off our data sets and the data that we have on the LinkedIn platform."

“DMPs have limited purpose, lack flexibility and have generic connectivity compared to other systems. They are good at providing additional data, finding similar segments and leveraging external sources, however, there are questions around the quality of and use of third party data.”

“Like the majority of brands, the loss of third party cookie data is something we’re really conscious of, and looking to mitigate as soon as we can. Moving our data collection from client-side to server-side has set us up brilliantly for the eventual loss of that data. Introducing the Meta …

“Layering Tealium’s predictive insights onto its CDP has been a real gamechanger. The targeted use of personalised coupons has proven instrumental to improving our conversion rates. Here in Germany, it’s a legal requirement to sell a holiday package at the same price both in-store and online, so coupons enable personalisation …

"We’re able to better understand the user experience, follow the decision making process, and anticipate any problem areas in scheduling an installation or some other service."

“Before we selected Tealium, we considered alternative solutions, including a popular free option that appeared better suited to technical developers. Tealium, because of its simplicity and functionality, turned out to be the best value for us in both the short and long term. We achieved ROI in less than six …

“It eases the work of the campaign manager. You can focus on optimizing instead of setting up the targeting because this is all now done in the CDP and another nice thing is that AudienceStream works not only for programmatic but for cross-channel campaigns.”

“For a retargeting funnel, we had 1,000 different combinations live testing for each audience This helps us learn what might be the best picture or the best call to action to really engage an audience and get our CTRs higher, and of course, our conversions higher.”

“Building a single view of the customer with a CDP is an absolute necessity in today’s digital age. Clients expect easy-to-use digital services, a seamless online banking experience and personal, relevant content – whether they’re logging in online or via an app. We can’t rely on personal conversations in branch …

“With Tealium, we can make the most of the data our clients share with us. By using first-party data with our customers’ consent to build a 360-view, we can improve engagement by delivering more useful, personalised content while prioritising their data privacy. This allows us to be there for them …

"Intrepid Group is a customer-centric company, so I was fortunate enough to have a head start getting buy-in for tech that will allow us to better identify and understand our customers."

“Thanks to Tealium iQ, we can now easily implement and manage tags in real-time to optimize Mediahuis’ new site. By streaming our tag management process, Tealium’s solutions have successfully reduced our site disparity and improved our digital marketing performance."

“We wanted to leverage technology that would bring together offline and online data that would enable personalization, deeper segmentation, and more efficient targeting."