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“Tealium's CDP was the lynchpin in our digital crosssell data strategy, enabling us to transform complex policyholder data into actionable insights. It's not just about having data; it's about making that data work for you in real-time. With Tealium, we've been able to deliver a more personalized, responsive customer experience …
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“There were a number of benefits to Tealium. Operational, business, market engagement, and then strategic fit and scalability, which is really important."
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"With challenging market trends and a constantly evolving landscape, it was critical for MoneySmart to advance our marketing capabilities and enable our acquisition efforts to become more efficient, agile and dynamic in a highly competitive space. We selected Tealium as our vendor of choice due to their platform capabilities and …
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“Customer Data Platforms are packaged software that helps companies solve a huge and growing problem: the need for unified, accessible customer data. Like most packaged software, a CDP reduces risk, deploys faster, costs less, and delivers a more powerful solution than custom-built alternatives. With careful planning, a CDP will provide …
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“What we had was this kind of complex hairball of lots of different point-to-point integrations... a customer could have a very different experience depending on which channel they came through.”
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“We were given early access to Snowpipe Streaming, and it’s been a game-changer. It lets us stream in Tealium events and enrich them in real time inside Snowflake—no more waiting for a batch run."
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“While we were excited to get the green light to execute on our marketing plan for Expo 2020, the timeline put us under pressure. Tealium’s integration was swift enough to be implemented without compromising the project plan. Furthermore, once put in place, its sophistication meant that the integrity of data …
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“We are an online business in a very, very competitive industry where the barriers to entry are very small and people can move their money easily, so it’s critical that we provide our customers with the best customer experience.”
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“AWS allows us to dynamically scale our infrastructure to the needs of the business. Tealium, built on AWS technology, streamlines the connection to other Marketing Technologies and allows us to effectively harness real time data in order to extract business insights across all our digital premises.”
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"Being able to manage our processes in-house has been critical to the business in terms of generating savings to both revenue and time. My team previously spent up to 20% of their working week managing third-party vendors, but their time has now been redirected more strategically towards business development and …
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“We wanted to leverage technology that would bring together offline and online data that would enable personalization, deeper segmentation, and more efficient targeting."
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"Today, Tealium gives us essential visibility across our tags, as well as the ability to instantly make changes as needed to preserve critical functions and performance."
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“The path to the future of healthcare is digital healthcare.”
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"With Tealium’s CDP, Income has achieved the sophisticated segmentation of data for real-time activation. By creating an enriched 360-degree single customer view of every individual, Income reduced its cost per acquisition by 40 per cent and improved its click-through rate by 92 per cent. Tealium CDP has been integral to …
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"We’ve adopted Tealium as the technology that sits at the heart of our data strategy – enabling data gathering and data storage, right through to real-time insights analyses and audience activation. This has empowered a revolutionary view of the role of technology within the business to engender operational excellence. Complemented …