“Before we selected Tealium, we considered alternative solutions, including a popular free option that appeared better suited to technical developers. Tealium, because of its simplicity and functionality, turned out to be the best value for us in both the short and long term. We achieved ROI in less than six months and will continue to benefit from a solution that’s easier for a small team of marketers with no JavaScript expertise to learn and maintain. But most importantly, we’re much more agile in reaching new customers and launching campaigns to produce fast upticks in revenue.”
“We've been able to move around ten million dollars this last year into new tactics from what was there before.”
“After one year working with Tealium, we’ve now implemented a total of 17 use-cases like this one, based on 254 event attributes, 499 audience attributes, and 70 different audiences. As we look forward to 2023, the HABA FAMILYGROUP is planning continuous improvement through optimisation. We are turning our focus to personalisation through product and category recommendations, coupons, and strengthening our customer relationships.”
“The decision to integrate Tealium was a calculated one. We went through a meticulous selection process to make sure we understood what a CDP could offer against the alternatives. Once we decided that a CDP was the right path, we had to make sure we selected the best partner possible. Ultimately, at TWINSET we have a very specific philosophy around data – we are totally omnichannel, and our approach to data needs to reflect that. Tealium was the best option, because it’s agnostic and interoperable with platforms such as Google and Meta. The adaptability of the platform and optimisation to our specific requirements means we can drive the best results for the business.”
"This means that we can engage our customers in a highly sophisticated and personalised way. For example, we can now identify our top customers and active clients, suppress promotion seekers for certain messages and push others, meanwhile creating tailored content for product-specific audiences looking at our bags, shoes, accessories, and beachwear.”
"What ends up happening is you have apples to apples view of whether I walk into an in-person event or I happen to be browsing a website that can be seen the same way, and so it can be treated the same way when it comes to presenting that data on a dashboard."
"The main metric proving the success of the implementation is conversion. Within the first six months Roman Originals was achieving “6x what we were spending on Tealium."
“Getting the best platform is a very important step, but in the end, the most valuable asset and the key piece of the success of the projects are the teams and the synergies that are created once you get everyone involved in your project. We have had the great pleasure of working with a team that believes, trusts and wants to get the maximum out of the stack we’ve been privileged to build.”
“With Tealium’s solution, we now have a platform that can link data with other tools and put it to full use, such as more advanced advertising displays and real-time digital marketing. We are already beginning to see visible effects little by little, but in the future, we are thinking about making visible the ‘invisible effects’ of connecting us with our customers. We would like to work together with Tealium to achieve our business goal of increasing adoption of our service.”
"We’re able to better understand the user experience, follow the decision making process, and anticipate any problem areas in scheduling an installation or some other service."
“While we were excited to get the green light to execute on our marketing plan for Expo 2020, the timeline put us under pressure. Tealium’s integration was swift enough to be implemented without compromising the project plan. Furthermore, once put in place, its sophistication meant that the integrity of data flowing across platforms and from external marketing channels was higher than with the previous DMP. Delivering against such ambitious targets would not have been viable without the quality of data offered by the CDP.”
"We’ve adopted Tealium as the technology that sits at the heart of our data strategy – enabling data gathering and data storage, right through to real-time insights analyses and audience activation. This has empowered a revolutionary view of the role of technology within the business to engender operational excellence. Complemented by AFFINITY’s CX and digital expertise, Lion has successfully digitally transformed into a future-ready enterprise."
“Customer Data Platforms are packaged software that helps companies solve a huge and growing problem: the need for unified, accessible customer data. Like most packaged software, a CDP reduces risk, deploys faster, costs less, and delivers a more powerful solution than custom-built alternatives. With careful planning, a CDP will provide the foundation your company needs in the years ahead to meet customer expectations for exceptional personalized experiences.”
“Our executive briefing was critical in securing a vision match between our business objectives and how Tealium could enable us to accomplish those objectives. And surprisingly, our briefing helped us align across our own business units participating in the briefing, accelerating our ability to realize value from our partnership with Tealium.”
“The path to the future of healthcare is digital healthcare.”