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mParticle

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Read 43 mParticle reviews and testimonials from customers, explore 32 case studies and customer success stories, and watch 12 customer videos to see why companies chose mParticle as their Customer Data Platforms

mParticle is the leading Customer Data Platform (CDP) for multi-channel consumer brands. Companies such as Airbnb, Burger King, NBCUniversal, Spotify, and Starbucks use mParticle to create a unified, real-time customer data pipeline that enables them to win in key moments of the customer journey. Founded in 2013, mParticle is headquartered in New York City with offices in Delray Beach, London, San Francisco and Seattle. The mParticle platform manages more than 500 billion API calls monthly

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  • 43 Testimonials View
  • 32 Case Studies View
  • 12 Customer Videos View
Customer Rating Review Score based on 3023 reference ratings
4.8/5.0 (3023)
  • Winter 2026 Market Leader Customer Data Platforms

43Testimonials

  • "We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in …

  • "mParticle brings our data into one place, so we can understand where users could benefit from an improved experience."

  • "mParticle is critical to our data pipe at this point. If we took out mParticle, we’d spend a lot of time trying to build something similar and it would end …

42 more testimonials currently locked

32 Case Studies

  • How Lulo Bank improved customer onboarding with actionable customer insights

  • How Airbnb scaled their growth strategy while increasing developer efficiency

  • How ivee built a universal source of truth for customer data

31 more case studies currently locked

12 Customer Videos

  • Bleacher Report - Customer Success Story (Ross Schwaber - Director of Product Management)
  • How Jet.com uses mParticle to unify data from mobile and web to create seamless customer experiences
  • mParticle and JetBlue Improving real-time customer experience on the fly
11 more videos currently locked

Additional mParticle Information & Resources

Read mParticle Reviews, Testimonials & Customer References from 43 real mParticle customers.

Browse mParticle Case Studies, Customer Success Stories, & Customer References from 32 businesses that use mParticle.

Watch mParticle Customer Videos to learn why 12 businesses chose mParticle.