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Read 43 mParticle reviews and testimonials from customers, explore 32 case studies and customer success stories, and watch 12 customer videos to see why companies chose mParticle as their Customer Data Platforms

mParticle is the leading Customer Data Platform (CDP) for multi-channel consumer brands. Companies such as Airbnb, Burger King, NBCUniversal, Spotify, and Starbucks use mParticle to create a unified, real-time customer data pipeline that enables them to win in key moments of the customer journey. Founded in 2013, mParticle is headquartered in New York City with offices in Delray Beach, London, San Francisco and Seattle. The mParticle platform manages more than 500 billion API calls monthly

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  • 43 Testimonials View
  • 32 Case Studies View
  • 12 Customer Videos View
Customer Rating Review Score based on 3104 reference ratings
4.8/5.0 (3104)
  • Winter 2026 Market Leader Customer Data Platforms
    Press Release Report

43Testimonials

  • "[mParticle provides] a persistent, unified database with multiple sources, accessible by other systems, for single viewer truth."

    Brent Christensen Director of Database Marketing

  • “Now we can collect a lot of data without keeping up with technical debt across multiple platforms. mParticle allowed us to remove the burden of individual SDKs so we can …

    Richard McNerny Manager, Mobile Apps

  • "We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in …

    Judith Henrichsmann Product Manager
42 more testimonials currently locked

32 Case Studies

  • How Route improved tool onboarding speed and time-to-value by 79%

    Nick Warner Head of Growth

  • How HBO Max launched personalized reengagement campaigns

  • How SeatGeek scales growth and tests new channels using Tune and mParticle

    Nick Gardiner Senior Marketing Analyst
31 more case studies currently locked

12 Customer Videos

  • SeatGeek - Customer Success Story (Sam Arnold - Senior Marketing Analyst)
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    Sam Arnold Senior Marketing Analyst
  • Venmo - Customer Success Story (Joel Witten - Head of Data Engineering & Analytics)
    Play Video
    Joel Witten Head of Data Engineering & Analytics
  • Via - Customer Success Story (Adam Kitain - Senior Growth Associate)
    Play Video
    Adam Kitain Senior Growth Associate
11 more videos currently locked

Additional mParticle Information & Resources

Read mParticle Reviews, Testimonials & Customer References from 43 real mParticle customers.

Browse mParticle Case Studies, Customer Success Stories, & Customer References from 32 businesses that use mParticle.

Watch mParticle Customer Videos to learn why 12 businesses chose mParticle.

FeaturedCustomers has 1,946,161+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.