Mixpanel

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Read 163 Mixpanel reviews and testimonials from customers, explore 133 case studies and customer success stories, and watch 8 customer videos to see why companies chose Mixpanel as their A/B Testing Software

Mixpanel helps companies build beloved products with the leading analytics software for mobile and web.

The only product analytics company featured in Forbes Cloud 100 and Forrester's Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their customers and make smarter decisions.

Backed by Andreessen Horowitz and Sequoia Capital, Mixpanel has almost 20,000 customers worldwide and 14% of the Fortune 500.

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Customer Rating Review Scorebased on 3737 reference ratings
4.8/5.0 (3737)
  • Market Leader 2025 2025
    Summer 2025Market LeaderA/B Testing Software
  • Market Leader 2024 2024
    Fall 2024Market LeaderMobile Analytics Software

Featured Testimonials

  • “Using Mixpanel in ThoughtSpot has given a new freedom to my team for empowering product management to Sales team for being able to understand product usage and make data enabled decisions without needing to depend on a traditional BI team.”

  • “Generally, there are power users, and through data we can visualize the different patterns and pathways that these users take. By learning more about these power users, we know what aspects of the product to focus on, and where needs improvement.”

  • "Before Mixpanel, we could look at what people were doing on the website, but we couldn’t compare that to what they were doing in the app. We didn’t know how their initial experiences would affect their lifetime value. It was a revolutionary step forward to tie that together. It’s had a big impact for us."

Featured Case Studies

  • Guidebook cuts data costs in half by choosing Mixpanel as a back-end solution

  • Intel Security Builds a Culture of Innovation With Product Analytics

  • Canal Digital, a leading pay-TV operator in the Nordics, serves customized content to paid subscribers using Mixpanel

Featured Customer Videos

Additional Mixpanel Information & Resources

Read Mixpanel Reviews, Testimonials & Customer References from 163 real Mixpanel customers.

Browse Mixpanel Case Studies, Customer Success Stories, & Customer References from 133 businesses that use Mixpanel.

Watch Mixpanel Customer Videos to learn why 8 businesses chose Mixpanel.