Mixpanel

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Read 163 Mixpanel reviews and testimonials from customers, explore 133 case studies and customer success stories, and watch 8 customer videos to see why companies chose Mixpanel as their A/B Testing Software

Mixpanel helps companies build beloved products with the leading analytics software for mobile and web.

The only product analytics company featured in Forbes Cloud 100 and Forrester's Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their customers and make smarter decisions.

Backed by Andreessen Horowitz and Sequoia Capital, Mixpanel has almost 20,000 customers worldwide and 14% of the Fortune 500.

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Customer Rating Review Scorebased on 3827 reference ratings
4.8/5.0 (3827)
  • Market Leader 2025 2025
    Summer 2025Market LeaderA/B Testing Software
  • Market Leader 2024 2024
    Fall 2024Market LeaderMobile Analytics Software

Featured Testimonials

  • "Mixpanel gives us a competitive advantage by helping us analyze how users engage with features to inform ongoing improvements."

  • "The ability to understand what different data points represent is critical to data democratization across our teams. Mixpanel has made it easy for us to manage our data so we can change event names and definitions as needed, and clean up implementation issues without requiring engineering resources."

  • “As a platform, Mixpanel has the bandwidth to take on the volume of traffic STARZ PLAY gets every day. The fact that Mixpanel can not only handle all the traffic we have but also allow us to select all the different properties that we find relevant to specific events, and do it in real time, is crucial for us.”

Featured Case Studies

  • Suiteness - Customer Case Study

  • How Joyn prioritized the user experience to drive subscriptions and ad revenue

  • How Lemonade flipped the insurance model and became a unicorn through a data-informed culture

Featured Customer Videos

Additional Mixpanel Information & Resources

Read Mixpanel Reviews, Testimonials & Customer References from 163 real Mixpanel customers.

Browse Mixpanel Case Studies, Customer Success Stories, & Customer References from 133 businesses that use Mixpanel.

Watch Mixpanel Customer Videos to learn why 8 businesses chose Mixpanel.