Mixpanel

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Read 163 Mixpanel reviews and testimonials from customers, explore 133 case studies and customer success stories, and watch 8 customer videos to see why companies chose Mixpanel as their A/B Testing Software

Mixpanel helps companies build beloved products with the leading analytics software for mobile and web.

The only product analytics company featured in Forbes Cloud 100 and Forrester's Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their customers and make smarter decisions.

Backed by Andreessen Horowitz and Sequoia Capital, Mixpanel has almost 20,000 customers worldwide and 14% of the Fortune 500.

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Customer Rating Review Scorebased on 3707 reference ratings
4.8/5.0 (3707)
  • Market Leader 2025 2025
    Summer 2025Market LeaderA/B Testing Software
  • Market Leader 2024 2024
    Fall 2024Market LeaderMobile Analytics Software

Featured Testimonials

  • "Mixpanel is magical when it comes to finding answers to your questions with a well-structured data governance setup. The Omtera team helped us set up and establish that stack I received feedback from my colleagues saying, ‘This is the best tool I’ve used in my work life."

  • “Mixpanel made it easy for non-developers to create, launch, and measure a test, so we can now focus on the future.”

  • "Mixpanel made analytics self-serve for the product teams at Uber so anyone can answer questions they have on user conversion, retention, and activation that are locally relevant and optimized for that region."

Featured Case Studies

  • OkCredit, one of the most trusted mobile apps for small businesses across India, relies on Mixpanel to increase user engagement and long-term retention

  • GBM optimizes its investment products to increase user engagement and retention

  • How May used Mixpanel to drive product improvements and successful startup fundraising

Featured Customer Videos

Additional Mixpanel Information & Resources

Read Mixpanel Reviews, Testimonials & Customer References from 163 real Mixpanel customers.

Browse Mixpanel Case Studies, Customer Success Stories, & Customer References from 133 businesses that use Mixpanel.

Watch Mixpanel Customer Videos to learn why 8 businesses chose Mixpanel.