Mixpanel

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Read 163 Mixpanel reviews and testimonials from customers, explore 133 case studies and customer success stories, and watch 8 customer videos to see why companies chose Mixpanel as their A/B Testing Software

Mixpanel helps companies build beloved products with the leading analytics software for mobile and web.

The only product analytics company featured in Forbes Cloud 100 and Forrester's Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their customers and make smarter decisions.

Backed by Andreessen Horowitz and Sequoia Capital, Mixpanel has almost 20,000 customers worldwide and 14% of the Fortune 500.

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Customer Rating Review Scorebased on 3787 reference ratings
4.8/5.0 (3787)
  • Market Leader 2025 2025
    Summer 2025Market LeaderA/B Testing Software
  • Market Leader 2024 2024
    Fall 2024Market LeaderMobile Analytics Software

Featured Testimonials

  • "Mixpanel made analytics self-serve for the product teams at Uber so anyone can answer questions they have on user conversion, retention, and activation that are locally relevant and optimized for that region."

  • "With Mixpanel’s help, we increased user adoption of our Logistics app by 120% in just a few weeks."

  • “We wanted to be able to track how long they watched, at what point did they stop, what they replayed, and not just whether they played the video or not, With Mixpanel, we found that the longer people watched, the more they were impacted by the message, and the more of an advocate for Bernie they became. We were also able to attribute the traffic source of the video, which we couldn’t have done with other out-of-the-box solutions.”

Featured Case Studies

  • Suiteness - Customer Case Study

  • How Joyn prioritized the user experience to drive subscriptions and ad revenue

  • Carnegie Mellon University - Customer Case Study

Featured Customer Videos

Additional Mixpanel Information & Resources

Read Mixpanel Reviews, Testimonials & Customer References from 163 real Mixpanel customers.

Browse Mixpanel Case Studies, Customer Success Stories, & Customer References from 133 businesses that use Mixpanel.

Watch Mixpanel Customer Videos to learn why 8 businesses chose Mixpanel.