Mixpanel

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Read 163 Mixpanel reviews and testimonials from customers, explore 133 case studies and customer success stories, and watch 8 customer videos to see why companies chose Mixpanel as their A/B Testing Software

Mixpanel helps companies build beloved products with the leading analytics software for mobile and web.

The only product analytics company featured in Forbes Cloud 100 and Forrester's Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their customers and make smarter decisions.

Backed by Andreessen Horowitz and Sequoia Capital, Mixpanel has almost 20,000 customers worldwide and 14% of the Fortune 500.

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Customer Rating Review Scorebased on 3853 reference ratings
4.8/5.0 (3853)
  • Market Leader 2025 2025
    Summer 2025Market LeaderA/B Testing Software
  • Market Leader 2024 2024
    Fall 2024Market LeaderMobile Analytics Software

Featured Testimonials

  • "I definitely see the benefit in using Mixpanel for more projects and campaigns, like sending push notifications since our data is right in there. We believe Mixpanel can help us improve even more of our KPIs."

  • "Because of Mixpanel's Funnels, Segmentation, and Notification tools, we're more proactive in preventing and resolving issues."

  • “Before Mixpanel, there were some missing pieces when it came to analytics. Shopify didn’t have any way to help us monitor web and paid traffic around the store merchandise, and Google Analytics wasn’t able to help us with cross-device attribution.”

Featured Case Studies

  • Adstage - Customer Case Study

  • Kaplan, uses Mixpanel to increase usage of its mobile app, optimize its sign-up flow, and send relevant messages to boost retention

  • Car Next Door drives user growth and retention with improved product insights

Featured Customer Videos

Additional Mixpanel Information & Resources

Read Mixpanel Reviews, Testimonials & Customer References from 163 real Mixpanel customers.

Browse Mixpanel Case Studies, Customer Success Stories, & Customer References from 133 businesses that use Mixpanel.

Watch Mixpanel Customer Videos to learn why 8 businesses chose Mixpanel.