Mixpanel

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Read 163 Mixpanel reviews and testimonials from customers, explore 133 case studies and customer success stories, and watch 8 customer videos to see why companies chose Mixpanel as their A/B Testing Software

Mixpanel helps companies build beloved products with the leading analytics software for mobile and web.

The only product analytics company featured in Forbes Cloud 100 and Forrester's Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their customers and make smarter decisions.

Backed by Andreessen Horowitz and Sequoia Capital, Mixpanel has almost 20,000 customers worldwide and 14% of the Fortune 500.

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Customer Rating Review Scorebased on 3725 reference ratings
4.8/5.0 (3725)
  • Market Leader 2025 2025
    Summer 2025Market LeaderA/B Testing Software
  • Market Leader 2024 2024
    Fall 2024Market LeaderMobile Analytics Software

Featured Testimonials

  • "Mixpanel has become the destination for us to look at everything to do with the product itself. It has become the driver of our entire PLG strategy. Everyone across the company always has a Mixpanel tab open; it’s a strategic part of our business day."

  • "Mixpanel’s ability to break data into actionable insights helps us understand the way users are interacting within the platform, test our hypotheses in real time, and not miss a single data point that could be critical in defining the user experience. These insights are invaluable — they help us strengthen our product-market fit."

  • "I’m looking at 2.5 million users and over 100 million events, and in seconds I have the real-time answer to my question. I can’t imagine being able to do this analysis without Mixpanel."

Featured Case Studies

  • How Lemonade flipped the insurance model and became a unicorn through a data-informed culture

  • Intel Security Builds a Culture of Innovation With Product Analytics

  • How StuDocu Grew With Experiments on Mixpanel

Featured Customer Videos

Additional Mixpanel Information & Resources

Read Mixpanel Reviews, Testimonials & Customer References from 163 real Mixpanel customers.

Browse Mixpanel Case Studies, Customer Success Stories, & Customer References from 133 businesses that use Mixpanel.

Watch Mixpanel Customer Videos to learn why 8 businesses chose Mixpanel.