Mixpanel

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Read 163 Mixpanel reviews and testimonials from customers, explore 133 case studies and customer success stories, and watch 8 customer videos to see why companies chose Mixpanel as their A/B Testing Software

Mixpanel helps companies build beloved products with the leading analytics software for mobile and web.

The only product analytics company featured in Forbes Cloud 100 and Forrester's Digital Intelligence Wave, Mixpanel provides the insights teams need to understand their customers and make smarter decisions.

Backed by Andreessen Horowitz and Sequoia Capital, Mixpanel has almost 20,000 customers worldwide and 14% of the Fortune 500.

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Customer Rating Review Scorebased on 3764 reference ratings
4.8/5.0 (3764)
  • Market Leader 2025 2025
    Summer 2025Market LeaderA/B Testing Software
  • Market Leader 2024 2024
    Fall 2024Market LeaderMobile Analytics Software

Featured Testimonials

  • “Mixpanel made it easy for non-developers to create, launch, and measure a test, so we can now focus on the future.”

  • "Mixpanel is a universal language at Betterment. Without Mixpanel, bridging the gap between Product and Analytics would be challenging. Our collaboration with both Mixpanel and Hightouch is critical to support Betterment’s data-driven culture."

  • "They did a great job teaching the team how to leverage the various reports and handled a lot of random questions thrown their way. We're really excited to have our CSM and Solutions Architect in the fold as we try to maximize our investment in Mixpanel."

Featured Case Studies

  • How Revolution Messaging turned a website into 13 million votes for Bernie Sanders

  • How SuperPlay used Mixpanel to build a data-informed culture

  • Hinge, uses Mixpanel to constantly develop, iterate, and improve its app to drive more interaction, retention, and ultimately matches

Featured Customer Videos

Additional Mixpanel Information & Resources

Read Mixpanel Reviews, Testimonials & Customer References from 163 real Mixpanel customers.

Browse Mixpanel Case Studies, Customer Success Stories, & Customer References from 133 businesses that use Mixpanel.

Watch Mixpanel Customer Videos to learn why 8 businesses chose Mixpanel.