Acquia CDP ingests first party data into the platform via real-time connectors and APIs, including profile data from customer facing systems, transaction data from order management and POS systems, and engagement data from interaction systems such as the website, email, and the call center. Acquia CDP also connects to customer activation systems to enrich personalized customer engagement.
“[Acquia CDP] has been huge as far as segmenting our list, helping us understand our customers; where they are and what kind of messages we need to send them at a particular time.”
"AgilOne helped us consolidate and make sense of our data. For the first time, we have an actionable set of customer personas based on clusters of consumption patterns."
"[Acquia CDP] gives us a deeper level of insight into our customers allowing for more targeted offers. [Acquia CDP] also helps to identify customer-acquisition channels that bring in the highest value customers, maximizing our advertising ROI."
Read Acquia CDP Reviews, Testimonials & Customer References from 25 real Acquia CDP customers.
Browse Acquia CDP Case Studies, Customer Success Stories, & Customer References from 23 businesses that use Acquia CDP.
Watch Acquia CDP Customer Videos to learn why 4 businesses chose Acquia CDP.
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