Acquia CDP

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Read 25 Acquia CDP reviews and testimonials from customers, explore 23 case studies and customer success stories, and watch 4 customer videos to see why companies chose Acquia CDP as their Customer Data Platforms

Acquia CDP ingests first party data into the platform via real-time connectors and APIs, including profile data from customer facing systems, transaction data from order management and POS systems, and engagement data from interaction systems such as the website, email, and the call center. Acquia CDP also connects to customer activation systems to enrich personalized customer engagement.

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Customer Rating Review Scorebased on 2411 reference ratings
4.7/5.0 (2411)
  • Market Leader 2025 2025
    Winter 2025Market LeaderCustomer Data Platforms

Featured Testimonials

  • "With [Acquia CDP], we're able to look at data from digital and physical touch points and predict how a customer will behave so we can serve the next best action."

  • “Acting on [Acquia CDP] data, we have built personalized post-purchase journeys that are relevant for each unique customer. This reinvigorated welcome email series and reactivation program has also translated from online engagement to in-store transactions, leading to an 18 percent increase of incremental revenue in the first two months alone.”

  • “We used AgilOne to analyze what our customers were buying. I didn’t know our customers were segmented this way until using AgilOne.”

Featured Case Studies

  • Sun & Ski Sports - Customer Case Study

  • Specialty tea retailer DAVIDsTEA worked with Acquia CDP to better understand customers and maximize the power of its loyalty program

  • Tumi Inc - Customer Case Study

Featured Customer Videos

Additional Acquia CDP Information & Resources

Read Acquia CDP Reviews, Testimonials & Customer References from 25 real Acquia CDP customers.

Browse Acquia CDP Case Studies, Customer Success Stories, & Customer References from 23 businesses that use Acquia CDP.

Watch Acquia CDP Customer Videos to learn why 4 businesses chose Acquia CDP.