Acquia CDP ingests first party data into the platform via real-time connectors and APIs, including profile data from customer facing systems, transaction data from order management and POS systems, and engagement data from interaction systems such as the website, email, and the call center. Acquia CDP also connects to customer activation systems to enrich personalized customer engagement.
“[Acquia CDP] has been huge as far as segmenting our list, helping us understand our customers; where they are and what kind of messages we need to send them at a particular time.”
“We used AgilOne to analyze what our customers were buying. I didn’t know our customers were segmented this way until using AgilOne.”
“With AgilOne, we can do email segmentation in minutes and personalize offers based on behavior. Sending fewer, more relevant emails has led to an average email open rate of 30% and helped grow full-price sales 28.5%.”
Read Acquia CDP Reviews, Testimonials & Customer References from 25 real Acquia CDP customers.
Browse Acquia CDP Case Studies, Customer Success Stories, & Customer References from 23 businesses that use Acquia CDP.
Watch Acquia CDP Customer Videos to learn why 4 businesses chose Acquia CDP.