Acquia CDP ingests first party data into the platform via real-time connectors and APIs, including profile data from customer facing systems, transaction data from order management and POS systems, and engagement data from interaction systems such as the website, email, and the call center. Acquia CDP also connects to customer activation systems to enrich personalized customer engagement.
“We used AgilOne to analyze what our customers were buying. I didn’t know our customers were segmented this way until using AgilOne.”
"When you think about the marketing technology stack - from a CDP, DMP, all the AdTech and MarTech you need to deliver experiences - in my humble opinion, I look at the CDP as the absolute most important investment a company can make."
"We needed a partner with an all-in-one technology that could solve our data silo issues and unite our customer profiles across all channels and provide actionable insights to inform and shape our strategies."
Read Acquia CDP Reviews, Testimonials & Customer References from 25 real Acquia CDP customers.
Browse Acquia CDP Case Studies, Customer Success Stories, & Customer References from 23 businesses that use Acquia CDP.
Watch Acquia CDP Customer Videos to learn why 4 businesses chose Acquia CDP.
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