Acquia CDP

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Read 25 Acquia CDP reviews and testimonials from customers, explore 23 case studies and customer success stories, and watch 4 customer videos to see why companies chose Acquia CDP as their Customer Data Platforms

Acquia CDP ingests first party data into the platform via real-time connectors and APIs, including profile data from customer facing systems, transaction data from order management and POS systems, and engagement data from interaction systems such as the website, email, and the call center. Acquia CDP also connects to customer activation systems to enrich personalized customer engagement.

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Customer Rating Review Scorebased on 2365 reference ratings
4.7/5.0 (2365)
  • Market Leader 2025 2025
    Winter 2025Market LeaderCustomer Data Platforms

Featured Testimonials

  • "We needed a partner with an all-in-one technology that could solve our data silo issues and unite our customer profiles across all channels and provide actionable insights to inform and shape our strategies."

  • "What we look forward to is the ability to identify a group that will convert with, say, a 10 percent discount. Another group may come back and buy with a 20 percent discount, while another group may not be interested in any of your products, which is good to know.”

  • "With [Acquia CDP], we're able to look at data from digital and physical touch points and predict how a customer will behave so we can serve the next best action."

Featured Case Studies

  • JOANN Stores Stitches Together Data with Agilone’s Customer Data Platform

  • Plus-size clothing retailer Ashley Stewart uses Acquia Customer Data Platform to help transform single-channel shoppers into high-value omnichannel shoppers

  • When Lilly Pulitzer needed to ensure its iconic brand stayed relevant in the Internet age, it chose Acquia Customer Data Platform to lead the transformation

Featured Customer Videos

Additional Acquia CDP Information & Resources

Read Acquia CDP Reviews, Testimonials & Customer References from 25 real Acquia CDP customers.

Browse Acquia CDP Case Studies, Customer Success Stories, & Customer References from 23 businesses that use Acquia CDP.

Watch Acquia CDP Customer Videos to learn why 4 businesses chose Acquia CDP.