Acquia CDP ingests first party data into the platform via real-time connectors and APIs, including profile data from customer facing systems, transaction data from order management and POS systems, and engagement data from interaction systems such as the website, email, and the call center. Acquia CDP also connects to customer activation systems to enrich personalized customer engagement.
"We needed a partner with an all-in-one technology that could solve our data silo issues and unite our customer profiles across all channels and provide actionable insights to inform and shape our strategies."
"What we look forward to is the ability to identify a group that will convert with, say, a 10 percent discount. Another group may come back and buy with a 20 percent discount, while another group may not be interested in any of your products, which is good to know.”
"With [Acquia CDP], we're able to look at data from digital and physical touch points and predict how a customer will behave so we can serve the next best action."
Read Acquia CDP Reviews, Testimonials & Customer References from 25 real Acquia CDP customers.
Browse Acquia CDP Case Studies, Customer Success Stories, & Customer References from 23 businesses that use Acquia CDP.
Watch Acquia CDP Customer Videos to learn why 4 businesses chose Acquia CDP.
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