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Optimove is the leading CRM Marketing Platform, empowering marketing teams to create and manage large-scale, customer-led journeys. Recognized by Forrester as a Leader for Cross-Channel Campaign Management, Optimove leverages AI to autonomously surface valuable customer segments, orchestrate self-optimizing CRM journeys, and accurately deliver the marketing interaction of the highest incremental impact. Optimove is used by leading brands, including Dollar Shave Club, Entain, Papa John's, Penn National, and Staples, to maximize customer loyalty, retention, and lifetime value.
"Optimove helped us scale our CRM operations while keeping our team size lean. In 2019 we ran 2 plans for 100K customers. By 2024, we manage 400+ recurring plans targeting …
"We particularly appreciate Optimove’s automatic facilities for prioritizing campaigns for individual customers, excluding customers from receiving too-frequent or overlapping messages, and re-distributing competing offers between different customer micro-segments within a …
“Customer segmentation is both the foundation and a key driver of successful retention. Having this capability readily available—refined by a team of professionals—significantly increases your chances of success. Personally, my …
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