Optimove is the leading CRM Marketing Platform, empowering marketing teams to create and manage large-scale, customer-led journeys. Recognized by Forrester as a Leader for Cross-Channel Campaign Management, Optimove leverages AI to autonomously surface valuable customer segments, orchestrate self-optimizing CRM journeys, and accurately deliver the marketing interaction of the highest incremental impact. Optimove is used by leading brands, including Dollar Shave Club, Entain, Papa John's, Penn National, and Staples, to maximize customer loyalty, retention, and lifetime value.
"Getting direct access to our own data, democratizing data in the organization, shortening the time to value for data-driven operations and reacting immediately to changes in customer behavior and the market became critical goals for us. We deployed Optimove as it promised to help us accomplish all of this."
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