Optimove is the leading CRM Marketing Platform, empowering marketing teams to create and manage large-scale, customer-led journeys. Recognized by Forrester as a Leader for Cross-Channel Campaign Management, Optimove leverages AI to autonomously surface valuable customer segments, orchestrate self-optimizing CRM journeys, and accurately deliver the marketing interaction of the highest incremental impact. Optimove is used by leading brands, including Dollar Shave Club, Entain, Papa John's, Penn National, and Staples, to maximize customer loyalty, retention, and lifetime value.
“Before Optimove, our team was not able to increase the volume of campaigns and scale CRM marketing. Using Optimove, it was easy to develop Lifecycle based, AI-driven campaigns. We now consistently communicate with customers based on realtime and predictive behavior, targeting each player with personalized offers that are relevant to them.”
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