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"We use Optimove on four of our major brands to plan and measure the marketing campaigns we send to our customers. Optimove’s unique micro-segmentation capabilities allow us to easily identify and target very small groups of similar customers with personalised campaigns. Because the software uses control groups to calculate the uplift of each campaign, we know exactly how each campaign performs so that we can focus on using the most effective ones for each customer group. Despite a growing customer base, the friendly and talented team at Optimove maintain an exceptional relationship with their clients, with no query too small to answer. This has enabled us to move forward quickly with the product to achieve our business goals. I wouldn’t hesitate to recommend Optimove to any business with CRM needs."
"We’ve been using Optimove for over a year now to automatically segment all new registered users into several value tiers based on customer LTV forecasting. With the software, we have been able to successfully focus our sales reps on the users most likely to become high-volume traders, substantially increasing our average revenue per new user."
San Francisco-based Blueshift helps brands automate and personalize engagement across every marketing channel. The Blueshift Intelligent Customer Engagement platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. With a customer data platform and a cross-channel marketing hub all in one place, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. Blueshift Customer AI combines agentic, predictive, and generative intelligence to help marketers scale 1:1 engagement—fast. From identifying high-value segments to automatically launching and optimizing campaigns, Customer AI does the heavy lifting—so your team can move faster, test more, and grow smarter. And with 89% of marketing leaders saying AI helps improve timing, content recommendations, and personalized product delivery, it’s clear that smarter automation is now essential for growth. From identifying high-value segments to automatically launching and optimizing campaigns, Customer AI does the heavy lifting—so your team can move faster, test more, and grow smarter. Blueshift has been recognized in Gartner’s Magic Quadrant for CDP, a Leader in GigaOm’s Radar for CDPs, and in the Deloitte Technology Fast 500™ lists in 2020 through 2023 as one of the fastest-growing technology companies in North America. Learn more at blueshift.com.
Acquia CDP ingests first party data into the platform via real-time connectors and APIs, including profile data from customer facing systems, transaction data from order management and POS systems, and engagement data from interaction systems such as the website, email, and the call center. Acquia CDP also connects to customer activation systems to enrich personalized customer engagement.
Salesforce is powering innovation in sales, service, marketing, community, analytics, apps, and more. Salesforce also put aside 1% of their equity, 1% of their employee's time, and 1% of their product, and formed the Salesforce Foundation. These two key decisions have fueled their incredible growth, made them the global leader in CRM, defined the era of cloud computing, and inspired a new philanthropic model for all to follow. Thanks to their dedicated employees, partners, and the customers they serve, their industry-leading customer platform has become the world's leading enterprise cloud ecosystem. Industries and companies of all sizes can connect to their customers in a whole new way using the latest innovations in mobile, social, and cloud technology to connect with their customers like never before.
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