"We use Optimove on four of our major brands to plan and measure the marketing campaigns we send to our customers. Optimove’s unique micro-segmentation capabilities allow us to easily identify and target very small groups of similar customers with personalised campaigns. Because the software uses control groups to calculate the …

"We’ve been using Optimove for over a year now to automatically segment all new registered users into several value tiers based on customer LTV forecasting. With the software, we have been able to successfully focus our sales reps on the users most likely to become high-volume traders, substantially increasing our …