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Amperity is the Intelligent Customer Data Platform empowering global consumer brands to create unique and personalized experiences by unlocking all their customer data. Using machine learning and massive computing power, Amperity stitches together all of a brand's disparate data sources from complete customer profiles and makes those profiles available to marketers and analysts. This complete, actionable data can be used to power customer 360 initiatives, acquisition, and retention marketing programs, and advanced customer analytics.
Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, …
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"Together all of this brings state-of-the-art personalization built on complete, accurate data direct to the brand’s marketing team for activation."
“We've always said we want a customer-centric view of the business. We have goals to drive more personalization and better understand our customers, but the data has been a limitation. …
“Before, updating an email dashboard would take 4-5 hours every day, then I would have to manually update it — now it’s done automatically.”
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