Amperity is the Intelligent Customer Data Platform empowering global consumer brands to create unique and personalized experiences by unlocking all their customer data. Using machine learning and massive computing power, Amperity stitches together all of a brand's disparate data sources from complete customer profiles and makes those profiles available to marketers and analysts. This complete, actionable data can be used to power customer 360 initiatives, acquisition, and retention marketing programs, and advanced customer analytics.
Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.
Learn more about Segment“Fridays pulls in data from point-of-sales systems, social media, credit card transactions and mobile devices, and analyzes it to create personalized campaigns for the pool of more than 4 million guests who have given Fridays permission to contact them directly. Technology from Amperity Inc. helps stitch disparate data together, and internal AI tools parse that data to generate personalized messages for customers. As more data about a customer comes in, the more targeted those messages can be.”
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