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Lytics helps enterprises automate personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP). Popular retailing, media, consumer goods, banking, and tech brands use Lytics to execute one-to-one marketing programs that their customers welcome.
Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, …
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“By allowing us to use data to drive better marketing decisions, Lytics has given us a competitive edge. Having Lytics is like having a data scientist on our team. I …
“Being able to merge social, web, and email signals lets us have a better conversation with customers beyond email makes our marketing better.”
“We’re excited about the launch of Lytics Personalization and the ability to quickly build one-to-one interactions with website visitors rather than exhaust our own internal resources. In addition to ease-of-use …
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