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Lytics

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Read 25 Lytics reviews and testimonials from customers, explore 19 case studies and customer success stories, and watch 2 customer videos to see why companies chose Lytics as their Customer Data Platforms

Lytics helps enterprises automate personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP). Popular retailing, media, consumer goods, banking, and tech brands use Lytics to execute one-to-one marketing programs that their customers welcome.

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Customer Rating Review Scorebased on 2592 reference ratings
4.8/5.0 (2592)
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    Winter 2025Market LeaderCustomer Data Platforms

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    Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos, and Instacart to some of the world’s largest organizations like Levi’s, Intuit, and Time. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.

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25Testimonials

  • “We've been successfully using Lytics' customer data platform to personalize email outreach to prospective customers. We are excited about the new reporting product because it will help us both better visualize our customers' journeys and potentially determine how we can expand our use of personalized marketing."

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19 Case Studies

  • How Industry Dive makes a big splash in media

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2 Customer Videos

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Additional Lytics Information & Resources

Read Lytics Reviews, Testimonials & Customer References from 25 real Lytics customers.

Browse Lytics Case Studies, Customer Success Stories, & Customer References from 19 businesses that use Lytics.

Watch Lytics Customer Videos to learn why 2 businesses chose Lytics.