“We use Lytics to build hyper-targeted segments and create personalized messages that resonate with that audience. If even a few of those visitors convert, we are able to drive significant revenue for the company.”

“Previously, we didn't have a way to target members from our most important cohorts on our website. With Lytics Personalization, identifying and messaging this group on site is easy. We're excited about adding additional on-site messaging to targeted user groups in the future. This opportunity equals immediate and significant revenue …