“We use Lytics to build hyper-targeted segments and create personalized messages that resonate with that audience. If even a few of those visitors convert, we are able to drive significant revenue for the company.”
“Previously, we didn't have a way to target members from our most important cohorts on our website. With Lytics Personalization, identifying and messaging this group on site is easy. We're excited about adding additional on-site messaging to targeted user groups in the future. This opportunity equals immediate and significant revenue for us.”
Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 200 marketing, analytics, and dataShow more