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“We look at the number of people within that account who are actively using the product, and we automate the workflows in Salesforce so the account team doesn't have to spend extra energy trying to figure it out."
"[I]t's 2020. You should be at the revenue table. You should be able to say we're generating pipeline or influencing pipeline. If you can't, you might want to reevaluate it."
mParticle is the leading Customer Data Platform (CDP) for multi-channel consumer brands. Companies such as Airbnb, Burger King, NBCUniversal, Spotify, and Starbucks use mParticle to create a unified, real-time customer data pipeline that enables them to win in key moments of the customer journey. Founded in 2013, mParticle is headquartered in New York City with offices in Delray Beach, London, San Francisco and Seattle. The mParticle platform manages more than 500 billion API calls monthly
Hull solves this by collecting, enriching and synchronizing customer data across all your services without writing any code. People deserve better than the sales, marketing and support of today. It’s never been easier to use data and technology to find, acquire and care for customers. But, that data so often sits siloed within tools and teams. Hull connects and combines that data so you can orchestrate a personal, relevant experience at every touch using your existing tools today. A seamless experience for customers and for the sales, marketing and support teams produce that.
Acquia CDP ingests first party data into the platform via real-time connectors and APIs, including profile data from customer facing systems, transaction data from order management and POS systems, and engagement data from interaction systems such as the website, email, and the call center. Acquia CDP also connects to customer activation systems to enrich personalized customer engagement.
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