“Hull is the first place where we push all the data that we source on the companies so that we can use it for both prioritization and hyper-personalization of our messaging and talk tracks. And with the amount of data we’re sourcing, Hull is really, really important."

“I think the most exciting part of it all is that we collect extreme amounts of data against every single one of our target accounts. We collect traffic data, whether they're B2B or B2C, firmographics, technographics. We even scrape the websites themselves to pull out other information too, like who …