"Hull is a game changer for us. Merging data from different sources makes data-driven marketing a reality."
“Hull provides transparency into valuable data that we can actually trust. After setting up our attribution process in Hull, it became increasingly easier to monitor data accuracy and progressively let the tool do the work.”
Acquia CDP ingests first party data into the platform via real-time connectors and APIs, including profile data from customer facing systems, transaction data from order management and POS systems, and engagement data from interaction systems such as the website, email, and the call center. Acquia CDP also connects to customer activation systems to enrich personalized customer engagement.
CaliberMind offers ABM and Analytics power without the big platform overhead. Their ABM Converter & Revenue Analytics solution, built on top of their leading Customer Data Platform, lets marketers repurpose their existing CRM and Marketing Automation systems to manage, measure, and report on both Demand Generation and ABM success in days not months for a fraction of the cost of big platforms.
ONEcount is the only customer data platform (CDP) that includes DMP capabilities into a single, highly-integrated platform. Designed for media companies, the software features a powerful targeting engine that can be used to target content and banners against both behavior and identity.