I chose UniFida as our cloud based customer data platform. It has so many features and functions, but the five key benefits that stand out for me are: Allows the client to take control in house of making campaign selections, allows instant campaign results analysis with match-back to the SCV, provides support for handling GDPR subject access requests and the right to be forgotten, provides customisable dashboard reports and browser reports all in one place, overlays customer browsing on the SCV so that it can be used for selections and personalising email messaging.

It is only recently that Julian and I have become acquainted, and I am so impressed by his and his team’s attention, tenacity, clarity of thought, speed, efficiency and brilliant solutions.

UniFida has illustrated future proof adaptability.

Cloud-based UniFida is the best value intuitive data marketing tool I can find to drive continued high levels of growth.