"For the last 18 months I’ve been helping a retailer improve their customer acquisition and retention through a wide variety of projects. That’s meant I’ve had the pleasure of getting to grips with the UniFida system. I really do mean pleasure – I’ve been in eCommerce for over 15 years and it’s been great to finally be able to understand what’s influencing our new and repeat purchases (including both on and offline marketing activity). Being able to segment those results by pretty much any criteria we want has enabled us to improve our testing plans for the future much faster than we otherwise would have been able to. What’s made the tool particularly powerful is that although 90% of what you want is there out of the box, customising for the last 10% has been very straightforward. Which means we’ve been able to bring the insight UniFida gives us into far more projects that I would have ever thought possible."
"UniFida has illustrated future proof adaptability."

FirstHive is a Customer Data Platform that builds Unique Customer Identities by aggregating data from across all sources of customer interactions and customer transactions. It integrates with all the customer touchpoints deployed by a brand to pull in data to a single interface and build rich customer profiles which can be split into relevant, intelligent cohorts. FirstHive also supports creation and execution of customer engagement campaigns across email, SMS, Voice, browser, website, mobile applications, and social channels like Facebook, LinkedIn, Twitter, and Instagram.
Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes. Klaviyo’s modern and intuitive SaaS platform enables business users of any skill level to harness their first-party data from more than 350 integrations to send the right message at the right time across email, SMS, and push notifications. Innovative businesses like Good American, TaylorMade, Liquid Death, Stanley 1913, and more than 146,000 other paying customers leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms.
Velocidi is an award-winning customer data platform (CDP) company specializing in fashion e-commerce. The company is headquartered in New York, with offices in Porto, Portugal. They deliver machine learning solutions to maximize revenue from marketing and accelerate growth. Velocidi is used by brands to automatically collect and unify 1st-party customer data, leverage machine learning to predict customer behavior, and seamlessly activate audience segments on advertising platforms.






