Alterian is a leading provider of cross-channel campaign and real time interaction management software, which is used by its direct clients, agencies, and marketing services providers to deliver compelling and personalized customer experiences in multi-channel scenarios for many of the world’s leading brands and corporations.
Lexer Customer Data Platform is an easy-to-use marketing hub for customer insights, segmentation, and targeting. There are over 13 Billion people and things connected to the internet generating data. Most of this data is ignored. Lexer solves this problem through enterprise-level SaaS tools that enrich for insight, and activate for impact. It consumes data from multiple sources, enriches that data, and make this data accessible to their clients through their dashboards.
UniFida is serviced technology that provides customer data platform set-up and on-line and off-line data integration, building personalised dashboards, developing propensity, customer value and attrition models, making complex campaign selections, setting attribution rules for campaign reporting, providing customer journey reporting.