Account-based marketing (ABM) platforms realign sales and marketing units away from general lead generation and branding strategies by empowering them to determine quality target accounts to deploy a personalized marketing strategy.
What to Look For In Account-Based Marketing Platforms SoftwareBrowse 1,170 reviews, 884 case studies & customer success stories, and 438 customer videos of the best Account-Based Marketing Platforms Software for your business needs
Uberflip makes content perform by centralizing it into one immersive experience, increasing key engagement metrics and generating more leads. By creating an Uberflip content Hub, you can include blog articles, …
LeanData’s best in class solution simplifies the complexity of the B2B sales process through intelligent lead management. LeanData makes revenue-generation teams more successful by matching leads to accounts and then …
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. …
AdRoll ABM is a full-funnel account-based marketing product built for B2B marketers who need to turn buyer signals into real revenue impact. Formerly known as RollWorks, AdRoll ABM is now …
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, …
Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites …
The traditional methods just aren’t cutting it anymore, and falling behind is not an option. B2B strategies have evolved, and the rules of the game have changed. To stay competitive, …
Ion Interactive empowers modern marketers to produce engaging, interactive content marketing that generates higher quality leads. ion provides an agile technology platform and optional services programs to hundreds of leading …
UserGems is the AI command center for go-to-market teams. Powered by best-in-class contact data, its AI agents automatically surface high-intent buyers, prioritize them, and deploy personalized outbound and ABM to …
Metadata is the only AI campaign execution platform for B2B companies. VPs of Marketing in B2B are under constant pressure to create pipeline, and know exactly which components in their …
Dun & Bradstreet is a leading global provider of mission-critical data and insights to help our clients compete, grow and thrive. Delivered through the Dun & Bradstreet Data Cloud and …
pharosIQ is a global leader in first-party intent-driven lead generation solutions, delivering essential insights and demand for B2B organizations’ sales and marketing success. With over four decades of expertise, pharosIQ …
Anteriad powers B2B with the industry’s leading data: purpose built, highly-trusted, compliant, campaign ready and with global reach. Providing B2B marketing leaders with depth and scale as well as hyper …
Leadfeeder is a sales intelligence tool that helps companies uncover more about their anonymous website visitors so that they can convert promising visitors into sales leads. they are an international …
Madison Logic is the only global account-based marketing platform that uses technology, actionable data, and content to speed the buyer journey at all stages. B2B companies have been using Madison …
Foundry is at the intersection of media and martech. Their industry is about people, not machines. Algorithms, optimization and automation play a role in what they do, but connections and …
DemandScience is a global leader in Precision Performance Marketing, helping B2B marketing and revenue teams turn fragmented data and disconnected execution into predictable pipeline outcomes. Trusted by more than 900 …
EverString helps build new pipeline and increase conversion rates with the only account-based, full lifecycle, predictive platform for B2B sales and marketing. The EverString Decision Platform identifies a company’s ideal …
Hushly is the only b2b marketing platform in the market today that offers website personalization, content personalization, as well as conversion optimization in a single platform for content marketers, demand …
NetLine Corporation operates the largest B2B-specific content syndication lead generation network offering content syndication, lead generation, account-based marketing, lead nurture, and more. Run performance-based campaigns to ensure your success today!
Emedia offers permission based demand generation programs, targeting B2B decision makers based on your requirements. Through a multi-channel approach, relevant content is promoted to highly-engaged users focusing on their needs …
InZynk is specialised in Account-Based Marketing. They help their B2B clients in targeting strategic accounts to engage decision-makers, accelerate the sales pipeline, and win more deals. They aim to support …
Trendemon is a Web Personalization & Account-Based Marketing Orchestration solution. A goal-based journey orchestration platform is the main hub used to understand the customer journey and deliver personalized experiences at …
BoomerangAI empower B2B companies to transform their existing champions into a powerful marketing and sales engine. Don't let warm introductions and valuable insights go to waste. BoomerangAI helps you identify …
Jabmo powers Account Based Marketing for the world's largest Manufacturers, Life Science, and Healthcare companies. They pioneered account-based marketing in the manufacturing and life sciences industries with a whole new …
Folloze is a provider of an innovative enterprise Account Based Marketing (ABM) Sales Platform, which enables B2B sales teams to use marketing techniques to engage, develop and win their top …
Toplyne is a plug-and-play platform that enables sales teams at PLG (product-led growth) companies to identify and focus on the users and accounts most likely to convert. Toplyne bubbles up …
Influ2 is the first person-based marketing platform, pioneering a new approach to account-based marketing. The solution empowers B2B marketers to target chosen decision-makers, capture their intent, and track engagement at …
Kwanzoo delivers AI-powered Go-to-Market (GTM) automation that engages 10X more high-intent buyers, accelerating sales pipeline growth. Their AI GTM technology and GTM On-Demand service aggregate all relevant buying signals—both person- …
N.Rich is the account-based go-to-market platform optimized for agile and self-sufficient marketing teams. It enables users to create ICP, capture and generate buyer intent, advertise to target accounts, and measure …
Userled enables marketing teams in generating and distributing personalized experiences (ad, web, landing page) at scale for their target accounts and contacts. They can distribute these assets across multiple channels, …
Bilin Technology was created to help B2B marketers identify and prospect high-quality leads. Using artificial intelligence, they can influence marketing strategies used to target companies making purchasing decisions. They apply …
Personas helps B2B companies fuel their demand generation engine by hyper-targeting their ideal customer personas, matching high-quality prospect data to those personas, then orchestrating multi-channel campaigns across your entire outbound …
UserMotion is a sales intelligence platform that uses predictive lead scoring to help B2B SaaS companies to identify accounts most likely to buy, expand, or churn and engage with them …
FunnelFox is an intelligent customer data platform that helps companies using account-based sales to speak with the right people at the right time. Use FunnelFox alongside your current tech stack …
Account-based marketing (ABM) platforms realign sales and marketing units away from general lead generation and branding strategies by empowering them to determine quality target accounts to deploy a personalized marketing strategy. ABM software provides features to automate and decrease the time-consuming process of identifying leads and utilizing appropriate resources to nurture promising accounts. With this solution, you can produce qualified leads, develop personalized purchasing journeys, boost customer lifetime value, and create more opportunities for in-pipeline accounts. ABM enables you to merge prospect information with real-time consumer experience technologies to implement account-based marketing tactics. This empowers enterprises to align sales and marketing teams with the organization’s goals.
ABM software can be leveraged to gain new accounts, nurture promising and existing accounts, and grow and expand enterprise accounts. Top ABM solutions can integrate with third-party marketing and sales tools like marketing automation and CRM applications to help you effectively target and focus on communications with important accounts.
Account-based marketing allows you to adopt personalized methods, but at the same time, to scale campaigns you need marketing automation functionality. ABM software offers automation features to allow you to focus on macro-level strategies. It is impossible to personalize marketing for each client if you have numerous customers. Therefore, ABM tools allow you to deploy automated campaigns on several channels based on the activities of each lead and prospect. For instance, if a prospect looks at a content piece, an email message elaborating on the content subject is sent to them. Thus, ABM software is dynamic while permitting automation.
In many companies, the marketing and sales units are disconnected. There needs to be seamless communication between these two teams to maintain focus on objectives. The sales team needs to provide customer feedback to the marketing squad who must remain flexible and open to altering campaign strategies. On their part, marketing should give to sales detailed info on how they acquire leads, which audiences they target, and the marketing messages.
ABM software offers features for both units to communicate and sync information. On top of that, the platform presents tools for collaboration and allows the teams to combine data to improve transparency on what actions to perform next.
ABM software also provides data reporting and analytics tools to track customer actions. This program tracks via multiple channels such as blog, email, social media, website, and others, to provide reports and data on which campaigns are proving to be effective.
You can link the analytics with sales figures through a CRM to provide more data and enhance marketing strategy. ABM software provides detailed and robust data including click-throughs, phone calls, time spent on page, date/day/time of replies, and more.
You need to go beyond personalizing websites and emails with the company’s or prospect’s name. It is important to track the actions and activities of all prospects. This enables you to personalize your content, marketing messages, and channels to communicate directly with each prospect and address their specific needs.
ABM software allows you to personalize and nurture key prospects and customers. It helps marketing professionals eliminate the bad leads that frustrate the sales teams. The platform empowers marketing teams by allowing them to improve the process of buyer acquisition.
ABM software enables marketers to deliver personalized messaging targeted at particular individual groups and not merely send blanket messages to large populations. Marketers can approach specific accounts and spend effort and time to create pertinent content which is valuable for their prospects and customers.
Multiple parties are involved in taking the final buying decision. This tends to slow down your marketing and sales process. ABM software helps to accelerate things by allowing you to nurture the main decision maker as well as pertinent prospects so that they can make their decisions more quickly.
ABM software facilitates measurable, targeted, personalized, and precise marketing. It offers the best ROI among B2B marketing strategies while reducing risk and waste. The ABM method makes it simpler to align marketing with sales for uniform marketing that expands accounts.
With ABM software, you can market directly to targeted accounts, which helps to reduce expenses. You can do this by using the tools offered by social platforms to target specific companies. If you precisely know who your promising targets are, you can save a lot of money by focusing only on them.
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