Metadata is the only AI campaign execution platform for B2B companies. VPs of Marketing in B2B are under constant pressure to create pipeline, and know exactly which components in their marketing mix work – and which don’t. Experimentation is the only proven method to know exactly what works and guarantee the ability to optimize based on results vs. hunches, and A/B testing doesn’t deliver results fast enough. Metadata’s patented technology executes thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a velocity that is not humanly possible.
“Metadata makes it really easy to be able to say, ‘Oh, this account was from that click and they ended up being an opportunity. I don’t have to worry about manually importing leads. It’s just right there. But with any other tool, you kind of have to piece that together yourself.”
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