AdRoll ABM (formerly RollWorks)

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Read 44 AdRoll ABM (formerly RollWorks) reviews and testimonials from customers, explore 33 case studies and customer success stories, and watch 1 customer videos to see why companies chose AdRoll ABM (formerly RollWorks) as their Account-Based Marketing Platforms

AdRoll ABM is a full-funnel account-based marketing product built for B2B marketers who need to turn buyer signals into real revenue impact. Formerly known as RollWorks, AdRoll ABM is now part of AdRoll —an AI-powered connected advertising platform trusted by mid-market businesses for nearly two decades. With industry-leading multi-channel advertising, proprietary buyer insights, and AI-driven orchestration, AdRoll ABM helps you identify the right accounts, engage decision-makers at the right moments, and measure pipeline and revenue impact with clarity and confidence.

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  • 44 Testimonials View
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Customer Rating Review Score based on 2244 reference ratings
4.8/5.0 (2244)
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Featured Testimonials

  • “We were receiving a high volume of accounts, but needed something more quantitative than ‘a good logo to go after’ as a means for prioritizing our efforts.”

    Mae Cadao Digital ABM Program Manager

  • “RollWorks has some of the most sophisticated targeting capabilities. With other ABM vendors we were paying double or triple the cost to get a visit to our website. But because …

    Tina Cabanez Director of Marketing

  • “RollWorks help us get actual names. Our KPIs get much more personal just like our account-based marketing does.”

    Bill Kircos Chief Marketing Officer
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Featured Case Studies

  • PitchBook’s ABM & Advertising Success with AdRoll

    Steve Bendt VP of Marketing

  • How Oracle Dyn Saw 4X ROI with Retargeting

    John Wright Digital Optimization Manager

  • How Digital Guardian Increased Sales-Qualified Leads by 33%

    Ellen Zhang Acquisition Marketing Manager
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Featured Customer Videos

  • Total Expert - Customer Success Story (Liz Larson - Senior Lifecycle Marketing Manager)
    Play Video
    Liz Larson Senior Lifecycle Marketing Manager
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Additional AdRoll ABM (formerly RollWorks) Information & Resources

Read AdRoll ABM (formerly RollWorks) Reviews, Testimonials & Customer References from 44 real AdRoll ABM (formerly RollWorks) customers.

Browse AdRoll ABM (formerly RollWorks) Case Studies, Customer Success Stories, & Customer References from 33 businesses that use AdRoll ABM (formerly RollWorks).

Watch AdRoll ABM (formerly RollWorks) Customer Videos to learn why 1 businesses chose AdRoll ABM (formerly RollWorks).

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