AdRoll ABM (formerly RollWorks)

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Read 44 AdRoll ABM (formerly RollWorks) reviews and testimonials from customers, explore 33 case studies and customer success stories, and watch 1 customer videos to see why companies chose AdRoll ABM (formerly RollWorks) as their Account-Based Marketing Platforms

AdRoll ABM is a full-funnel account-based marketing product built for B2B marketers who need to turn buyer signals into real revenue impact. Formerly known as RollWorks, AdRoll ABM is now part of AdRoll —an AI-powered connected advertising platform trusted by mid-market businesses for nearly two decades. With industry-leading multi-channel advertising, proprietary buyer insights, and AI-driven orchestration, AdRoll ABM helps you identify the right accounts, engage decision-makers at the right moments, and measure pipeline and revenue impact with clarity and confidence.

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Customer Rating Review Score based on 2316 reference ratings
4.8/5.0 (2316)
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Featured Testimonials

  • “We're able to closely target key accounts, saving from wasted spend. RollWorks has been key for getting in front of target accounts, nurture existing leads, and retarget our existing customers. …

    Megan Kratzman Director of Demand Generation

  • "The insights and strategies provided by Invalshoek transformed our approach. We're now reaching the right people with the right message."

    Martijn Groot Chief Marketing Officer

  • “RollWorks has really helped us not only find our target buying group, but also message to them on a very specific level — to be more effective right when we …

    Amber Whatley Senior Manager
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Featured Case Studies

  • How Neon One Expanded Into Outbound With RollWorks & Salesforce

    Anna Curtis Senior Digital Marketing Manager

  • PitchBook’s ABM & Advertising Success with AdRoll

    Steve Bendt VP of Marketing

  • How Goverlan Leveraged RollWorks and HubSpot to Drive Upmarket Growth

    Britt Davies VP of Marketing
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Featured Customer Videos

  • Total Expert - Customer Success Story (Liz Larson - Senior Lifecycle Marketing Manager)
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    Liz Larson Senior Lifecycle Marketing Manager
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Additional AdRoll ABM (formerly RollWorks) Information & Resources

Read AdRoll ABM (formerly RollWorks) Reviews, Testimonials & Customer References from 44 real AdRoll ABM (formerly RollWorks) customers.

Browse AdRoll ABM (formerly RollWorks) Case Studies, Customer Success Stories, & Customer References from 33 businesses that use AdRoll ABM (formerly RollWorks).

Watch AdRoll ABM (formerly RollWorks) Customer Videos to learn why 1 businesses chose AdRoll ABM (formerly RollWorks).

FeaturedCustomers has 1,911,840+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.