AdRoll ABM (formerly RollWorks)

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Read 44 AdRoll ABM (formerly RollWorks) reviews and testimonials from customers, explore 33 case studies and customer success stories, and watch 1 customer videos to see why companies chose AdRoll ABM (formerly RollWorks) as their Account-Based Marketing Platforms

AdRoll ABM is a full-funnel account-based marketing product built for B2B marketers who need to turn buyer signals into real revenue impact. Formerly known as RollWorks, AdRoll ABM is now part of AdRoll —an AI-powered connected advertising platform trusted by mid-market businesses for nearly two decades. With industry-leading multi-channel advertising, proprietary buyer insights, and AI-driven orchestration, AdRoll ABM helps you identify the right accounts, engage decision-makers at the right moments, and measure pipeline and revenue impact with clarity and confidence.

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Customer Rating Review Score based on 2390 reference ratings
4.8/5.0 (2390)

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Featured Testimonials

  • "By understanding your personas and layering on Tier’d approaches, you’re able to give scalable 1:1 online and offline experiences that break through the noise. Then you can focus on scalability …

    Derek Ries Director of Marketing Operations

  • “We have people based in different regions and business is moving fast. Investments of time and budget into broad-based marketing strategies is no longer an adequate strategy.”

    Kevin Lee Obsidian

  • “I’ve seen quality leads come from RollWorks. The conversion rate to sales-qualified leads has been really high.”

    Ellen Zhang Acquisition Marketing Manager
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Featured Case Studies

  • How To Build a Go-to-Market Strategy with AdRoll

    Liz Larson Senior Lifecycle Marketing Manager

  • How PayScale saw 6x ROI in revenue with their ABM program

    Brian Steel Senior Marketing Manager

  • How Getting Intentional with ABM Elevated Bombora’s GTM Strategy

    Brandon Santos Senior Digital Marketing Manager
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Featured Customer Videos

  • Total Expert - Customer Success Story (Liz Larson - Senior Lifecycle Marketing Manager)
    Play Video
    Liz Larson Senior Lifecycle Marketing Manager
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Additional AdRoll ABM (formerly RollWorks) Information & Resources

Read AdRoll ABM (formerly RollWorks) Reviews, Testimonials & Customer References from 44 real AdRoll ABM (formerly RollWorks) customers.

Browse AdRoll ABM (formerly RollWorks) Case Studies, Customer Success Stories, & Customer References from 33 businesses that use AdRoll ABM (formerly RollWorks).

Watch AdRoll ABM (formerly RollWorks) Customer Videos to learn why 1 businesses chose AdRoll ABM (formerly RollWorks).

FeaturedCustomers has 1,958,193+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.