42 RollWorks Testimonials

"Our more advanced ABM strategy aligned marketing programs to sales priorities by syncing laser-targeted marketing air cover prioritized for outreach by the sales team."

“Historically, we’ve dealt mostly with internal combustion companies for traditional gas vehicles, but as we transitioned into more autonomous and electronic vehicle (EV) startups and mid-level companies, we needed effective ways to reach them.”

“RollWorks help us get actual names. Our KPIs get much more personal just like our account-based marketing does.”

“RollWorks has some of the most sophisticated targeting capabilities. With other ABM vendors we were paying double or triple the cost to get a visit to our website. But because RollWorks targets more efficiently, we’re actually spending less than 50% of what we had spent to get a visit to our site.”

“We’re thrilled with how RollWorks performs. As far as an investment it’s a no-brainer. We consistently see a positive ROI both in revenue and in leads.”

“I’ve seen quality leads come from RollWorks. The conversion rate to sales-qualified leads has been really high.”

“B2B organizations with tightly aligned sales and marketing operations achieved 24% faster growth and 27% faster profit growth over a three year period.”

“The RollWorks platform is really intuitive and user-friendly — and the fact that it's supported by data and insights built over the last 12 years — I felt RollWorks had the strongest foundation.”

“RollWorks has really helped us not only find our target buying group, but also message to them on a very specific level — to be more effective right when we get in front of them.”

“With RollWorks view-through conversions insights, you can see which impressions are influential in generating pipeline, which you can’t see in other media buys.”

“I am very impressed and happy with RollWorks.”

“The ability to provide specific target companies to deliver ads is key for us. Integration with Salesforce gives us the ability to specify different accounts that we either want to target or exclude, and the integration allows this to happen automatically as statuses change in our Salesforce instance for different accounts. Beyond the RollWorks interface itself, the account team is invaluable in helping you get going quickly and to help you optimize your campaigns to reach your goals.”

“We're able to closely target key accounts, saving from wasted spend. RollWorks has been key for getting in front of target accounts, nurture existing leads, and retarget our existing customers. The customer support is fantastic, offering us feedback on how to improve our existing campaigns and further maximize our ROI. We've also started to integrate RollWorks data into our attribution software, providing great insight into how RollWorks combines with other channels to drive pipeline.”

“Rollworks has helped us reach and penetrate accounts that we've been struggling for years through their lead locator product, and help provide clarity into the effectiveness of advertising at each stage in the funnel through their accelerator program.”

“The targeting we're able to get to with our campaigns is unparalleled. Between looking at intent based on pages viewed, layering in in-house marketing/CRM data, and RollWorks' proprietary AI, I'm confident our ads are being shown to the correct people.”