42 RollWorks Testimonials

“Our vision of Connected Work was really resonating with some of the most recognizable brands in the world. The question became: how do we build on that success and get the message of Connected Work out to the market in a more focused manner, based on industry, to attract the right customer at the right time."

"We’re achieving a 50 percent new opportunity rate with existing customers we target with ABM."

“If RollWorks wasn’t here, it’d be a lot more of a manual effort. We love that we can add contact level segmentation and Intent-based signals into a platform that’s all about getting in front of the right accounts. We’re going to let the data inform our next actions, but we’re really excited about getting more sophisticated with our ABM motions and we trust RollWorks to help us do it.”

“RollWorks has some of the most sophisticated targeting capabilities. With other ABM vendors we were paying double or triple the cost to get a visit to our website. But because RollWorks targets more efficiently, we’re actually spending less than 50% of what we had spent to get a visit to our site.”

“We’re thrilled with how RollWorks performs. As far as an investment it’s a no-brainer. We consistently see a positive ROI both in revenue and in leads.”

“I’ve seen quality leads come from RollWorks. The conversion rate to sales-qualified leads has been really high.”

“B2B organizations with tightly aligned sales and marketing operations achieved 24% faster growth and 27% faster profit growth over a three year period.”

“The RollWorks platform is really intuitive and user-friendly — and the fact that it's supported by data and insights built over the last 12 years — I felt RollWorks had the strongest foundation.”

“RollWorks has really helped us not only find our target buying group, but also message to them on a very specific level — to be more effective right when we get in front of them.”

“With RollWorks view-through conversions insights, you can see which impressions are influential in generating pipeline, which you can’t see in other media buys.”

“I am very impressed and happy with RollWorks.”

“The ability to provide specific target companies to deliver ads is key for us. Integration with Salesforce gives us the ability to specify different accounts that we either want to target or exclude, and the integration allows this to happen automatically as statuses change in our Salesforce instance for different accounts. Beyond the RollWorks interface itself, the account team is invaluable in helping you get going quickly and to help you optimize your campaigns to reach your goals.”

“We're able to closely target key accounts, saving from wasted spend. RollWorks has been key for getting in front of target accounts, nurture existing leads, and retarget our existing customers. The customer support is fantastic, offering us feedback on how to improve our existing campaigns and further maximize our ROI. We've also started to integrate RollWorks data into our attribution software, providing great insight into how RollWorks combines with other channels to drive pipeline.”

“Rollworks has helped us reach and penetrate accounts that we've been struggling for years through their lead locator product, and help provide clarity into the effectiveness of advertising at each stage in the funnel through their accelerator program.”

“The targeting we're able to get to with our campaigns is unparalleled. Between looking at intent based on pages viewed, layering in in-house marketing/CRM data, and RollWorks' proprietary AI, I'm confident our ads are being shown to the correct people.”